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- Faculty Publications (2,624)
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
them via social media, 33 percent of surveyed consumers claimed that they were already punishing brands that were not responding well to the crisis by convincing others through social pressure to stop using... View Details
Keywords: by Jill Avery and Richard Edelman
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who... View Details
- 16 May 2024
- News
On the Job
people knew that maybe had worked there for 20 years, and think about the new ideas that were coming to the table and sort through how they could work in View Details
Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade
- 22 Sep 2022
- News
The Beauty Guide
gave her some advice: Leave the comfort of marketing and join sales; learn the business from the inside out. The... View Details
Keywords: Maureen Harmon
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
tips, Avant Ski is meant to be an objective, one-stop shop for all the ingredients of a successful ski trip. “Think of us as a credible friend who has been there before,” said Widman. “Our mission is to get... View Details
Moving Forward: The Future of Consumer Credit and Mortgage Finance
The recent collapse of the mortgage market revealed fractures in the credit... View Details
- February 2005 (Revised July 2005)
- Case
Aluminium Bahrain (Alba): The Pot Line 5 Expansion Project
By: Benjamin C. Esty and Aldo Sesia
In September 2002, Aluminium Bahrain (Alba) needed to decide how to finance its proposed $1.7 billion pot line. The company's financial adviser, Taylor De-Jongh (TDJ), had recommended Alba employ a multisourced financing strategy using as many as five sources of debt... View Details
- Article
The Impact of Corporate Social Responsibility on Investment Recommendations
By: Ioannis Ioannou and George Serafeim
Using a large sample of publicly traded U.S. firms over 16 years, we investigate the impact of corporate socially responsible (CSR) strategies on security analysts' recommendations. Socially responsible firms received more favorable recommendations in recent years... View Details
- 21 Dec 2011
- Research & Ideas
The Most Common Strategy Mistakes
analysts. These all tend to push companies toward what I call "competition to be the best"—the analyst who wants every company to look like the current market... View Details
Keywords: by Joan Magretta
- 9 AM – 10 AM EDT, 19 Oct 2017
- Webinars: Trending@HBS
Innovative Finance for the Common Good
Whether it's a vaccine or green bond, drought insurance, pay-as-you-go financing for solar electricity in Kenya, or discounted metro cards in New York, innovative finance is as much about incentives and sound decision making as it is about money; when it works,... View Details
- March 17, 2021
- Other Article
Beyond Pajamas: Sizing Up the Pandemic Shopper
By: Ayelet Israeli, Eva Ascarza and Laura Castrillo
A first look at how the COVID-19 pandemic impacted e-commerce apparel shopping in the US and the UK. Extensive analysis and interactive graphics utilizing millions of transactions.
While the pandemic is still playing out, our preliminary investigations... View Details
While the pandemic is still playing out, our preliminary investigations... View Details
Keywords: Retail; Retail Analytics; Consumer; Pandemic; COVID; COVID-19; Apparel; Ecommerce; Online Shopping; Online Apparel; Online Sales; Returns; CRM; Customer Retention; Customer Experience; Customer Value; Digital; Customer Focus and Relationships; Customers; Health Pandemics; Consumer Behavior; Customer Relationship Management; Internet and the Web; Behavior; E-commerce; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States; United Kingdom
- 01 Oct 1999
- News
New Chairman Updates Development in MBA Program
campus to be a model of best practice for them. On the academic front, in addition to a burgeoning number of technology-related courses in the... View Details
- 23 Nov 2021
- Research & Ideas
The Vinyl Renaissance: Take Those Old Records Off the Shelf
record was relatively easy. The major labels used to own plants to ensure they had enough product to keep record store bins stocked. What does the landscape look like today?... View Details
- September 1996 (Revised September 1999)
- Case
Mobil USM&R (A): Linking the Balanced Scorecard
By: Robert S. Kaplan
The CEO of the marketing and refining division of a major oil company is in the midst of implementing a profit turnaround. He transforms the strongly centralized, functionally-organized division into 17 independent business units and 14 internal service companies. The... View Details
- 2012
- Article
Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank
By: B. Staats and F. Gino
Sustaining operational productivity in the completion of repetitive tasks is critical to many organizations' success. Yet research points to two different work-design-related strategies for accomplishing this goal: specialization to capture the benefits of repetition... View Details
- 30 Jan 2012
- Research & Ideas
Measuring the Efficacy of the World’s Managers
seven years, large teams of affiliated WMS analysts have interviewed managers at some 10,000 organizations in 20 countries, setting out to determine how and why management practices differ vastly in style... View Details
Keywords: by Carmen Nobel
- 2024
- Working Paper
Why Has Construction Productivity Stagnated? The Role of Land-Use Regulation
By: Leonardo D’Amico, Edward Glaeser, Joseph Gyourko, William Kerr and Giacomo A. M. Ponzetto
We document a Kuznets curve for construction productivity in 20th-century America.
Homes built per construction worker remained stagnant between 1900 and 1940, boomed after
World War II, and then plummeted after 1970. The productivity boom from 1940 to 1970
shows... View Details
- 22 Feb 2018
- Book
The New History of American Capitalism
Since the start of the 2000s, historians have renewed their interest in capitalism, two Harvard professors observe in their new book, American... View Details
Keywords: Manufacturing
- 21 Sep 2022
- Research & Ideas
You Don’t Have to Quit Your Job to Find More Meaning in Life
scenarios through the lens of two factors: fulfillment and contribution. “The way psychologists have typically studied the importance of meaningfulness is to ask people how meaningful their life is, but this... View Details
Keywords: by Shalene Gupta
- Article
Stop the Meeting Madness: How to Free Up Time for Meaningful Work
By: Leslie Perlow, Constance Noonan Hadley and Eunice Eun
Many executives feel overwhelmed by meetings, and no wonder: On average, they spend nearly 23 hours a week in them, up from less than 10 hours in the 1960s. What’s more, the meetings are often poorly timed, badly run, or both. We can all joke about how painful they... View Details