Marketing Communication - Publications - Faculty & Research

Profile

Fangfang Wang

Fangfang introduced data-driven analytics and consultative selling techniques to the company. Recognizing chocolate’s value as a high-margin product, she led initiatives to drive demand, including partnerships with other candy manufacturers (“to make a larger chocolate... View Details

Keywords: Nonprofit/Government/Education; CPG

01 Mar 2013
News

A Healthy Profit

(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty and poor health. Says HSPH professor and Antares cofounder David Bloom, an... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

Career Coach

Martha Tassinari

development, from self-assessment to networking to negotiation to professional development, with a particular focus on marketing oneself effectively (resume, LinkedIn, bio, pitch and interviewing) and navigating the network-based search.... View Details

01 Dec 2015
News

Leading Boston and Beyond

Koh’s fifth floor office, cooking up a communications strategy ahead of the looming Boston winter. “We want to avoid what happened last year,” warns Koh, Chief of Staff to Mayor Marty Walsh. Last winter, the Hub’s snowiest on record, left... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government

01 Dec 2017
News

Yoga Inc.

original spiritual underpinnings were lost in translation, Americans who embraced yoga brought their own desires for self-discovery and community to the mat. Yoga was a decidedly counterculture activity; guru Swami Satchidananda, his... View Details

Keywords: Deborah Halber

01 Sep 2008
News

Alumni Books

brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on... View Details

Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services

30 Sep 2010
News

Can’t We All Just Get Along?

panel discussions on the Kosovo and Aceh/Indonesia negotiations. Sebenius and Malhotra are members of the HBS Negotiations, Organizations & Markets Unit, which has a legendary history built by distinguished past practitioners such as game... View Details

Keywords: Nobel Peace Prize; Colleges, Universities, and Professional Schools; Educational Services; Justice, Public Order, and Safety Activities; Government; National Security and International Affairs; Government

02 Apr 2015
Research & Ideas

Digital Initiative Summit: The Business of Crowdsourcing

Gaining the community's trust is vital to building a successful business with crowdsourcing, agreed business leaders at the Digital Initiative Summit at Harvard Business School on March 30. When Tongal got its start in 2009, some members of the View Details

Keywords: by Dina Gerdeman

Profile

Darrin Rahn

in the Chicago market focused on buying high-quality feed. The word spread, and we were selling top-grade hay across the US by the semi load." Darrin continued to work the business through high school and college. At Iowa State, he... View Details

Keywords: CPG

January 2015 (Revised July 2019)
Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details

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Career Coach

Hillary Mann

aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details

Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising

09 Mar 2015
News

Ravi Chidambaram: Making A Difference

11 Dec 2014
News

Transforming the wine industry for black South Africans

Selena Cuffe (MBA 2003) discovered that only 2 percent of South Africa’s $3 billion wine industry was owned by black South Africans. As CEO of Heritage Link Brands, she now runs the largest import business of these wines, bringing them to audiences around the world.... View Details

24 Apr 2014
News

Building bridges between Asia and the US

Ravi Chidambaram (MBA 1978) talks about helping launch an oil industry coalition to provide low-cost fuel to the airline industry, and his work with the Asia Society, bringing industry and cultural programs to the US. (Published April 2014) View Details

Web

Online Creating Brand Value Course | HBS Online

importance of building enduring brand communities Learn how to manage brands over time to maximize their value Explore how brands create shareholder value and why it’s vital to invest in your brand Who Will Benefit View Details

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

policy. “You have to acknowledge that [Gleason] was trying to fix prices. This is antithetical to how most Americans think of the US market operating” “I thought, who is this plucky woman amongst men?” Sawyer recalls after seeing... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

01 Mar 2016
News

The People’s Pods

And because the addressable market has gone from that local geography to everyone, the best content, even if it’s in a niche, always rises to the top. HBS: How much money can really be behind this boom? What would a podcasting bubble look... View Details

Keywords: Dan Morrell

11 Jan 2021
News

Strengthening Democracy

Efforts from the alumni community to get out the vote for the 2020 Presidential election Restoring Our Faith in Business and Government In his address to HBS graduates at this 2019's Class Day, Michael Bloomberg (MBA 1966) spoke about the... View Details

01 Dec 2019
News

Regional Alumni Events Address Climate Change

Kyung-Ah Park (MBA 1998), managing director and head of Environmental Markets at Goldman Sachs, who will be meeting with members of the investment team at her company. Grant says the gathering “was useful in helping me to develop a... View Details

Keywords: Jen Myers

01 Sep 2007
News

Getting Security Right

MILLS: Many business leaders do not know enough about markets and business practices abroad. In his many years of teaching and research on the topic of leadership, HBS professor emeritus D. Quinn Mills developed a “natural concern” about... View Details

Keywords: National Security and International Affairs; Government; Publishing Industries (except Internet); Information

Publications