Platform - Publications - Faculty & Research

30 Jun 2017
News

Rebuilding the Girl Scouts Brand

the Girl Scouts of the USA, helped launch the ambitious G.I.R.L. brand platform to increase public awareness of the hundred-plus-year-old scouting organization beyond those ubiquitous boxes of cookies. When it comes to the Girl Scout... View Details

Keywords: April White

February 2018 (Revised December 2019)
Case

Rise of the Drones: Identified Technologies

By: Andy Wu and George Gonzalez

The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details

Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco

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01 Dec 2020
News

Quantum Leap

Illustration by Edmon deHaro Even before we’ve seen the full potential of quantum computing in any material sense, the global market is estimated to reach $5.5 billion in the next five years. To begin to understand why, consider how it could transform the notoriously... View Details

Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Manufacturing

24 Mar 2017
News

Personalizing the Path to Professional Success for Women

Many women hit a point in their career unsure which path to take or even how to move ahead. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” with Landit, a technology startup that offers a personalized career View Details

04 Jan 2014
News

Using Role-playing to Create Real-world Success

Keywords: Business Schools & Computer & Management Training; Educational Services; Management

April 2017 (Revised February 2020)
Supplement

edaixi (eWash): Digital Transformation of Laundry Services (B)

By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin

Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details

Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China

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Winners & Success Stories | New Venture Competition

New Venture Competition Winner, Social Enterprise Track: Lexi Lexi is an AI-powered medical interpretation platform that enables instant, accurate, and HIPAA-compliant communication between providers and patients across the care... View Details

Web

About This Collection | Baker Library

About This Collection HBS Entrepreneurs was originally launched in 2019. The website was migrated to a new platform in 2025 with the guidance of Adam Jacobi and Jennifer Wilson. Howard Stevenson Sarofin-Rock Baker Foundation Professor,... View Details

01 Mar 2019
News

Napkin Finance: Say It in a Picture

for anyone who wants to understand money and finance. Courtesy Napkin Finance The company was an accidental outgrowth of another startup Hay founded—a payment platform targeting millennials that also included some Napkin Finance–style... View Details

Keywords: Julia Hanna

11 May 2016
News

World Bank Vice President and Treasurer: Negative Rates Not the Answer

trading platforms have been launched, institutions participating in the market have been strengthened, and there is greater public awareness of the critical role capital markets play. READ MORE View Details

24 Jul 2014
Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

most important? Leveraging existing technology or social media platforms paired with in person events such as interviews, career fairs, on-campus or club events is a great way to learn more about your target audience. Once you have... View Details

13 Sep 2011
First Look

First Look: September 13

Case of Search Platforms Authors:Hanna Hałaburda and Mikołaj Jan Piskorski Abstract We show that a two-sided platform can successfully compete by limiting the choice of potential matches it offers to its... View Details

Keywords: Sean Silverthorne

Web

Digital Transformation - HBS Online

21 $1,850 Certificate Winning with Digital Platforms Professor Feng Zhu Explore digital platforms' unique properties, opportunities, and risks, and develop scalable strategies that drive growth and deliver a competitive advantage. 5... View Details

Profile

Kayode Ogunro

How has your HBS experience shaped your career path? My HBS experience played a very important role in shaping my career path. More than anything my MBA experience gave me a platform on which to explore my passions and career interests... View Details

Keywords: Investment Management / Hedge Fund; Venture Capital / Private Equity; Financial Services; Energy / Extractive Minerals; Manufacturing

15 Feb 2011
First Look

First Look: Feb. 15

http://www.smi.ethz.ch/news/news/docs/ResearchAlive.pdf An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms Authors:R. Ely and D. E. Meyerson Publication:Research in Organizational Behavior 30 (2010)... View Details

Keywords: Sean Silverthorne

06 Dec 2021
News

Case Study: Let’s Dance

content being added to an ever-expanding list of platforms that it could be dizzying for a viewer to try to pick something to watch. As director of product, Liang spent her days building tools to help organize the chaos: Say you were in... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

September 2000 (Revised October 2006)
Teaching Note

Wildfire Communications, Inc. (A) and (B) (TN)

By: Joseph B. Lassiter III and John T. Gourville

Teaching Note for (9-396-305) and (9-396-306). View Details

Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets

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December 2015 (Revised February 2016)
Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin

In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details

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February 2014
Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details

Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry

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