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  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

have “plausible deniability” since they won’t even be able to see the content themselves. One way around that problem would be for regulators to repeal the 1996 Communications Decency Act, Section 230, which granted immunity to internet... View Details
Keywords: by George Riedel
  • 04 May 2010
  • First Look

First Look: May 4

We propose that firms' corporate governance and firms' strategic business activities within an industry are interlinked. By conducting a simultaneous economic analysis of business strategy and corporate governance, scholars can better... View Details
Keywords: Martha Lagace
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

self-report of the licensee. The self-reporting aspect of the environment gives rise to demand for auditing by the licensor or third-party attestation by the licensee. We characterize the optimal royalty contract, accounting system choice by the licensee, and audit... View Details
Keywords: Martha Lagace
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
  • 07 Aug 2012
  • Research & Ideas

Off and Running: Professors Comment on Olympics

Staging the Olympics is a Herculean task. Years of preparation, including budget-busting financial requirements, a panoply of construction projects, world-class logistical and communications challenges, and event-planning needs that... View Details
Keywords: Re: Multiple Faculty; Sports
  • 26 Jun 2012
  • First Look

First Look: June 26

evolution of multinational banks over time and suggest a conceptual framework in which this development can be understood. In-depth analyses of the multinational banking strategies of selected countries and institutions extend from the... View Details
Keywords: Sean Silverthorne
  • 14 Jan 2015
  • Research & Ideas

Thriving in the Turbulence of Emerging Markets

conglomerate, launched new consumer-focused businesses and embarked on successful globalization, establishing new businesses in Latin America and elsewhere. The key to the group's success, Sabancı emphasized in her interview, was the ability to learn from crises and... View Details
Keywords: by Geoffrey Jones; Manufacturing; Auto
  • 31 Jul 2015
  • Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth . Both books marry a focus on performance with a look at leadership and organizational change—how to enable, support, and empower positive team and View Details
Keywords: by Carmen Nobel; Information; Publishing
  • 03 Aug 2010
  • First Look

First Look: August 3

in bringing their products to market, yet we know very little about the kinds of strategies they can employ to influence regulatory actor decision making. In this paper, we highlight a firm's strategic use of symbolic signaling in... View Details
Keywords: Martha Lagace
  • 12 Apr 2011
  • First Look

First Look: April 12

Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche View Details
Keywords: Sean Silverthorne
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

consumer collaboration, in which consumers use digital media that lie beyond the control of marketers to communicate among one another, responding to marketing's intrusions by disseminating counterargument, information sharing, rebuttal,... View Details
Keywords: Martha Lagace
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of... View Details
Keywords: Dina Gerdeman
  • 05 Sep 2007
  • First Look

First Look: September 5, 2007

However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar environmental powerhouses: Greenpeace and World Wildlife Fund for Nature (WWF). Active in... View Details
Keywords: Martha Lagace
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

services that are friendly to the environment (a 1993 US executive order) and to "stimulate the use of green standards in private procurement" (a 2008 communication from the Commission of the European Communities). But despite these... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 19 Mar 2006
  • Research & Ideas

Unlocking Your Investment Capital

replace it with a fixed-rate debt-like return that matches the risk characteristics of the pension liabilities. Since the typical large pension fund equity portfolio has a very high correlation with the general equity market returns, this swap View Details
Keywords: by Ann Cullen; Financial Services
  • 24 Sep 2001
  • Research & Ideas

Why the Internet Doesn’t Change Everything

deal of time trying to concoct a strategy for dealing with this unsettling cyber-priest. But there really wasn't much that they could do, so they left Gaillot and his liberal site alone. Partenia had won. In cyberspace, Partenia is... View Details
Keywords: by Debora L. Spar
  • 15 Sep 2008
  • Research & Ideas

The Coming Transformation of Social Enterprise

but in many cases they won't. If you are looking for a social and not an economic return, then loyalty to the program rather than an exit strategy may be a better use of funds. The venture philanthropy View Details
Keywords: by Roger Thompson
  • 05 Dec 2017
  • First Look

First Look at New Research and Ideas, December 5, 2017

organization to a new level. And at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life as well as illuminating case studies from a wide range of industries,... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • First Look

First Look: October 12

enterprising companies, the current threats to market capitalism present vital opportunities. Drawing on discussions with business leaders around the world, the authors argue that companies must stop seeing themselves as bystanders and instead develop innovative... View Details
Keywords: Sean Silverthorne
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