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      • December 1994
      • Case

      AB SKA (Sweden)

      By: David F. Hawkins, V.G. Narayanan and Robert L. Simons
      A senior manager faces three accounting and control decisions related to a new R&D project: to expense or capitalize, how to implement management control over the R&D function, and how to use activity-based cost drivers for product costing. View Details
      Keywords: Cost Accounting; Management Practices and Processes; Cost Management; Activity Based Costing and Management; Research and Development; Sweden
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      Hawkins, David F., V.G. Narayanan, and Robert L. Simons. "AB SKA (Sweden)." Harvard Business School Case 195-180, December 1994.
      • December 1994
      • Case

      Snack Ventures Europe

      By: Ray A. Goldberg and Don Daniels
      Keywords: Food and Beverage Industry; Europe
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      Goldberg, Ray A., and Don Daniels. "Snack Ventures Europe." Harvard Business School Case 595-050, December 1994.
      • November 1994 (Revised June 1996)
      • Case

      Dennis Hightower: Walt Disney's Transnational Manager

      By: Ashish Nanda
      Describes the actions taken by Dennis Hightower as president of Disney Consumer Products in Europe and the Middle East from 1988 to 1994. Focuses on how he has established a regional office and knit local operations closer together, the benefits that the process has... View Details
      Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Entertainment and Recreation Industry; Europe
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      Nanda, Ashish. "Dennis Hightower: Walt Disney's Transnational Manager." Harvard Business School Case 395-056, November 1994. (Revised June 1996.)
      • November 1994 (Revised May 1996)
      • Case

      Walt Disney's Dennis Hightower-- Taking Charge

      By: Ashish Nanda
      In 1987, Dennis Hightower, was recruited from outside for a newly created position as head of Disney Consumer Products European operations. Hightower has to win initial acceptance of entrenched country managers, integrate the company's diverse subsidiaries closer... View Details
      Keywords: Organizational Change and Adaptation; Leadership; Change Management; Corporate Strategy; Personal Development and Career; Consumer Products Industry; Entertainment and Recreation Industry; Europe
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      Nanda, Ashish. "Walt Disney's Dennis Hightower-- Taking Charge." Harvard Business School Case 395-055, November 1994. (Revised May 1996.)
      • November 1994
      • Case

      Hewlett-Packard: French Manufacturing Operations

      By: Robin Cooper, Patricia Bost and Robert S. Kaplan
      Keywords: Activity Based Costing and Management; Cost Accounting; France
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      Cooper, Robin, Patricia Bost, and Robert S. Kaplan. "Hewlett-Packard: French Manufacturing Operations." Harvard Business School Case 195-120, November 1994.
      • November 1994
      • Case

      Citibank European Strategy & Organization

      By: Michael Y. Yoshino and Thomas W. Malnight
      Examines strategic and organizational issues facing Citibank as it pursues a highly focused strategy in Europe in the face of increasing competition. Central in this consideration is the role of the European regional organization. View Details
      Keywords: Management; Growth and Development Strategy; Organizational Design; Competitive Strategy; Competition; Banking Industry; Europe
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      Yoshino, Michael Y., and Thomas W. Malnight. "Citibank European Strategy & Organization." Harvard Business School Case 395-099, November 1994.
      • 1994
      • Chapter

      British Multinational Banking in Asia before 1960

      By: G. Jones
      Keywords: History; Multinational Firms and Management; Banks and Banking; Banking Industry; Asia; United Kingdom
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      Jones, G. "British Multinational Banking in Asia before 1960." In Pacific Banking 1859-1959: East Meets West, edited by O. Checkland, S. Nishimura, and N. Tamaki. New York: St. Martin's Press, 1994.
      • 1994
      • Chapter

      British Multinationals and British Business since 1850

      By: G. Jones
      Keywords: Business History; Multinational Firms and Management; Business Ventures; United Kingdom
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      Jones, G. "British Multinationals and British Business since 1850." In Business Enterprise in Modern Britain: From the Eighteenth to the Twentieth Centuries, edited by M. W. Kirby and M. Rose. London: Routledge, 1994.
      • 1994
      • Chapter

      Intercultural Contacts and International Relations: China's Relations with Germany, the Soviet Union and the United States, 1927-1944

      By: William C. Kirby
      Keywords: International Relations; Cross-Cultural and Cross-Border Issues; Germany; China; United States; Soviet Union
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      Kirby, William C. "Intercultural Contacts and International Relations: China's Relations with Germany, the Soviet Union and the United States, 1927-1944." In Deutschland und China, edited by Kuo Heng-yü and Mechthild Leutner, 225–252. Munich: Minerva Publikation, 1994.
      • September 1994 (Revised January 2002)
      • Case

