Publications

27 Oct 2021
News

The Great Competition to Give Away Money

September 2003 (Revised February 2007)
Case

PolyMedica Corporation (A)

By: David F. Hawkins and Jacob Cohen

The Securities and Exchange Commission and investors question PolyMedica Corp.'s practice of capitalizing rather than expensing of direct-response advertising. View Details

Keywords: Activity Based Costing and Management; Business Earnings; Advertising; Private Sector; Budgets and Budgeting; Cost Management; Capital Markets; Marketing; Private Equity; Pharmaceutical Industry; Medical Devices and Supplies Industry

2022
Book

Purpose + Profit: How Business Can Lift Up the World

By: George Serafeim

The roadmap and best practices to reap the enormous value that can emerge when your business prioritizes social and environmental goals—such as climate change, diversity and inclusion, and sustainability—right alongside the pursuit of profit.

We not only... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Profitability; Business And Society; Organizations; Mission and Purpose; Goals and Objectives; Social Issues; Environmental Sustainability; Value Creation; Organizational Change and Adaptation

December 1993 (Revised January 1994)
Case

Montana Land Reliance

By: Forest L. Reinhardt and Thomas Patterson

The Montana Land Reliance is a small not-for-profit organization in the business of creating conservation easements on private lands in Montana. The easements preserve the scenic character and recreational value of the lands by precluding subdivision and other forms of... View Details

Keywords: Private Ownership; Motivation and Incentives; Business or Company Management; Natural Environment; Nonprofit Organizations; Property; Environmental Sustainability; Government and Politics; Montana

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August 2016 (Revised December 2016)
Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons

This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage

29 Apr 2014
Working Paper Summaries

Comparing the Cash Policies of Public and Private Firms

Keywords: by Joan Farre-Mensa

September 2000
Background Note

Professional Services Module Four: Managing the Organization Through Processes

By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry

Focuses on how the internal processes connect strategy with implementation. View Details

Keywords: Economics; Human Capital; Business or Company Management; Business Processes

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June 2020
Teaching Note

Catalant's Operating System for the Future of Work

By: Christopher Stanton, William R. Kerr, James Palano and Kendall Smith

This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant’s journey to becoming a software platform and talent marketplace provides context for students to explore new... View Details

Keywords: Talent and Talent Management; Transformation; Business Startups

April 2003 (Revised October 2003)
Case

Banking on Germany?

Explores the causes and consequences of transforming Germany's bank-oriented financial system into one more oriented to capital markets. The economics of globalization, international accords such as Basel II, EU financial policies, and Germany's own regulatory reforms... View Details

Keywords: Corporate Governance; Financial Crisis; Banks and Banking; Banking Industry; Germany

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Searched-For Female," as recorded by Google, and made international headlines for donning a dress made of red meat, which Time Magazine called the top fashion statement of 2010. “Gaga is a marketing... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Music

November 2009 (Revised August 2010)
Case

NovoCure Ltd.

By: William A. Sahlman and Sarah Flaherty

Venture capitalist William Doyle must raise $35 million for a portfolio company with a promising, novel cancer therapy, just as global capital markets are imploding in the fall of 2008. NovoCure, Ltd., has developed an electrical-field-based therapy, called Tumor... View Details

Keywords: Financial Crisis; Entrepreneurship; Venture Capital; Investment; Health Care and Treatment; Health Testing and Trials; Technological Innovation; Financial Services Industry

2021
Working Paper

Granular Corporate Hedging Under Dominant Currency

By: Laura Alfaro, Mauricio Calani and Liliana Varela

Foreign currency use can be a source of risk associated with currency mismatches, which firms can hedge using FX derivatives. This paper uncovers five novel facts about firms’ use of foreign currency (FX) derivatives employing a unique dataset covering the universe of... View Details

Keywords: FX Derivatives; Hedging; Currency; Cash Flow; Emerging Markets; Chile

Teaching Interest

Overview

Luciana has taught in front of MBA, Master of International Business and Economics, and Executive Education students. At HBS, she was a teaching fellow in "Managing Innovation" (taught in the MBA program by Professor Karim Lakhani) and co-developed most teaching... View Details

Keywords: Organizational Evolution; Organizational Behavior; Strategy; Organizational Change and Adaptation; Organizational Design

26 Oct 2020
Blog Post

12 Weeks of VC Summer: Remote Edition

When it became clear that my summer internship with Maverick Ventures, an early stage Venture Capital firm based in San Francisco, was going to be remote, I had a lot of questions on my mind. What would it be like to work with a team I... View Details

Keywords: Venture Capital / Private Equity

George Serafeim

George Serafeim is the Charles M. Williams Professor of Business Administration at Harvard Business School. He co-leads a Lab, within Harvard's Digital, Data, Design Institute, that focuses on organizational transformation through major shifts, including those... View Details

Keywords: asset management; insurance industry; automobiles; industrial goods; fashion; food; green technology

31 Mar 2011
Research & Ideas

From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher

didn't suffer while the Dr. John's team worked out the kinks. The company didn't have a huge war chest, but Osher had raised additional capital after the company's launch in order to pay for additional inventory once the product took off.... View Details

Keywords: by Dennis Fisher; Consumer Products

2009
Case

Mercury Athletic Footwear, Inc.: Valuing the Opportunity: Brief Case No. 4050.

By: Timothy A. Luehrman and Joel L. Heilprin

In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details

Keywords: Mergers and Acquisitions; Restructuring; Valuation; Apparel and Accessories Industry

Spring 2012
Article

The Need for Sector-Specific Materiality and Sustainability Reporting Standards

By: Robert G. Eccles, Michael P. Krzus, Jean Rogers and George Serafeim

Even though the supply of sustainability information has increased considerably in the last decade, companies are still failing to disclose material information in a comparable format. We believe this has two downsides. On the one hand, companies are not adequately... View Details

Keywords: Sustainability; Reporting; Standard Setting; Regulation; Environmental Sustainability; Accounting; Standards; Integrated Corporate Reporting; Corporate Disclosure; Competitive Advantage; Capital Markets; Accounting Industry; United States

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