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Show Results For
- All HBS Web
(2,907)
- People (4)
- News (721)
- Research (1,837)
- Events (3)
- Multimedia (10)
- Faculty Publications (1,009)
- April 2001
- Teaching Note
MindSpring TN
By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman
Teaching Note for (9-899-178). For book only - not listed on case. View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
Here are key requirements to ask of any service provider offering to certify your work setting as a healthy building. These best practices apply for employers, employees, and customers alike. Our research... View Details
- 01 Sep 2013
- News
Passion & Purpose
Thomas A. James “As an undergrad at Harvard, I majored in economics and minored in philosophy. There are a lot of connections between the two.” During 40 years as CEO of Raymond James Financial, James, a Baker Scholar, transformed the family firm into a global... View Details
- Profile
Benjamin Peterson
In his two-year mission service in Haiti, for the Church of Jesus Christ of Latter-Day Saints, Ben Peterson experienced something that “completely changed my worldview. I had a privileged life. I had never lived in poverty, had never... View Details
- 01 Jun 2002
- News
Dinner Celebrates Professorships
remarks on the importance of faculty mentors and being part of an extraordinary community dedicated to excellence in teaching and research. Photo: Thomas J. Fitzsimmons David B. Yoffie, the Max and Doris Starr Professor of International... View Details
- 01 Dec 2008
- News
Faculty Research Online
How Much Time Should CEOs Devote to Customers? Every corporate mission statement pays lip service to respecting customer needs, but actual customer expertise is typically a... View Details
- 01 Sep 2008
- News
Where Are They Now?
Marty also developed excellent cases and created superb interpretive weekly student assignment memos — a technique I adopted and still employ.” A Missouri native, Marshall was in college when World War II broke out. He enlisted in the... View Details
Thomas M. Siebel
Siebel founded his firm in 1993 as a provider of sales force automation systems. Though his firm quickly became a major player in sales force automation, Siebel Systems achieved tremendous growth when its software was applied to customer... View Details
Keywords: Computers & Electronics
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
example, often mask narrow but important pain points—areas of major dissatisfaction—such as unhappiness with poor customer service or long wait times. They can also mask backsliding against competitors;... View Details
Keywords: by Sean Silverthorne
- Fast Answer
Venture capital firms: create a list
Useful filters in Preqin include estimated dry powder, total amount raised, and ESG/Ethos. Before exporting, click Manage Columns to customize what data you would like to include in your excel file. Click... View Details
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new... View Details
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
in his footsteps. His life exemplified the finest qualities of leadership." Fitzhugh came to HBS after graduating with honors from Harvard College, where he was one of four African Americans in a class of one thousand. He excelled in his... View Details
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Web Services Industry; Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
a young boy he met begging for money during a trip to Peru. “That experience authentically changed how he and his wife viewed the world,” Wu says. He launched the business with a dual goal of creating excellent outdoor equipment and... View Details
- 16 Jul 2008
- Op-Ed
What Should Employers Do about Health Care?
must expect health plans to direct patients to excellent providers, not those provider networks that offer the biggest discounts.” What to do? The most important single change necessary is for employers to think about health care in terms... View Details
- 15 Dec 2015
- News
Lovepop Woos The Sharks
our whole team was going to be focused on making sure the website was up and fielding customer service calls. We were all hands on deck—we even had a whole bunch of extra people come on to help us out. We... View Details
- 10 Dec 2010
- News
Notes from the Trenches
was critical in getting the ball rolling for Relay Rides, a service allowing customers to rent neighborhood cars from private owners by the hour or by the day. (Clark also got some “Air Time” in the December... View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
"employment" of a relatively small number of these customers on behalf of a product or service can greatly improve both the efficiency and effectiveness of a marketing strategy. And it is made... View Details
Keywords: by James Heskett
- 04 Jan 2016
- News
Making Things Right for Those Who’ve Been Done Wrong
Ariel Zwang (MBA 1990) is CEO of Safe Horizon, a New York–based organization that provides services to victims of violent crime and abuse. “I went to work at BCG right after I graduated. After a couple years, I realized that I did not... View Details
- August 2009
- Teaching Note
Cyworld: Creating and Capturing Value in a Social Network (TN)
By: Sunil Gupta and Sangman Han
Teaching Note for [509012]. View Details