online social networks - Publications - Faculty & Research

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

remnant from ancient history is very much alive and well in contemporary culture," says Avery. "Because most cultures are androcentric, it's more socially acceptable for women to demonstrate masculine traits than it is for men... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

18 Jun 2013
First Look

First Look: June 18

make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings-and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of... View Details

Keywords: Anna Secino

25 Mar 2022
Blog Post

Meet the HBS Women's Student Association

on negotiating your offer letter, and more. Social Events Of course, a large part of the HBS experience is meeting new people and making lifelong friends. Whether it’s exercise classes or happy hours, the WSA regularly hosts events to... View Details

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

customers spread over six markets. The researchers extracted six variables to represent first-time customers’ acquisition behavior, including whether the purchase was made online or offline, number of items purchased, prices, discounts,... View Details

Keywords: by Kristen Senz; Retail; Service

01 Jun 2013
News

Building a Better Brazil

work as professionals in education, government, or public health the opportunity for advanced study at the University to help build a strong network of leaders committed to social change in Brazil. LORENTZEN... View Details

Keywords: Securities, Commodities, and Other Financial Investments; Finance; Paper Manufacturing; Manufacturing

14 Jun 2022
Blog Post

Meet the HBS Jewish Student Association

and Hillel to bringing back alumni for speaking and networking opportunities to connecting with prospective students alongside the admissions team, we recognize the strengthening effect that interactions with the broader Jewish community... View Details

15 Dec 2023
News

Exploring Business Opportunities in Africa; Alumni Grapple with Plastic Waste Problem

Clubs News Clubs News Webinar illuminates broad array of business opportunities across Africa On December 5th, the HBS African-American Alumni Association (HBSAAA) hosted ‘Doing Business in Africa: From Opportunity to Action’, a webinar panel of HBS alumni who shared... View Details

Keywords: Margie Kelley

Web

Research - Behavioral Finance & Financial Stability

other research here . More Info The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Marco Di Maggio , Francesco Franzoni & Amir Kermani NOV 2019 How does the network of... View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

1980s was that it lacked familiarity and networks within that country. Finally, and most important, Unilever had distinctive strengths in management. Unilever invested heavily in its management. It recruited some of the best available... View Details

Keywords: by Geoffrey Jones; Consumer Products

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

87 percent, during the two months before an election, indicating that the information received in this period matters overall. Voters who switched candidates didn’t change their policy preferences. Voters’ policy views remained consistent, despite the onslaught of... View Details

Keywords: by Danielle Kost

15 Sep 2022
Blog Post

6 Things to Know About Sustainability at HBS

Business and Environment Initiative is a hub for environmentally-focused research and teaching With more than 800 MBA students interested in environmental issues, 40+ affiliated faculty, and over 8,000 alumni contacts, the HBS Business and Environment Initiative (BEI)... View Details

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

how automated cars might be designed to minimize major accidents. For their time-use study, the researchers conducted online interviews with about 400 knowledge workers, who make up a large percentage of commuters on today’s roadways and... View Details

Keywords: by Jay Fitzgerald

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

South Africa; and M-PESA, an initiative launched by the mobile network operator Safaricom (in conjunction with Vodafone) to offer a new type of financial service to the poor residents of Kenya. Ultimately, the more successful of the two,... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

Management That Works: How to Sell in a World That Never Stops Changing, Cespedes, a senior lecturer at Harvard Business School, offers research-based insight and context, and presents sales productivity not only as a core way to increase profit and value, but also as... View Details

Keywords: by Kristen Senz

Web

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details

14 Jul 2016
Blog Post

Dating at HBS

who partner up at HBS. My fiancé and I were assigned to the same discussion group. Our other friends met in section or through social encounters. A few connected over the summer before attending HBS, or in the View Details

Web

Marketing Awards & Honors - Faculty & Research

Marketing Research for "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes" (with Leslie K. John, Oliver Emrich, and Michael I. Norton, February 2017). 2017... View Details

August 2022
Case

Rocket Learning: Evidence in Action

By: Brian Trelstad, Tomas Rosales and Malini Sen

Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a... View Details

Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia

Citation

Educators

Purchase

18 May 2023
News

India's New Money Managers

Gupta, men and women think about money differently. Men, she observes, want to beat the index return or make more money than their neighbor or colleague. Women are more goal-oriented, say, toward making a purchase or saving for a child's education. The other issue... View Details

Keywords: Maureen Harmon

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

book, Deep Purpose: The Heart and Soul of High-Performance Companies, I explore how some leaders embrace “deep purpose” as a generative force that can be a catalyst to achieve both impressive economic results and positive social impact.... View Details

Keywords: by Ranjay Gulati

Publications