Market Segmentation And Target Market Selection - Publications - Faculty & Research

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Research - Private Capital Project

transaction-level characteristics, we re-examine the reasons behind dollar... February 2023 Journal of Finance Disruption and Credit Markets By: Bo Becker and Victoria Ivashina... View Details

20 Oct 2023
News

Highlights from the Fall 2023 Alumni Board Meeting

returned to campus for the Board’s annual fall meeting, which featured two days of engaging updates and lively discussions about the School’s work and its future. The HBS Alumni Board, whose members are... View Details

March 2022
Supplement

Winning Business at Russell Reynolds (B)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

Citation

Purchase

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In... View Details

Keywords: by Jeffrey Bussgang

21 Jan 2022
Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

to 25 percent. The company also matches the gratuities; the total has been rising steadily since Trader Joe’s began stocking the product in its 200 California stores in 2021, and Nyamumbo expects it to grow significantly following the... View Details

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Faculty & Researchers - Managing the Future of Work

Gable, and J.B. Schramm. Building The On Demand Workforce , Report, Harvard Business School and BCG, November 2020. With Manjari Raman, James Palano, Allison Bailey, Nithya Vaduganathan, Elizabeth Kaufman,... View Details

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Your Social Entrepreneurship checklist | Social Enterprise | Harvard Business School

question over 8 weeks. (deadlines in Fall and Spring) Spring/Summer Planning for Second Year Select and register for MBA electives focused on social impact View Details

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5.1 Information Technology - MBA

the user as a member of the HBS community and the user’s activity online reflects not only on their own professionalism, but also on the reputation of the school. Communications with Large Groups To avoid email overload, email... View Details

Fast Answer

Bloomberg Research Portal

What information is available from the Bloomberg Research Portal? The Bloomberg Research Portal (BRC) is a gateway for accessing aggregated research from over 1,500 providers, including brokers, market research firms, View Details

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Global Opportunity Fellowship GO: AFRICA - Alumni

prototype, beta, growth, etc.). Describe your primary source of competitive advantage. Summarize plans include developing [x, y, and z] in [year or time frame]. The Market Define View Details

04 Dec 2019
Book

Creating the Experimentation Organization

User research suggested that the checkout process could be improved. Hypothesis: Displaying the checkout date when selecting the number of children improves the user experience (by adding clarity). Result: Treatment had a significant... View Details

Keywords: by Michael Blanding

22 Feb 2021
Book

Reaching Today's Omnichannel Customer Takes a New Sales Strategy

components: actionable customer selection criteria (because resources spent on accounts A and B are not available for accounts C, D, and so on); clarity about the buying... View Details

Keywords: by Kristen Senz

11 Aug 2003
Research & Ideas

Why Budgeting Kills Your Company

culprit is what he calls the fixed-performance contract. "The targets for sales, costs, and key ratios that are spelled out in the budget become an implicit contract," he says. A recent Hackett... View Details

Keywords: by Loren Gary

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Alternative Investments Course | HBS Online

Highlights How Is Private Equity Funded? Three Segments of PE Should BC Partners Exit? Show Hide Details Concepts Introduction to Private Equity Venture Capital Growth Equity Buyouts Private Equity Wrap-up Featured Exercises Calculate the... View Details

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

It’s simple: They create the most value, says Harvard Business School Professor Felix Oberholzer-Gee. In almost every segment of the economy, the very best companies lead their peers by wide margins. They take share by building on proven... View Details

Keywords: by Danielle Kost

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

Corporate Sustainability. Arla shared their commitments to a stronger planet and stronger people, grounded in a selection of eight priority UN Sustainability Goals. In pursuit of these commitments, Arla has... View Details

12 Aug 2019
Research & Ideas

How Scale Changes a Manager's Responsibilities

recommend approaching early-days hiring: First 20-30 employees. If you have inexperienced managers, review candidate resumes together with them and establish selection guidelines for what qualifies a... View Details

Keywords: by Julia Austin

21 Feb 2023
Research & Ideas

Are Your Employees Passing Up Incentives? Try Promoting the Programs More

notice and take action, according to the research, published September in Organizational Behavior and Human Decision Processes. The study could provide an incentive of its own for businesses looking to... View Details

Keywords: by Scott Van Voorhis

14 Sep 2023
Blog Post

MBAs Accelerate Their Social Enterprise Ventures

startup to tackle product accessibility for the disability community. Many products and websites today are inaccessible to people with disabilities despite over 30 years of the Americans Disabilities Act which prohibits disability... View Details

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Design Thinking Course | HBS Online

innovation Who Will Benefit Aspiring or Current Innovation Managers Entrepreneurs Product Managers, Developers, and Marketers Develop an innovation mindset and toolkit you can... View Details

Publications