Publications

09 Jan 2019
Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

put in place strategies to drive prosperity in the regions. In addition, its policy has also focused on a few strong industries, such as pharmaceuticals, aerospace, and car manufacturing, while ignoring that the broader economy that has... View Details

Keywords: by Michael Blanding

28 May 2014
Working Paper Summaries

Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?

Keywords: by Benjamin Edelman

Web

Europe’s green transition | Institute for Business in Global Society

Business & Society (CoBS) Strategies for advancing the green transition This essential guide is for leaders and changemakers committed to building a sustainable tomorrow. Download here Learn about CoBS "Think BiGS" interview series:... View Details

Research Summary

Overview

By: Robert J. Dolan

Professor Dolan's research interests including product policy and pricing. These areas have been the subject to two books, Managing the New Product Development Process and Power Pricing:How Managing Price Impacts the Bottom Line. In addition, he works on the societal... View Details

Keywords: Product Commercialization; Product Development; Pricing Strategy; Marketing And Society

1990
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

March 1997 (Revised April 2011)
Supplement

Gillette Singapore: Managing Global Business Integration on the Ground (C)

By: Rosabeth M. Kanter and Thomas Dretler

Supplements the (A) case. View Details

Keywords: Globalization; Integration; Singapore

October 5, 2023
Column

A Smarter Way to Design Business Strategies to Serve the Poor

By: Bhavani Shanker Uppari, Ioanna Popescu, Serguei Netessine and Rowan P. Clarke

Keywords: Poverty Reduction; Technology; Business Model; Strategy; Renewable Energy; Consumer Behavior; Developing Countries and Economies; Poverty; Africa; Rwanda

Read Now

March 2011
Module Note

Strategic Marketing in Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

Keywords: Marketing Strategy; Product Marketing

15 Feb 2023
News

U.S. Layoffs Have Global Reach. Here’s How to Manage Them.

2017
Working Paper

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Feng Zhu

We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details

Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Mobile and Wireless Technology; Innovation Strategy; Market Entry and Exit

August 1984
Case

Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

June 2017
Case

Veolia: Resourcing the World

By: Gautam Ahuja, Tarun Khanna, Kristina Maslauskaite and Vincent Dessain

In March 2016, Antoine Frérot, CEO of Veolia, a global environmental services provider, was undergoing an important transformation of the company. In 2013, Frérot presented a growth strategy that focused on increasing the share of industrial clients, enhancing growth... View Details

Keywords: Strategy; Circular; Emerging Markets; Organizational Change and Adaptation; Growth and Development Strategy; Economy

Educators

February 2015
Article

Location Choices under Strategic Interactions

By: Juan Alcacer, Cristian Dezso and Minyuan Zhao

The literature on location choices has mostly emphasized the impact of location and firm characteristics. However, most industries with a significant presence of multi-location firms are oligopolistic in nature, which suggests that strategic interaction among firms... View Details

Keywords: Location Strategies; Multinational Strategy; Oligopolistic Competition; Firm Heterogeneity; Geographic Location; Multinational Firms and Management; Balance and Stability; Decision Choices and Conditions; Game Theory

June 2020
Supplement

Career Karma: Growth in a Time of Global Uncertainty (B)

By: Laura Huang and Elizabeth Jiang

This (B) case expands upon the journey of Career Karma’s three founders by presenting a fictionalized Investor Meeting scenario. View Details

March 2011
Module Note

Strategic Marketing in Creative Industries: The Promise of Digital Technology

By: Anita Elberse

Keywords: Marketing Strategy; Technology

1996
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

September 2015 (Revised July 2016)
Case

Turkish Airlines: Widen Your World

By: Juan Alcácer and Esel Çekin

This case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow... View Details

Keywords: Strategy; Operational Complexity; Capacity Constraints; Profitable Growth; Subsidiary Management; Externalities; Emerging Market; Globalized Firms and Management; Competition; Air Transportation; Alliances; Corporate Strategy; Emerging Markets; Growth and Development Strategy; Air Transportation Industry; Turkey

Educators

1986
Chapter

The Capital Factor: Competing for Capital in a Global Environment

By: Carliss Y. Baldwin

Keywords: Capital; Competitive Advantage