Publications

March 2020 (Revised April 2021)
Case

Odebrecht's 'Transformation Journey' (A)

By: Suraj Srinivasan, Lynn S. Paine, Ruth Costas and Mariana Cal

At the center of one of the largest corruption scandals in Latin America, Brazilian conglomerate Odebrecht signed a leniency agreement with American, Swiss and Brazilian prosecutors in 2016 admitting to paying bribes in 12 countries. In an effort to regain financial... View Details

Profile

Maura Sullivan

coming home." After five years in the Corps, including a seven-month tour of duty in Iraq where she managed multiple operations, Maura returned home eager for greater responsibility. "I knew I wanted something in View Details

26 May 2009
Research & Ideas

Improving Market Research in a Recession

most firms are reducing spending on the market research that would help manage that uncertainty. In the United States, spending on market research has dipped for four consecutive quarters, and chief marketing officers don't expect the... View Details

Keywords: by John Quelch

March 2007
Teaching Note

Latvia: Economic Strategy after EU Accession (TN)

By: Michael E. Porter and Christian H.M. Ketels

Teaching note to 707515. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Market Entry and Exit; Perspective; Opportunities; Retail Industry; Latvia; Russia; China; Germany; India

Web

A Marketing Revolution - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

May 2001 (Revised May 2002)
Case

Infosys Technologies

By: Ashish Nanda and Thomas J. DeLong

Creating and sustaining a third-world-based technology company to compete globally (i.e. in the first-world) poses many challenges. Such challenges are examined through the genesis and progression of Infosys Technologies Ltd. Key decisions made by Chairman N.R.... View Details

Keywords: Entrepreneurship; Business or Company Management; Management Practices and Processes; Business Strategy; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development Strategy; Planning; Technological Innovation; Emerging Markets; Information Technology Industry

Web

Kemi Akenzua | MBA

emerge better equipped to navigate the future of the technology industry. Tech areas of interest: I’m very interested in user design, product management, and tech policy. Additionally, I’m passionate technology as it relates to... View Details

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

whole new design spaces, keep emerging from them. The computer industry has behaved this way, building design spaces on design spaces. With such mutable designs, the pathways from innovation to commercial product will be different from... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

The Tata Group is celebrating its acquisition of the Anglo-Dutch steel firm Corus, and the catapulting of Tata Steel into world steel's big-five status (by revenue). It should. The $11 billion deal is a marker in the ground. Not that it is the biggest deal ever from an... View Details

Keywords: by Tarun Khanna

May 1998 (Revised August 2017)
Case

DuPont Kevlar: Commercializing a Miracle Fiber

By: Clayton Christensen and Rory McDonald

Describes Dupont's efforts to build commercial markets for its miracle fiber, Kevlar. Initially, it sought to create a market for Kevlar tire cord, primarily because its existing tire cord business was languishing. This market never developed, even after Dupont spent... View Details

Keywords: Change Management; Crisis Management; Product Launch; Emerging Markets; Research and Development; Technology