Publications

Publications

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  • September 1997 (Revised October 1997)
  • Case

Bayer AG (A)

By: John A. Quelch
Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details
Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States
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  • 25 Jun 2020
  • News

How to Start a New Job Remotely, According to Experts

  • 15 Jan 2020
  • Video

Cem Boyner

Cem Boyner, Chair of Boyner Holdings, one of the largest retail groups in Turkey, explains how when he was the Chair of the Turkish Industrialists' and Businessmen's Association (TUSIAD) between 1989 and 1990,... View Details
  • Program

Women on Boards

from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Senior... View Details
  • 22 Nov 2023
  • Research & Ideas

Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle

Consulting Group employees work with AI: Humans are still needed to make that call. To operationalize AI successfully, managers must carefully select its applications, train workers in using it properly, and quickly move the line as AI... View Details
Keywords: by Rachel Layne; Information Technology; Technology

    William C. Vrattos

    Bill Vrattos is a Senior Lecturer at the Harvard Business School, where he teaches Investment Strategies, a course on public market investing in the elective curriculum. He also co-teaches Private Equity Projects and Ecosystems, where he mentors student groups on... View Details

    • March 2023 (Revised March 2023)
    • Case

    Roche: Innovation and Access to Healthcare

    By: George Serafeim, Susanna Gallani and Benjamin Maletta
    In May 2022, Roche Group, one of the largest healthcare companies in the world, hosted its first investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to double the number of patients that had... View Details
    Keywords: ESG (Environmental, Social, Governance) Performance; Sustainable Finance; Growth Strategy And Execution; Sustainability Targets; Impact Evaluation; Healthcare Access; Healthcare Innovation; Healthcare Systems; Healthcare Operations; Finance; Strategy; Health Testing and Trials; Health Care and Treatment; Growth Management; Measurement and Metrics; Innovation Strategy; Corporate Social Responsibility and Impact; Health Industry; Pharmaceutical Industry; Switzerland; North America; Europe; Asia; Latin America; Africa
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    • Program

    Private Equity and Venture Capital

    venture capital fields, our foundational investment program, Foundations of Private Equity and Venture Capital, may be more appropriate. The programs are not intended to be taken consecutively and are designed to meet the needs of two distinct View Details
    Keywords: Finance; Finance
    • Program

    Changing the Game

    your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can... View Details

      Monique Burns Thompson

      Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS.  She has led as a co-founder, President,... View Details

        Robert C. Merton

        Robert C. Merton is the School of Management Distinguished Professor of Finance at the MIT Sloan School of Management.

        Merton is University Professor Emeritus at Harvard University and was the George Fisher Baker Professor of... View Details

        Keywords: banking; brokerage; financial services; insurance industry; investment banking industry; retail financial services
        • February 2011 (Revised December 2012)
        • Case

        The Ford Fiesta

        By: John Deighton and Leora Kornfeld
        Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image... View Details
        Keywords: Advertising Campaigns; Digital Marketing; Leadership; Goals and Objectives; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Standards; Auto Industry
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        • Forthcoming
        • Article

        Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

        By: Mengjie Cheng and Shunyuan Zhang
        The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
        Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
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        • Program

        The Business of Entertainment, Media, and Sports

        group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Talent in the entertainment sector (film, television, music, nightlife, fashion, publishing, sports, performing... View Details
        Keywords: Media & Entertainment; Media & Entertainment
        • June 2011
        • Background Note

        It's a Social World

        By: Stephen P. Bradley and Nancy Bartlett
        Social media had fashioned the lives of individuals and communities by 2010, providing an opportunity and a challenge for companies of all sizes. This note provides background on various social media (e.g. social networks, forums, games and communication services) and... View Details
        Keywords: Customer Relationship Management; Brands and Branding; Marketing Strategy; Media; Service Operations; Sales; Opportunities; Corporate Strategy; Web
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        • 27 Jul 2020
        • News

        Companies urge renewables support in COVID-19 recovery package, but near-term effects in doubt

        • 01 Jun 2015
        • News

        Q&A With Harvard Professor Sunil Gupta

        • Career Coach

        Lobna Dawoud

        During her RC summer, Lobna interned at an investment bank and specialized in Financial Institutions Group. She is passionate about helping students with career visioning, setting a recruitment strategy, interview prep, networking tips, resume/cover letter reviews and... View Details
        • June 2018
        • Supplement

        Knowledge Sharing at REMA 1000 (B)

        By: Tatiana Sandino and Olivia Hull
        Supplement to HBS No. 118-007, "Knowledge Sharing at REMA 1000 (A)." Chief Human Resources Officer Tore Høylie was proud of REMA 1000 (REMA)’s strong employee engagement with Workplace, Facebook’s corporate social media platform; however, some users complained that the... View Details
        Keywords: Social Network; Enterprise Social Media; Facebook; Workplace; Social and Collaborative Networks; Communication Technology; Problems and Challenges; Social Media; Retail Industry; Norway
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        • August 1988 (Revised November 1988)
        • Case

        Texas Instruments: Cost of Quality (A)

        By: Robert S. Kaplan
        Texas Instruments implements a Cost of Quality (COQ) system as part of a company-wide "Total Quality Thrust." After several years of operation, group management questions whether or not the COQ system should be updated to make it more useful in identifying areas for... View Details
        Keywords: Quality; Performance Improvement
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