Publications

29 Feb 2024
Blog Post

IFC India: JSW Steel and Cement and the Quest to Capture Carbon in Hard to Abate Sectors

Utilization: there are two main challenges in how to utilize the captured carbon. The first is converting it into usable products at a competitive price. The second is finding a market to consume these products that are close enough to... View Details

01 Dec 2014
News

Alumni and Faculty Books for December 2014

those business aspects where agility is most crucial—where the business environment is changing fast—and which elements have the greatest impact on customers’ decisions. She then shows how to master three aspects of agility: market agility (gaining ideas from the most... View Details

January–February 2014
Other Article

Barriers to Health Care Innovation: Regina Herzlinger Warns That Innovators Need to Know What Obstacles They Face and How to Overcome Them

By: Regina E. Herzlinger

Health care in the United States and in most other developed countries is ailing, says Regina E. Herzlinger. A chaired professor of business administration specializing in health care at Harvard Business School, Herzlinger says that although the world has witnessed... View Details

Keywords: Healthcare; Healthcare IT; Innovation; Health Care and Treatment; Health; Information Technology; Innovation and Invention; Health Industry; Technology Industry; United States

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June 2010
Teaching Note

Australia: The Riches and Challenges of Commodities (TN)

By: Laura Alfaro and Renee Kim

Teaching Note for 709007. View Details

Keywords: Futures and Commodity Futures; Financial Crisis; Demand and Consumers; Trade; Natural Environment; Business and Government Relations; Policy; Growth and Development Strategy; Australia

01 Dec 2019
News

Alumni and Faculty Books for December 2019

reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Li points to organizations that beat the odds View Details

2018
Working Paper

Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations

By: Kristin Sippl

This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex... View Details

Keywords: Hybrid Organizations; Fair Trade; Eco-labeling; Goods and Commodities; Diversification; Strategy

July–August 2013
Article

A Joint Model of Usage and Churn in Contractual Settings

By: Eva Ascarza and Bruce G.S. Hardie

As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details

Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior

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2009
Working Paper

Endowments, Fiscal Federalism, and the Cost of Capital for States: Evidence from Brazil, 1891-1930

By: Andre C. Martinez Fritscher and Aldo Musacchio

There is a large amount of literature that aims to explain what determines country risk (defined as the difference between the yield of a sovereign's bonds and the risk free rate). In this paper, we contribute to the discussion by arguing that an important explanatory... View Details

Keywords: Trade; Cost of Capital; Revenue; Sovereign Finance; Goods and Commodities; Taxation; Business History; Risk and Uncertainty; Brazil

10 Mar 2021
News

New Releases: Alumni and Faculty Books, Podcasts

on for years. Life in a growing frontier town that starts with six people and no buildings either demands frontier justice or unfolds its apparent willingness to assist the murderer's effort to avoid his... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

2013
Working Paper

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta

This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details

Keywords: Books; Quality; Experience and Expertise; Relationships; Publishing Industry

SSRN

January 1991
Supplement

Suzuki Samurai, Supplement

By: John A. Quelch

A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details

Keywords: Safety; Crisis Management; Auto Industry

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

have an edge in their markets. These firms are “more innovative—stronger at anticipating shifts in consumer needs and consumption patterns that make new products and services... View Details

Keywords: by James Heskett

September 2013
Case

Management Levels at Staples (A): Company and Organization (Abridged)

By: David A. Garvin

Abridged version of one of six cases that describe the roles and responsibilities of managers at each of the hierarchical levels of management within the U.S. Stores business unit of Staples, the world's largest office supply company. Together, the cases form a... View Details

Keywords: Strategy; Managerial Roles; Organizational Design; Management Practices and Processes; Job Design and Levels; Business Processes; Consumer Products Industry; United States

Educators

27 Nov 2000
Research & Ideas

The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution

"Radial Age" advertising campaign in 1968. 2 The August 1968 Consumer Reports awarded its top two spots to radials and documented the new technology's longer life, increased safety, handling View Details

Keywords: by Donald N. Sull; Manufacturing; Transportation

July–August 2018
Article

From Niche to Mainstream (HBR Case Study)

By: Elie Ofek

A large Japanese snack maker faces challenges in marketing products in the US. Several options for jumpstarting sales are presented. View Details

Keywords: New Product Marketing; Retail Trade; Private Label; International Expansion; Cultural Branding; Consumer Packaged Goods (CPG); Product Marketing; Expansion; Global Range; Brands and Branding; Strategy; Food and Beverage Industry; Food and Beverage Industry

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Register to Read

February 2024
Case

Adventures Inc: 21st Century Brand Building

By: Boris Groysberg and Sarah L. Abbott

Founded in 2020, Adventures worked with celebrities in Brazil to create and launch digitally native brands. The idea was to match the celebrity’s skill in creating content and entertaining fans with Adventures’ skill in consumer packaged goods marketing and operations.... View Details

Keywords: Digital Brand; Influencer Marketing; Growth And Scaling; Capital Constraints; Brand Portfolio Strategy; CPG; Start-up; Celebrity Endorsement; Digital Marketing; Growth and Development Strategy; Entrepreneurship; Advertising; Social Media; Business Startups; Joint Ventures; Brands and Branding; Brazil

Educators