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  • 11 Oct 2023
  • News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details

    W. Earl Sasser

    Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details

    Keywords: airline; automotive; banking; broadcasting; communications; construction; credit card; education industry; entertainment; fast food; hotels ＆ motels; insurance industry; marketing industry; oil ＆ gas; restaurant; retailing; service industry; sports; tourism; transportation
    • 24 Aug 2017
    • Cold Call Podcast

    Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

    Keywords: Re: Jill J. Avery; Fashion
    • Web

    All Functions - Recruiting

    Receiving $26k 51% Receiving Brand Management 1% $125k 25th Percentile Base $125k Median $133k 75th Percentile Base $40k 100% Receiving $13k 86% Receiving General Marketing <1% N/A N/A N/A Product Management 8% $143k 25th Percentile Base... View Details
    • 19 Apr 2004
    • Research & Ideas

    Birth of the American Salesman

    industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American... View Details
    Keywords: by Laura Linard
    • Web

    Credential of Leadership, Impact, and Management in Business | HBS Online

    digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth... View Details
    • February 2001 (Revised September 2005)
    • Case

    Howard Schultz and Starbucks Coffee Company

    By: Nancy F. Koehn
    Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
    Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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    • 01 Dec 2022
    • News

    Action Plan: To the Letter

    brand identity, Chacko says, worldwide representation is essential. A brand’s visual identity—its logo, colors, and, of course, fonts—is more important than ever in the fast-paced digital world, Chacko explains. Together, these... View Details
    Keywords: April White; design; typography; change management; leadership; Special Design Services; Professional Services
    • 01 Mar 2024
    • News

    Unlocking the Power of Community

    When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
    Keywords: April White
    • 12 Aug 2019
    • Research & Ideas

    How Scale Changes a Manager's Responsibilities

    to decide how. Your job is to make the desired outcomes clear. Outcomes are not just financial either–everything from the culture of your company, the reputation of your products and services, and your brand is for you to make clear. As a... View Details
    Keywords: by Julia Austin
    • Web

    Winners & Runners-Up | New Venture Competition

    Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion... View Details
    • Web

    Advisory Board - Entrepreneurship

    opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details
    • 09 Apr 2001
    • Research & Ideas

    Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

    In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of management of certain nontraditional government activities.... View Details
    Keywords: by Louis T. Wells & Alvin G. Wint
    • 2020
    • Working Paper

    Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments

    By: Abhishek Nagaraj, Mathijs de Vaan, Saqib Mumtaz and Sameer Srivastava
    As conveners that bring various stakeholders into the same physical space, firms can powerfully influence the course of pandemics such as COVID-19. Even when operating under government orders and health guidelines, firms have considerable discretion to keep their... View Details
    Keywords: COVID-19; Peer Influence; Closure Decisions; Health Pandemics; Business Ventures; Decisions; Business and Community Relations
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    • July 2020 (Revised September 2020)
    • Case

    Property Finder's Strategy for Online Classifieds in the MENA Region

    By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
    The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
    Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
    Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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    • July 2022 (Revised August 2022)
    • Case

    Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

    By: Ayelet Israeli and Anne V. Wilson
    Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
    Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
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    • Web

    Online Business Strategy Courses | HBS Online

    Other Top Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case... View Details
    • 13 Jun 2017
    • First Look

    First Look at New Research and Ideas, June 13

    May 2017 American Economic Review: Papers and Proceedings Immigration and the Rise of American Ingenuity By: Akcigit, Ufuk, John Grigsby, and Tom Nicholas Abstract—We build on the analysis in Akcigit, Grigsby, and Nicholas (2017) by using U.S. patent and census data to... View Details
    Keywords: Sean Silverthorne
    • Research Summary

    Design Driven Innovation

    By: Roberto Verganti

    Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

    • 16 Apr 2018
    • Research & Ideas

    Can Consumers Be Saved From Their Misguided Decisions?

    iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a... View Details
    Keywords: by Rachel Layne; Consulting; Retail