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    Michael E. Porter

    Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

    Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
    • January 2019 (Revised February 2024)
    • Teaching Note

    Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

    By: Ayelet Israeli
    Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
    Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
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      Science Business: The Promise, the Reality, and the Future of Biotech

      Why has the biotechnology industry failed to perform up to expectations despite all its promise? In Science Business, Professor Gary Pisano answers this question by providing an incisive critique of the industry. Pisano not only... View Details

      • 20 Nov 2015
      • News

      Cowboy Doctors Are Rustling Up Healthcare Costs

      • January 2017
      • Case

      SoulCycle

      By: David Collis, Eric Van den Steen and Ashley Hartman
      Co-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer... View Details
      Keywords: SoulCycle; Flywheel; Spinning; Indoor Cycling; Boutique Fitness; Fitness; Health Clubs; Community Engagement; Strategy; Business Strategy; Corporate Strategy; Expansion; Competitive Advantage; Competitive Strategy; Segmentation; Health Industry; Health Industry
      Related
      • Profile

      Luc Sirois

      The health care industry needs so much improvement, it will take a whole movement to fix it. “The more leaders, the better,” says Luc Sirois (MBA 1997), who sees progress... View Details
      Keywords: Health Care; Health Care; Health Care
      • September 1974
      • Case

      Max-Able Medical Clinic (A)

      The issue concerns introduction of a new technology in health care delivery. The case requires the student to analyze the process for delivering health care via a new technology, the multiphasic testing facility. Analysis of patient flow, capacity, choice of tests, and... View Details
      Keywords: Service Delivery; Technology Adoption; Health Care and Treatment; Service Industry; Service Industry
      Related
      • February 2018 (Revised April 2018)
      • Case

      Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

      By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
      This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive... View Details
      Keywords: State-owned Enterprise (SOE); Traditional Chinese Medicine; Yunnan; Yunnan Baiyao; Consumer Health; Enterprise Transformation; Transformation; Health; Business History; State Ownership; Private Ownership; Business Strategy; Commercialization; Competition; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China
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        Crystal Guo

        Crystal Guo is a doctoral student in the Health Policy Management PhD program at Harvard. Prior to pursuing her PhD, Crystal received her B.A. in English and Economics from the University of California, Berkeley in 2019 and completed her Health Policy and Management,... View Details
        Keywords: health care
        • January 2018 (Revised March 2018)
        • Supplement

        Wenzhou Kangning Hospital: Changing Mental Healthcare in China (B)

        By: William C. Kirby, Wei Zhang, Yuanzhuo Wang and Nancy Hua Dai
        This case updates Wenzhou Kangning Hospital Co, Ltd.'s activities since its IPO in late 2015, focusing on its strategy and growth since the IPO and challenges for the future. View Details
        Keywords: Healthcare; Mental Health; Entrepreneurship; China; Growth Strategy; Health Care and Treatment; Growth and Development Strategy; China
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        • March 2017
        • Case

        PharmAccess and the M-TIBA Platform: Leveraging Digital Technology in the Developing World

        By: Kevin Schulman, Sashidaran Moodley and Anant Vasudevan
        PharmAccess is an Amsterdam-based NGO working to support the development of the private health care market in Africa. This work is critical as over 50% of care is delivered through the private sector, but well-intentioned efforts to address global health through the... View Details
        Keywords: Finance; Entrepreneurship; Health Care and Treatment; Online Technology; Health Industry; Africa; Kenya
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        • September 2022
        • Article

        Find and Replace: R&D Investment Following the Erosion of Existing Products

        By: Joshua L. Krieger, Xuelin Li and Richard T. Thakor
        How do innovative firms react when existing products experience negative shocks? We explore this question with detailed project-level data from drug development firms. Using FDA Public Health Advisories as idiosyncratic negative shocks to approved drugs, we first... View Details
        Keywords: R＆D Investments; Drug Development; Product Shocks; M＆A; Biopharmaceutical Industry; FDA; System Shocks; Research and Development; Investment; Decision Making; Pharmaceutical Industry
        Related
        • November 2015 (Revised December 2016)
        • Case

        Omada Health: Riding the Clinical and Regulatory Waves

        By: Robert F. Higgins and Lisa Zhou
        Keywords: Healthcare Industry; Healthcare Innovation; Healthcare IT; Wellness; Health Care and Treatment; Innovation and Invention; Health Industry
        Related
        • May 2015 (Revised May 2017)
        • Case

        Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

        By: John A. Quelch and Margaret L. Rodriguez
        In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
        Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
        Related
        • Article

        Managing Healthcare Costs and Value

        By: Robert S. Kaplan, Michael E. Porter and Mark L. Frigo
        Rising health care costs are a major global challenge. A number of factors contribute to this trend, including aging populations and medical technology. But an underlying and misunderstood source of health care’s escalating costs has been the inability of health care... View Details
        Keywords: Health Care and Treatment; Cost; Cost Management; Cost Accounting; Health Industry
        Related
        • 30 Sep 2013
        • News

        What you may not be hearing about the ACA

        • Article

        Time-Driven Activity-Based Costing: A Driver for Provider Engagement in Costing Activities and Redesign Initiatives

        By: Robert S. Kaplan, Nancy McLaughlin, Michael A. Burke, Nisheeta P. Setlur, Douglas R. Niedzwiecki, Alan L. Kaplan, Christopher Saigal, Aman Mahajan and Neil A. Martin
        Object. To date, health care providers have devoted significant efforts to improve performance regarding patient safety and quality of care. To address the lagging involvement of health care providers in the cost component of the value equation, UCLA Health... View Details
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        • November 2014
        • Teaching Note

        Marketing Marijuana in Colorado

        By: John A. Quelch
        The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case... View Details
        Keywords: Marketing Innovations; Retail Government Services; Public Health; Agribusiness; Customers; Goods and Commodities; Government and Politics; Health; Marketing; Society; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America
        Related
        • Article

        Medicine's Continuous Improvement Imperative

        By: Robert S. Huckman and Ananth Raman
        Maintaining quality and spurring innovation have long been central objectives of the US health care system. Like other health care professionals, physicians are challenged to minimize the likelihood of errors that could harm patients while simultaneously making efforts... View Details
        Keywords: Medicine; Continuous Improvement; Toyota Production System; Alcoa; Health Care and Treatment; Performance Improvement; Health Industry
        Related
        • 01 Oct 2018
        • Blog Post

        Josh Latson and his Fellowship: “It’s like a pie eating contest.”

        One night during his first-year at HBS, Josh Latson (MBA 2015) shadowed an emergency room physician through his rounds in a busy urban hospital. Josh was there as a member of the school’s Health Care Club,... View Details
        Keywords: Health Care