Publications

Publications

Filter Results: (1,839) Arrow Down
Filter Results: (1,839) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 86 of 1,839 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 16 Jul 2013
  • First Look

First Look: July 16

look at the creation of the Carnegie Tech Graduate School of Industrial Administration after World War II. This episode illustrates the increasingly successful claims of social scientists, backed by philanthropic foundations, on business... View Details
Keywords: Anna Secino
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; North and Central America; Asia; Europe
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

Authors:Sharon Horsky, Steven C. Michael, and Alvin J. Silk Abstract The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study... View Details
Keywords: Martha Lagace
  • April 2025
  • Case

Netflix in 2024

By: Jan Rivkin and David Allen
In 2024, Netflix appeared to emerge victorious from the “streaming wars” that it had waged in recent years with the likes of Disney, Warner Bros. Discovery, Apple, and Amazon. What had allowed Netflix not only to succeed in the streaming wars but also to thrive for... View Details
Keywords: Entertainment; Film Entertainment; Television Entertainment; Digital Platforms; Internet and the Web; Organizational Culture; Strategy; Adaptation; Business Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States
Related
  • 20 Sep 2012
  • Research & Ideas

US Competitiveness at Risk

done to fix it—in the following interview, first published in Harvard magazine's Can America Compete? report. “That great American job machine started sputtering around 2000” Porter and Rivkin lead the School's U.S. Competitiveness... View Details
Keywords: Re: Michael E. Porter & Jan W. Rivkin
  • November 1995
  • Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
Related
  • 19 Jan 2016
  • First Look

January 19, 2016

market as a whole experienced high returns relative to Treasury bills. In the spirit of Fischer Black’s 1993 article “Beta and Return,” published in this journal, the author takes seriously the idea that this evidence reflects a risk... View Details
Keywords: Sean Silverthorne
  • 01 Apr 2014
  • Research & Ideas

When Do Alliances Make Sense?

To answer one of the oldest business quandaries—is it better to partner or go solo on a project—John Beshears looked for answers in an unusual place: the oil and gas drilling industry in the Gulf of Mexico. But instead of mining for... View Details
Keywords: by Michael Blanding; Energy; Utilities
  • 22 Sep 2003
  • Research & Ideas

When Protestors Knock at Your Door

LaMure (HBS MBA '02), is that targeted corporate executives who decide to ignore NGO protests do so at their own peril. Spar and LaMure recently detailed the rising power of NGOs and corporate responses in "The Power of Activism: Assessing the Impact of NGOs on... View Details
Keywords: by Cynthia Churchwell
  • 05 Mar 2007
  • Research & Ideas

Risky Business? Protecting Foreign Investments

and electricity companies. The news headlines make the arrival of a new book on protecting foreign investment more prescient. Professor Louis T. Wells and coauthor Rafiq Ahmed recently published Making Foreign Investment Safe: Property... View Details
Keywords: by Sean Silverthorne; Energy; Utilities
  • Article

The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Retail Industry; United States
Related
  • September 2020 (Revised January 2021)
  • Case

Comviva: Exploring New Frontiers (A)

By: Dante Roscini and Mahima Rao-Kachroo
Comviva, a mobile solutions provider active in India and 94 other countries, has had a rich history and been successful across many emerging and complex markets: Latin America, South-East Asia, Africa. What are the lessons learnt from expansion, cultural fits, and... View Details
Keywords: Internet and the Web; Acquisition; Emerging Markets; Cross-Cultural and Cross-Border Issues; Mobile and Wireless Technology; Growth and Development Strategy; Telecommunications Industry; India; South Asia
Related
  • October 2016 (Revised October 2023)
  • Case

Bootstrapping at Lightricks

By: Robert White, Jeffrey J. Bussgang and Christine Snively
By August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had... View Details
Keywords: Business Startup; Information Technology; Internet and the Web; Entrepreneurship; Mobile and Wireless Technology; Information Infrastructure; Business Startups; Digital Marketing; Finance; Strategy; Technology Industry; Israel
Related
  • October 2000 (Revised May 2001)
  • Case

Digitas (A): Strategic Interactive Group

By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
Keywords: Change Management; Business Strategy; Internet and the Web; Integration; Expansion; Business or Company Management; Business Model; Organizational Design; Consulting Industry; Massachusetts
Related
  • October 1998 (Revised May 2001)
  • Case

Preview Travel (A)

By: William A. Sahlman, Nicole Tempest, Daniel H Case III and Robert Keller
Preview Travel was a leader in the online travel industry, having generated $80 million in bookings in 1997 and growing at a 34% compound annual growth rate per quarter. This case describes the evolution of Preview Travel's business plan and financing strategy and... View Details
Keywords: Risk and Uncertainty; Business Model; Initial Public Offering; Valuation; Internet and the Web; Business Plan; Capital; Financial Strategy; Travel Industry; United States
Related
  • 07 Apr 2015
  • First Look

First Look: April 7

Digital Platform: A Playbook for Strategists By: Edelman, Benjamin G. Abstract—The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce.... View Details
Keywords: Sean Silverthorne
  • October 2013 (Revised October 2013)
  • Case

Rhythm & Blues

By: Willy Shih
The bankruptcy filing of Rhythm & Hues, who received an Oscar for the arresting visual effects in Life of Pi, raised questions about the challenges faced by the firms like it as well as the broader post-production industry. The rapid pace of technology certainly... View Details
Keywords: Post-production; Visual Effects; Digital; Entertainment; Animation Entertainment; Film Entertainment; Television Entertainment; Theater Entertainment; Job Cuts and Outsourcing; Information Technology; Internet and the Web; Applications and Software; Information Infrastructure; Motion Pictures and Video Industry; Los Angeles
Related
  • 25 Mar 2013
  • Research & Ideas

How Chapter 11 Saved the US Economy

and Chapter 11 played a heroic role in helping the country rebound. He outlines these ideas in Coming Through in a Crisis: How Chapter 11 and the Debt Restructuring Industry Are Helping to Revive the US Economy , View Details
Keywords: by Kim Girard; Financial Services
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

Harvard Business Publishing has released new toolkits to help managers make key marketing decisions on market analysis, breakeven analysis, customer lifetime value, profit and pricing, and analyzing the competitive environment. The five... View Details
Keywords: by Sarah Jane Gilbert
  • 21 Nov 2016
  • Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

senior executives specializing in everything except sales. “The number of executives reporting to the CEO in the average S&P 500 company has doubled in the last 20 years,” says Frank V. Cespedes, a senior lecturer in the... View Details
Keywords: by Michael Blanding

Are you looking for?

→Search All HBS Web