Publications

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

March 22, 2024
Article

It’s Time to Give Up on Ending Social Media’s Misinformation Problem

By: Scott Duke Kominers and Jesse Shapiro

Keywords: Social Media; Lawsuits and Litigation; Information Publishing; Policy

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Research Summary

The Value of Family Ownership, Control, and Management

In collaboration with Professor Raphael Amit of Wharton, Belén Villalonga is investigating how family ownership, control, and management affect firm value. Their forthcoming Journal of Financial... View Details

March 2009 (Revised January 2010)
Background Note

The Newspaper Industry in Crisis

By: David J. Collis, Peter W. Olson and Mary Furey

This note is a primer on the newspaper industry, which has been in decline in the U.S. and Western Europe. The 19th century business model whereby news and editorial content was packaged and delivered to homes daily and paid for by national advertisers has been... View Details

Keywords: Business Model; Business History; Newspapers; Disruptive Innovation; Consumer Behavior; Business Strategy; Internet; Journalism and News Industry; Journalism and News Industry; Europe; United States

Research Summary

Research Thrust

By: Rakesh Khurana

I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details

March 1992 (Revised June 1995)
Case

Introduction of FM Radio (A): Finally, A ""Staticless"" Radio

Describes the evolution of radio technology and business from the initial days of wireless telegraphy to the advent, growth, and establishment of amplitude-modulated (AM) radio manufacturing and broadcasting. Begins and ends with a description of a decision the Radio... View Details

Keywords: Technological Innovation; Leading Change; Product Design; Product Development; Media and Broadcasting Industry; United States

August 2010 (Revised September 2011)
Case

Driving Sustainability at Bloomberg L.P.

By: Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason

Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social... View Details

Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY)

March 2025
Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao

In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details

Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Entertainment and Recreation Industry; Entertainment and Recreation Industry

07 Jun 2016
Op-Ed

Can Brand Trump Win a Presidency?

securing endorsements from party officials and funds from big money donors. On the other side, Trump, already a media personality thanks to “The Apprentice,” has so far secured $4 billion worth of free View Details

Keywords: by John A. Quelch; Media & Broadcasting; Media & Broadcasting

February 2021 (Revised February 2021)
Case

World of Dreams Entertainment Group: Building a Resilient Business

By: Lynda M. Applegate, Sarah Endline and Michael Norris

In 2021, Ron DeShay, former American Idol producer, is launching his new business venture: World of Dreams Entertainment Group. World of Dreams rethought the existing TV production model, giving audiences more power to directly influence the creation of shows through a... View Details

Keywords: Television Entertainment; Media; Social Issues; Sports; Business Ventures; Digital Platforms; Entertainment and Recreation Industry; United States; California; Los Angeles

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Social networking sites such as MySpace.com are some of the most trafficked on the Web—MySpace had 46 million unique users in June and features nearly 100 million personal profiles posted by users, many of whom are in their teens View Details

Keywords: by Sean Silverthorne; Publishing; Publishing; Publishing

April 1999 (Revised September 2000)
Case

Interep National Radio Sales, Inc.

By: Benson P. Shapiro, Stephen X. Doyle and Wade Myers

Interep must mobilize sales information technology, organizational structures, and sales management processes to protect and enhance its strong position as a radio advertising sales firm. Opportunities and risks are high in this complex, rapidly changing sales agency... View Details

Keywords: Management Practices and Processes; Sales; Strategy; Information Technology; Advertising; Risk and Uncertainty; Opportunities; Fluctuation; Media and Broadcasting Industry; Media and Broadcasting Industry; New York (state, US)

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2008
Working Paper

Rethinking the Role of History in Law & Economics: The Case of the Federal Radio Commission in 1927

By: David A. Moss and Jonathan B. Lackow

In the study of law and economics, there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for confirming evidence, but for... View Details

Keywords: Economic History; Decision Choices and Conditions; Government Legislation; Law; Media and Broadcasting Industry

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03 Aug 2016
Research & Ideas

Ominous Background Music Is Bad for Sharks

same video set to uplifting music, or who watched the video with no music at all. The findings are detailed in the study The Effect of Background Music in Shark Documentaries on Viewers’ Perceptions of Sharks. Published today in the... View Details

Keywords: by Carmen Nobel; Media & Broadcasting

September 2016
Article

Enhancing the Practical Relevance of Research

By: Michael W. Toffel

This article seeks to encourage scholars to conduct research that is more relevant to the decisions faced by managers and policymakers and addresses why research relevance matters, what relevance means in terms of a journal article, and how scholars can increase the... View Details

Keywords: Research Questions; Relevance; Rigor; Practice-based Research; Research; Communication; Media; Education Industry

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February 2016 (Revised March 2017)
Case

Regulating Radio in the Age of Broadcasting

By: David Moss, Marc Campasano and Colin Donovan

When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details

Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States

February 2003 (Revised October 2003)
Case

Cable Data Systems

By: Paul W. Marshall and Todd H Thedinga

Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation... View Details

Keywords: Selection and Staffing; Employment; Forecasting and Prediction; Urban Scope; Cost Management; Infrastructure; Labor Unions; Demand and Consumers; Demographics; Media and Broadcasting Industry; Media and Broadcasting Industry; Boston

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May 1993 (Revised June 1993)
Case

ABC Company

By: Regina E. Herzlinger

Keywords: Television Entertainment; Media; Media and Broadcasting Industry

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June 2024
Case

Metub: Scaling Influence beyond Vietnam

By: Paul A. Gompers and Shu Lin

Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details

Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia