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- Faculty Publications (1,990)
- July 1995
- Exercise
Workshop on Understanding and Communicating About Our Group Identities and Our Differences
By: Mary C. Gentile and James I. Cash Jr.
- July 1995 (Revised September 1995)
- Teaching Note
Workshop on Understanding and Communicating About Our Group Identities and Our Differences TN
By: Mary C. Gentile and James I. Cash Jr.
- June 1995 (Revised August 1995)
- Background Note
Managing IT in the 1990s: Communications Technology
By: Lynda M. Applegate and Geoffrey Bock
Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details
- May 1995 (Revised March 1996)
- Case
ToyWorld, Inc.: Information Technology Planning
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details
- May 1995 (Revised April 1998)
- Case
AT&T Paradyne
By: Robert S. Kaplan
A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
- February 1995 (Revised June 1999)
- Case
Chemical Bank: Implementing the Balanced Scorecard
By: Robert S. Kaplan and Norman Klein
The retail bank division of Chemical Bank faces declining margins and increased competition in its credit and deposit gathering and processing business. It wishes to implement a new strategy to become a preferred financial service provider to target customer groups.... View Details
- January 1995
- Teaching Note
Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN
Teaching Note for (9-594-051) and (9-593-104). View Details
- January 1995 (Revised June 1995)
- Case
Note on Yield Conventions
By: Andre F. Perold and Wai Lee
Describes the principal conventions used to report yields on debt instruments. View Details
- December 1994
- Supplement
Prodigy Services Company (A)-- Supplement
By: Lynn S. Paine
Allows students to record their personal evaluations of the communications which gave rise to the controversy detailed in Prodigy Services Co. (A). View Details
Keywords: Information Technology Industry
- November 1994 (Revised January 1995)
- Case
Wheeling and Dealing: The Zirconia GT
By: Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland
A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated. View Details
- November 1994
- Case
Dow Corning and the Breast Implant Controversy (A)
By: Willis M. Emmons III, Monica Brand and Greg Keller
In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details
- October 1994 (Revised November 1994)
- Case
British Airways: Using Information Systems to Better Serve the Customer
By: W. Earl Sasser and Norman Klein
Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details
- October 1994 (Revised April 1996)
- Case
Patricia Ostrander
By: Nancy F. Koehn, Donald J. Edwards and Antonio F. Weiss
Analyzes the career of former money manager Patricia Ostrander. Focuses on Ostrander's purchase of stock warrants issued in connection with the 1985 leveraged buyout of Storer Communications and on her later indictment and conviction for accepting unlawful... View Details
- September 1994
- Case
Benetton: The "United Colors" Communications Campaigns
By: James L. Heskett, Stephen A. Greyser and Norman Klein
- September 1994
- Teaching Note
Cunard Line,Ltd.: Managing Integrated Marketing Communications TN
By: Stephen A. Greyser and Robert F Young
Teaching Note for (9-594-046). View Details
Keywords: Shipping Industry
- September 1994 (Revised January 1997)
- Case
This Case Sucks: Beavis, Butt-head, and TV Content (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details