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Show Results For
- All HBS Web
(1,998)
- People (3)
- News (444)
- Research (1,229)
- Events (19)
- Multimedia (14)
- Faculty Publications (645)
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- Profile
Jennifer Kelly
situation — with multiple stakeholders and market consequences and other complications — you see them with all the intricacies they have in real life." "The biggest thing that has changed the way I think about the world,"... View Details
- 21 Mar 2017
- First Look
First Look at New Research, March 21
largely emphasizes the collective benefits of market creation and overlooks the costs borne by individual evangelists. Through an inductive multiple-case study of five startup competitors, we traced firms’ efforts to stake out a new View Details
Keywords: Sean Silverthorne
- 02 Feb 2016
- First Look
February 2, 2016
Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper:... View Details
Keywords: Sean Silverthorne
- 01 Aug 1998
- News
Spring Reunions: Milestones and Memories
which develops and markets pharmaceutical products. Starting at age 10, Bertarelli accompanied his father on business trips. By 17, he was helping to craft the company's annual budgets. He was 29 when he became CEO, just when Fabio... View Details
Keywords: Eileen K. McCluskey
- 07 Dec 2010
- First Look
First Look: Dec. 7
Publisher's Link: http://hbr.org/product/seven-strategy-questions-a-simple-approach-for-bet/an/14832-HBK-ENG Competing against Online Sharing Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane Publication:Management Decision 48, no.... View Details
Keywords: Sean Silverthorne
- 26 Jul 2018
- News
Running the Numbers
social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called... View Details
Keywords: Deborah Blagg
- 01 Mar 2013
- News
Alumni News | Bookshelf
how to develop sustainable processes for finding great ideas, driving them toward commercial success, and tracking their impact in the market and on the firm's resources. Your factory needs four building blocks, the authors tell us: a... View Details
- Web
Strategic Plan | Information Technology
Identity & Access Management (IAM) Program 2.07: GenAI Exploration and Enablement (completed) 3. Modernize Foundational Technology for Digital Transformation 3.01: Alumni Engagement Program 3.02: Customer Relationship Management (CRM) & View Details
- 01 Jun 2009
- News
Alumni Books
Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property by Mark Blaxill (MBA ’84) and Ralph Eckardt (Portfolio) With the right intellectual property (IP) and the right strategies, companies can command premium prices, increase View Details
- 16 Sep 2015
- News
Built for Speed
Arizona, give their CEO updates on their respective projects via video chat. There are more than a dozen reports, covering everything from marketing to engineering to HR. Some are brief, some—a disagreement over a potential... View Details
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
As elegantly described by HBS professor Clayton M. Christensen in his 1997 bestseller, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, so-called disruptive technologies are upstart innovations that manage to penetrate the View Details
Keywords: by Martha Lagace
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com, which gives individual consumers an... View Details
- 30 Sep 2014
- First Look
First Look: September 30
regimes and codes of conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society,... View Details
Keywords: Sean Silverthorne
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
From buttoned-down basics (the details of online commerce) to the fringes of sci-fi (implanting computers in human brains), few stones were left unturned last October at a wide-ranging HBS forum devoted to an examination of the future of... View Details
- 08 May 2012
- First Look
First Look: May 8
detailed panel dataset on supply relationships in the mobile telecommunications industry, we address the following questions: What factors contribute to a firm's ability to learn by supplying, and build technological and market... View Details
Keywords: Carmen Nobel
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
online well before any regulatory filing disclosed his holdings in the company. These tactics may have been designed for drama, but the investment strategy and its scale are nothing unusual today. Activist shareholders and the hedge funds... View Details
- 25 Oct 2011
- First Look
First Look: October 25
the trading of patents: brokers, non-practicing entities (NPEs), defensive aggregators, online platforms, auctions, and unique entities such as Intellectual Ventures. We discuss the fundamental causes for the lack of liquidity in the IP... View Details
Keywords: Sean Silverthorne
- Profile
Sebastien D'Incau
Chances are (metaphorically speaking), Sebastien D'Incau has been in your home. As a marketing strategist and planner with Procter & Gamble, Sebastien worked on a number or products familiar to consumers worldwide, including the... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
yet today, open up any major newspaper and the first thing you see are mechanical watch ads. The Swiss now own between 55 and 60 percent of the global market value for watches. They were able to redefine what it means to wear a Swiss... View Details