Publications

May 1998
Background Note

Note on the Retailing Industry

By: David E. Bell and Ann Leamon

Presents a survey discussion of retailing and current issues. Examines the impact of changing consumer attitudes on the industry and outlines the industry's response: consolidation, adoption of technology, use of brands and private labels, and changing relationships... View Details

Keywords: Transformation; Debates; Customers; Surveys; Partners and Partnerships; Attitudes; Adoption; Consolidation; Retail Industry

April 1998 (Revised July 1998)
Supplement

Clear Communications Ltd. vs. Telecom Corp. of New Zealand Ltd. (B)

By: Willis M. Emmons III and Martin Calles

Supplements the (A) case. View Details

Keywords: Telecommunications Industry; New Zealand

March 1998 (Revised October 1999)
Case

Electronic Data Systems (EDS)

By: Rosabeth M. Kanter and Thomas Dretler

Explores a global program of Electronic Data Systems (EDS) called "Global Volunteer Day" and examines the activities and business situation of the company in four countries. Asks students to address whether American values like "volunteerism" can be exported. View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Corporate Social Responsibility and Impact; Business and Community Relations; Information Technology Industry; United States

March 1998 (Revised December 1999)
Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt

Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details

Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry

March 1998 (Revised July 1998)
Case

United Way Community Services

By: V. Kasturi Rangan

Describes in detail the fund development and distribution system of United Way Community Services. A key question is how to measure the outcome/impact of the work done by the agencies that receive United Way funding. A follow-on question is how to reinvent the... View Details

Keywords: Capital; Management Systems; Measurement and Metrics; Distribution Channels; Organizational Change and Adaptation; Outcome or Result; Nonprofit Organizations

1998
Working Paper

Outperforming Equilibrium Models of Communication in Bargaining Games

By: Kathleen L. McGinn, Leigh Thompson, Robert Gibbons and Max Bazerman

February 1998
Article

'A Matter of Trust': Effects of Communication on the Efficiency and Distribution of Outcomes

By: K. L. McGinn, J. Moag and M. H. Bazerman

Keywords: Trust; Communication; Outcome or Result; Distribution

Read Now

1998
Chapter

The Converging Worlds of Telecommunications, Computing and Entertainment

By: David J. Collis, Stephen P. Bradley and P. William Bane Jr.

Keywords: Communication Technology; Information Technology; Entertainment; Telecommunications Industry; Computer Industry; Entertainment and Recreation Industry

1998
Chapter

The Converging Worlds of Telecommunications, Computing, and Entertainment

By: P. W. Bane, S. P. Bradley and D. J. Collins

Keywords: Communication Technology; Information Technology; Entertainment; Trends; Transition; Telecommunications Industry; Computer Industry; Entertainment and Recreation Industry

1998
Chapter

Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groups

By: Dorothy A. Leonard, P. A. Brands, Amy Edmondson and Justine Fenwick

Keywords: Groups and Teams; Communication Technology; Information Technology; Networks; Management; Technology Industry

December 1997 (Revised December 2013)
Case

CCBN.COM

By: William A. Sahlman

A new service is being developed to help investor-relations managers at public companies communicate with investors over the Internet. View Details

Keywords: Business Startups; Entrepreneurship; Service Operations; Internet

November 1997 (Revised December 1999)
Case

Cinemex

By: James L. Heskett

The founders of Cinemex, the largest capitalized venture start-up in Mexican history, are debating several issues concerning the operations of their new chain of motion picture theatres in Mexico City. The first concerns whether some seats should be left unsold to... View Details

Keywords: Business Startups; Service Operations; Debates; Venture Capital; Customer Satisfaction; Advertising; Investment; Theater Entertainment; Entertainment and Recreation Industry; Mexico City

November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley

Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details

Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry

November 1997
Case

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay

Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details

Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States

September 1997 (Revised October 1997)
Case

Bayer AG (A)

By: John A. Quelch

Bayer's senior executives convene in Germany to consider submitting a $1 billion bid that would recover the Bayer brand name and trademark cross in North America, both of which were confiscated by the U.S. government after World War I. The group also sets out to assess... View Details

Keywords: Management Teams; Brands and Branding; War; Communication; Trademarks; Acquisition; Government and Politics; Biotechnology Industry; Pharmaceutical Industry; Germany; North America; United States

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany