Publications

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Register to Read

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

December 1996 (Revised July 1997)
Case

Studio Realty

By: Clayton M. Christensen and Bret J. Baird

Studio Realty created an "electronic open house" technology, by which home buyers sitting in a comfortable setting, could tour a home, viewing its rooms, its exterior, and surroundings, by clicking on digital images. Studio Realty attempted to sell or license its... View Details

Keywords: Technological Innovation; Internet and the Web; Sales; Demand and Consumers; Failure; Innovation and Management; Market Entry and Exit; Real Estate Industry

May 2002 (Revised May 2003)
Exercise

Endeca Negotiation, The: Steve Papa

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Students play the role of Steve Papa, the CEO and founder of a venture-backed enterprise software company. In the challenging financing climate of the fall of 2001, he knows that two different groups are about to submit term sheets for his company's C-round. He is... View Details

Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Web Services Industry; Web Services Industry

May 2002 (Revised May 2003)
Exercise

Endeca Negotiation, The: Hardy Smith

By: G. Felda Hardymon, Josh Lerner and Ann Leamon

Students play the role of Hardy Smith, one of the founding investors of a venture-backed enterprise software company. In the challenging financing climate of the fall of 2001, he is trying to decide what terms to offer the company as an insider-funded C-round. Presents... View Details

Keywords: Negotiation Process; Negotiation Offer; Management Teams; Venture Capital; Valuation; Software; Web Services Industry; Web Services Industry

October 2011 (Revised January 2012)
Case

LinkedIn Corporation

By: Francois Brochet and James Weber

The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the... View Details

Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry

May 2017 (Revised July 2017)
Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details

January 2001 (Revised April 2001)
Teaching Note

Lawyers & Leases TN

By: Richard G. Hamermesh and Michele Lutz

Teaching Note for (9-801-166). View Details

Keywords: Contracts; Negotiation; Entrepreneurship; Internet and the Web; Education; Education Industry

09 Mar 2010
First Look

First Look: March 9

International Conference on Financial Cryptography and Data Security (forthcoming) Abstract We describe a method for identifying "typosquatting," the intentional registration of misspellings of... View Details

Keywords: Martha Lagace

2001
Book

Cases in e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Service Delivery; Marketing

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Consulting Industry; Information Technology Industry

11 Oct 2006
Research & Ideas

U.S. Tops Business Competitiveness Index 2006

higher levels in the future," according to the report. Among the dozens of variables analyzed are production process sophistication, per capita View Details

Keywords: by Sean Silverthorne

Article

Does Your Company Need a Digital Readiness Checklist?

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Register to Read

September 1985 (Revised October 1989)
Case

CompuServe (A)

By: James L. Heskett

Keywords: Internet and the Web; Information Technology; Information Technology Industry; Communications Industry

Find at Harvard

Article

Cable TV vs. Cable Broadband

Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing

Read Now

November 30, 2010
Article

Seven Social Transformations Unleashed by Mobile Devices

Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing

Read Now

February 2001 (Revised March 2001)
Teaching Note

Building E-Businesses Instructor's Guide TN

By: Lynda M. Applegate

Keywords: Internet and the Web; Business Ventures

October 1999 (Revised July 2002)
Case

WingspanBank.com (A)

By: Sandra J. Sucher and Daniel Galvin

The case describes the new product development process for WingspanBank.com, an Internet-only financial services "infomediary" created by a team from Bank One's First USA division. The creation of the bank is described from concept development to prelaunch decision... View Details

Keywords: Business Startups; Decision Making; Information Management; Management Practices and Processes; Managerial Roles; Product Development; Performance Consistency; Competitive Advantage; Internet; Web Services Industry; Web Services Industry; United States