Demand Management - Publications - Faculty & Research

15 Jan 2008
First Look

First Look: January 15, 2008

the challenges of transforming American community hospital systems. Can be used to teach: the evolution of structure, organization, and strategy of U.S.-based community hospital systems; integrated practice units and care cycles; View Details

Keywords: Martha Lagace

07 Sep 2021
News

Immelt in the Hot Seat: Episode 1

Teaching you to deal with a problem when it's small. That fair is fair. Unless you're early, you're late. But how do you think your upbringing shaped the way that you managed and led? JI: Yeah, look, I mean, I think it's a combination of... View Details

06 Dec 2013
Op-Ed

HBS Faculty Remember Nelson Mandela

environment often demands a team approach to problem solving. This requires a leader who, among other things, is comfortable sharing power and generous in doing so, is able to see extraordinary potential in ordinary people, and can make... View Details

Keywords: by Nitin Nohria, Linda Hill, Rosabeth Moss Kanter & Gautam Mukunda

01 Sep 2009
News

E Ink’s Wild Ride

Chappell Russ Wilcox (MBA ’95) was two years out of HBS, married to classmate Gina Wilcox and working as a strategy consultant following a stint as a product manager at a Boston-area technology firm. But he had always wanted to launch and... View Details

Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing

05 Jul 2011
First Look

First Look: July 5

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1590245 Cases & Course MaterialsBook Publishing in 2010 Stephen P. Bradley and Nancy BartlettHarvard Business School Note 711-419 Legacy book publishers wrangled with e-book retailers over royalty rates, release... View Details

Keywords: Sean Silverthorne

01 Mar 2006
News

The Little Ice-Cream Company That Could

rejected Cook, and the balance from a private-equity firm, Charterhouse Group. “As a matter of principle” Charterhouse demanded that Rogers ante up $100,000 of his own money. “I told them it might as well be $10 million because I only had... View Details

Keywords: Roger Thompson; Food Manufacturing; Manufacturing

13 Jun 2017
Blog Post

What is the MS/MBA: Engineering Sciences Program? A Q&A with Professor Tom Eisenmann

marketing, finance, and managing teams. You can acquire the necessary knowledge and skills to launch a new venture on the job, but success requires having the right mentors and advisors—and some time to step away from day-to-day View Details

September 2011
Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details

Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry

Citation

Purchase

21 Apr 2009
First Look

First Look: April 21, 2009

Financial Literacy, Financial Decisions, and the Demand for Financial Services: Evidence from India and Indonesia Authors:Shawn Cole, Thomas Sampson, and Bilal Zia Abstract Why is demand for formal financial... View Details

Keywords: Martha Lagace

Web

Sustainable Investing - Course Catalog

asset managers (e.g., Morgan Stanley, Bain Capital, TPG, Blackrock, State Street) are establishing sustainability investment practices, and developing products to meet the demands of capital owners,... View Details

22 Jul 2015
News

Supporting a Return to Work for Women Execs

her teaming up with Julianne Miles, a former business executive turned psychologist, to found Women Returners. “What we also knew was that there was a lot of demand on businesses to diversify their senior View Details

Keywords: Constantine von Hoffman; Goldman Sachs; Reuters; Management, Scientific, and Technical Consulting Services; Professional Services

February 2021 (Revised March 2021)
Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs

AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details

Citation

Educators

Purchase

29 Jun 2010
First Look

First Look: June 29

morbidity measures from the Demographic and Health Surveys and health facility based mortality data as reported in the national Health Management Information System. While we find rather robust correlations between the rollout of bed nets... View Details

Keywords: Martha Lagace

February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

Citation

Purchase

July 2004 (Revised December 2004)
Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind

RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details

Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry

Citation

Educators

Purchase

23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

your biggest buckets of cost and rethinking those strategically in ways that give your customers something they value," notes Frei, the UPS Foundation Professor of Service Management at Harvard Business School. Morriss (HBS MBA '04),... View Details

Keywords: by Deborah Blagg; Service

01 Apr 2002
News

Charting the Luminary Leadership in Professional Service Firms

stars. Successful professional service firms are able to do this more or less consistently on a long-term basis. We found there are four critical aspects to managing these firms effectively: strategy, organization, culture, and... View Details

Keywords: professional service firms; Publishing Industries (except Internet); Information

25 Jan 2018
News

Investing in India’s Nonprofits to Overcome Poverty Sustainably

poverty for the long run. “We have about 385 million people in poverty in India. We have 50 percent of the poor in the world living in India. People don't really want to work into the nonprofit sector, while the demand for it is so high.... View Details

January 8, 2010
Other Article

Multinational Firms, Agglomeration, and Global Networks

By: Laura Alfaro and Maggie Chen

Agglomeration effects are important but difficult to measure. This column uses a new database with precise geographical information to investigate the locational interdependence of multinational firms. Knowledge spillovers and capital- and labour-market externalities... View Details

Keywords: Geographic Location; Business Subsidiaries; Industry Clusters; Multinational Firms and Management; Network Effects

Citation

Read Now

January 2008
Case

Procter & Gamble Brazil (A): 2 1/2 Turnarounds

By: Rosabeth Moss Kanter and Matthew Bird

Juliana Azevedo Schahin, a local marketing director for Procter & Gamble in Sao Paulo, had worked closely with Tarek Fahahat, a regional executive based in Caracas, to solve the growth and profitability problems of P&G Brazil. They did so through the creation of... View Details

Keywords: Innovation and Management; Growth and Development Strategy; Brands and Branding; Demand and Consumers; Product Development; Organizational Change and Adaptation; Expansion; Consumer Products Industry; Caracas

Citation

Educators

Purchase