Publications

June 2011
Teaching Note

PatientsLikeMe: An Online Community of Patients (TN)

By: Sunil Gupta and Jason Riis

Teaching Note for 511093. View Details

Keywords: Internet and the Web; Social and Collaborative Networks; Health Disorders; Growth and Development; Product Launch; Web Services Industry

06 Apr 2010
First Look

First Look: April 6

such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves View Details

Keywords: Martha Lagace

autumn 2000
Article

eBay, Inc.

By: Stephen P. Bradley and Kelley Porter

Keywords: Internet and the Web; Auctions; Consumer Products Industry

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19 Jun 2012
First Look

First Look: June 19

alienating existing customers. The case follows Eileen Fisher's initial forays into social media as they chase a younger demographic and demonstrates the opportunities View Details

Keywords: Sean Silverthorne

08 Nov 2016
First Look

November 8, 2016

717-016 Generali: Paving the Way for CEE Expansion Generali was one of Italy’s largest companies and one of Europe’s largest insurers and had for decades been at View Details

Keywords: Sean Silverthorne

May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

11 Sep 2012
First Look

First Look: September 11

The Time for Hope," HBS No. 310-070. Purchase this case:http://hbr.org/search/313010-PDF-ENG CSN Stores William A. Sahlman and Neil TolaneyHarvard Business School Case 812-044 In March 2011, CSN Stores... View Details

Keywords: Sean Silverthorne

September 2011
Case

Driving Profitable Growth at US Auto Parts

USAP faces extraordinary opportunities to change the way that automobiles are serviced in the US by selling parts at fair prices though online channels. View Details

Keywords: Business Growth and Maturation; Corporate Entrepreneurship; Disruptive Innovation; Business Model; Internet and the Web; Business Strategy; Internet and the Web; Machinery and Machining; Cost Management; Auto Industry; Retail Industry; United States

07 Jun 2016
First Look

June 7, 2016

Automated Text Analysis By: Mankad, Shawn, Hyunjeong "Spring" Han, Joel Goh, and Srinagesh Gavirneni Abstract—Customer reviews submitted at Internet travel portals are an important yet... View Details

Keywords: Sean Silverthorne

21 Nov 2006
First Look

First Look: November 21, 2006

three- and five-year stock performance of these offerings. RLBOs appear to consistently outperform other IPOs and the stock market as a whole, with economically View Details

Keywords: Sean Silverthorne

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

January 2000
Case

greatEntertaining.com

By: Myra M. Hart and Nicole Tempest

GreatEntertaining.com is the result of years of planning, testing, and adapting the concept before committing to launch the business. Focus, value creation, and productive partnerships are key issues. View Details

Keywords: Business Startups; Strategic Planning; Partners and Partnerships; Adaptation; Value Creation; Web Services Industry

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02 Sep 2008
First Look

First Look: September 3, 2008

C2 is a delivery platform based on Web 2.0 technology that enables Cognizant to subdivide work into tasks that can be allocated wherever in the world the best resources within... View Details

Keywords: Sean Silverthorne

14 May 2013
First Look

First Look: May 14

http://www.people.hbs.edu/mrhodeskropf/GovernanceCEOTurnoverMS.pdf 2006 Journal of Law, Economics & Organization Contractual Incompleteness, Contingent Control Rights, and the Design of View Details

Keywords: Sean Silverthorne

October 2000 (Revised November 2001)
Case

Garage.com (A)

By: Dorothy A. Leonard and Elizabeth Kind

Silicon Valley's Garage.com matches venture capital and corporate angel investors with high-tech start-ups that are looking for early stage funding. As a Web-based service, Garage.com fields inquiries from entrepreneurs and investors around the world, and is eager to... View Details

Keywords: Business Startups; Corporate Strategy; Business Growth and Maturation; Venture Capital; Investment; Internet and the Web; Expansion; Operations; Corporate Entrepreneurship; Global Strategy; Technological Innovation; Brands and Branding; Information Technology Industry

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April 2021
Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman

In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details

Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States