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Publications

Publications

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  • All HBS Web  (4,818)
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    • News  (1,932)
    • Research  (2,137)
    • Events  (6)
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Show Results For

  • All HBS Web  (4,818)
    • People  (25)
    • News  (1,932)
    • Research  (2,137)
    • Events  (6)
    • Multimedia  (73)
  • Faculty Publications  (1,512)
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  • Profile

Jean Luo

summer internship to launch a beta, acquire early suppliers and customers, and conduct product experiments. But Jean finally decided to stop in favor of concentrating on her classes and classmates. “The next step would’ve been paid... View Details
Keywords: Financial Services; Tech
  • Web

Past Programs - Crossover Into Business

Past Programs Past Programs A pilot program, launched in the fall of 2017 in partnership with the National Basketball Association (NBA), involved ten active and recently active NBA players as well as twenty second-year MBA students and... View Details
  • 26 Aug 2024
  • Blog Post

HBS Lingo 101

RCs and ECs that offer the opportunity to think about career choices, gain practical skills, and explore topics you might otherwise never get to study. Startup Bootcamp, launched originally for RCs, is still one of the most popular SIPs.... View Details
  • 01 Jun 2023
  • News

Pet Project

than children—she started to think more seriously about the value proposition. Spies teamed up with Christine Busaba (MBA 2019) to launch Maev in March 2020 as a direct-to-consumer (DTC) raw dog food company. Business has tripled every... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 20 Dec 2022
  • Op-Ed

Employee Feedback: The Key to Retention During the Great Resignation

between advocacy and inquiry. The senior team advocates an organizational direction and then launches an inquiry into the organization’s strengths and its barriers to success. 3. Make sure the conversation is constructive. Keep the... View Details
Keywords: by Michael Beer
  • Web

Health Care - Faculty & Research

Faculty Research In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s... View Details
  • 26 May 2023
  • Blog Post

Bringing Space Tech Back to Earth

intern on the launch team at SpaceX, but that lacked the real-world benefits she wanted. She interned in the engineering project management program at Apple last summer, but that job lacked a real connection to space. “Apple was a really... View Details
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

When Apple launched its latest iPad, experts and nonexperts alike expected it to be dubbed "iPad 3," a natural follow-on to the second-generation iPad 2. Instead, the company called the new iPad just that: "the new... View Details
Keywords: by Carmen Nobel
  • Web

Jana Kierstead | About

intellectual property, academic pedagogy and faculty talent of the School as a premier provider of high quality online business education. Since its inception in January 2013, HBS Online has launched twelve products on two distinct... View Details
  • Web

Batten Hall | About

milestones, educational TV’s first star, chef Julia Child, launched her career. The upper two levels of Batten Hall include 10 curved, modular learning classrooms known as “hives,” developed for small-group exercises and team-based... View Details
  • 26 Jan 2024
  • Blog Post

HBS Alumna Fighting Cancer with a Novel Cell Therapy

Boston, Guardian Bio was accepted into the Y Combinator accelerator program and officially launched in June 2022. Zutshi’s desire to help fight cancer isn’t just a business choice – it’s personal as well. Her father died from cancer right... View Details
  • Web

Data - Institute For Strategy And Competitiveness

regional economic development initiatives. Visit the U.S. Cluster Mapping website Other Cluster Mapping Projects The Institute has worked with partner institutes in many countries around the world to develop cluster mapping projects based on the U.S. methodology.... View Details
  • 03 Mar 2015
  • First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
  • Web

Social Enterprise - Faculty & Research

Advancing School Nutrition By: Hise O. Gibson , F. Christopher Eaglin and Ai-Ling Jamila Malone April 2025 | Case | Faculty Research In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing... View Details
  • 01 Sep 2023
  • News

Wheel Change

A serial entrepreneur, Paris Wallace (MBA 2007/MPA 2008) is founder of Ovia Health and Good Start Genetics. But he started his first business—an online store selling bike parts and accessories—at age 16. With his launch this year of the National Cycling League (NCL),... View Details
Keywords: Julia Hanna; cycling; entrepreneurship; leadership; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • March 1995 (Revised March 2001)
  • Case

The Black & Decker Corporation (A): Power Tools Division

By: Robert J. Dolan
Presents Black & Decker's performance against a Japanese competitor and others in the power tools market. Black & Decker is anxious to regain its market share leadership in particular segments of the market. View Details
Keywords: Brands and Branding; Product Positioning; Marketing Strategy; Product Launch; Competition; Globalization; Construction Industry; Consumer Products Industry
Citation
Educators
Purchase
Related
Dolan, Robert J. "The Black & Decker Corporation (A): Power Tools Division." Harvard Business School Case 595-057, March 1995. (Revised March 2001.)
  • Web

Alumni - Business & Environment

academic credit. Student Summer Internships Consider hiring an MBA student as a summer intern. HBS can help to cover the costs. Make a Green Career Transition (login required) If you’re interested in launching a career transition into... View Details
  • March 2001 (Revised September 2005)
  • Case

Ritz-Carlton Hotel Company, The

By: Sandra J. Sucher and Stacy McManus
In just seven days, the Ritz-Carlton transforms newly hired employees into "Ladies and Gentlemen Serving Ladies and Gentlemen." The case details a new hotel launch, focusing on the unique blend of leadership, quality processes, and values of self-respect and dignity,... View Details
Keywords: Customer Satisfaction; Innovation and Invention; Leadership; Brands and Branding; Product Launch; Service Operations; Performance Improvement; Problems and Challenges; Quality; Status and Position; Culture; Value Creation; Accommodations Industry; Service Industry
Citation
Educators
Purchase
Related
Sucher, Sandra J., and Stacy McManus. "Ritz-Carlton Hotel Company, The." Harvard Business School Case 601-163, March 2001. (Revised September 2005.)
  • Web

Team - Case Method Project

which received the MacArthur Award for Creative and Effective Institutions. In 2013, David launched a case-based course on the history of American democracy for Harvard undergraduates and MBA students. The success of this course inspired... View Details
  • 10 Sep 2013
  • First Look

First Look: September 10

Marketing the Beauty Secrets of Japanese Geisha This case considers the creation and early growth of California-based TATCHA, a Japanese-themed luxury beauty brand. It explores how Vicky Tsai developed the concept, assembled financial and management resources, and... View Details
Keywords: Sean Silverthorne
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