      BMW: The 7-Series Project (B)

      By: Gary P. Pisano and Sharon L. Rossi
      Describes the decision made on the 7-Series project with respect to prototyping and its impact on quality. View Details
      Keywords: Research and Development; Quality; Auto Industry; Manufacturing Industry; Germany
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      Pisano, Gary P., and Sharon L. Rossi. "BMW: The 7-Series Project (B)." Harvard Business School Case 695-013, September 1994. (Revised January 2002.)
      • September 1994
      • Case

      Marks & Spencer: Sir Richard Greenbury's Quiet Revolution

      By: Joseph L. Bower and John B. Matthews Jr.
      Marks & Spencer (M&S) is one of the world's greatest companies. In 1994, its management was chosen the most admired in Europe by 637 peers. The case explores how Sir Richard Greenbury, appointed the new chairman of the company in 1991, transformed his inheritance into... View Details
      Keywords: Growth and Development Strategy; Business or Company Management; Business Strategy; Management Teams; Global Strategy; Multinational Firms and Management; Europe; United States
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      Bower, Joseph L., and John B. Matthews Jr. "Marks & Spencer: Sir Richard Greenbury's Quiet Revolution." Harvard Business School Case 395-054, September 1994.
      • August 1994 (Revised July 1995)
      • Case

      Astra Sports, Inc. (A)

      By: John A. Quelch
      Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details
      Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Apparel and Accessories Industry; Sports Industry; North Korea; Latin America; South Korea; Asia; Europe
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      Quelch, John A. "Astra Sports, Inc. (A)." Harvard Business School Case 595-007, August 1994. (Revised July 1995.)
      • August 1994 (Revised May 2001)
      • Case

      ITT Automotive: Global Manufacturing Strategy (1994)

      By: Gary P. Pisano and Sharon L. Rossi
      ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
      Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
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      Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
      • 1994
      • Book

      The Power of Commerce: Economy and Governance in the First British Empire

      By: Nancy F. Koehn
      Keywords: Economic History; Economy; Governance; United Kingdom
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      Koehn, Nancy F. The Power of Commerce: Economy and Governance in the First British Empire. Cornell University Press, 1994.
      • June 1994
      • Case

      Green Marketing at Rank Xerox

      By: Jeffrey F. Rayport
      Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
      Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Manufacturing Industry; Consumer Products Industry; Europe
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      Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
      • May 1994 (Revised September 1994)
      • Case

      STAR TV (A)

      By: Michael Y. Yoshino and J. Peter Williamson
      Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details
      Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States
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      Yoshino, Michael Y., and J. Peter Williamson. "STAR TV (A)." Harvard Business School Case 394-212, May 1994. (Revised September 1994.)
      • May 1994 (Revised March 2008)
      • Case

      Barilla SpA (A)

      By: Janice H. Hammond
      Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing... View Details
      Keywords: Order Taking and Fulfillment; Logistics; Supply Chain; Technology; Food and Beverage Industry; Manufacturing Industry; Italy
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      Hammond, Janice H. "Barilla SpA (A)." Harvard Business School Case 694-046, May 1994. (Revised March 2008.)
      • 1994
      • Chapter

      Foreign Direct Investment in Eastern Europe: Some Economic Considerations

      By: K. Froot
      Keywords: Markets; Asset Pricing; Corporate Finance; Market Imperfections; Foreign Direct Investment; Europe
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      Froot, K. "Foreign Direct Investment in Eastern Europe: Some Economic Considerations." In The Transition in Eastern Europe (Restructuring). Vol. 2, edited by O. Blanchard, K. Froot, and J. Sachs, 293–318. Chicago: University of Chicago Press, 1994.
      • 1994
      • Chapter

      Introduction and Overview: The Transition Economies of Eastern Europe

      By: K. A. Froot, O. Blanchard and J. Sachs
      Keywords: International Trade; International Finance; Trade
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      Froot, K. A., O. Blanchard, and J. Sachs. "Introduction and Overview: The Transition Economies of Eastern Europe." In The Transition in Eastern Europe (Restructuring). Vol. 2, edited by O. Blanchard, K. Froot, and J. Sachs, 1–18. Chicago: University of Chicago Press, 1994.
      • April 1994 (Revised March 1997)
      • Case

      Planet Reebok (A)

      By: John A. Quelch
      Reebok International Ltd. is preparing to launch its first global advertising campaign for "Planet Reebok" in three European countries--France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The... View Details
      Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom
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      Quelch, John A. "Planet Reebok (A)." Harvard Business School Case 594-074, April 1994. (Revised March 1997.)
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