Publications

2014
Tool

Girls Arise! Working Together for a Better Future: Negotiation Curriculum

By: Kathleen McGinn, Corinne Low and Nava Ashraf

This negotiation curriculum provides a reference guide to train Zambian girls to adopt the communication skills needed to negotiate health and education decisions with power figures in their lives. View Details

Keywords: Negotiation; Communication; Competency and Skills; Gender; Age; Training

Read Now

20 Dec 2018
News

GSK, Pfizer and GE shift away from diversification in latest round of health-care deals

28 Mar 2018
News

Hospital Budget Systems Are Holding Back Innovation

October 1996 (Revised January 1997)
Case

Mt. Auburn Hospital

By: F. Warren McFarlan and Jaan Elias

In December of 1993, two of Boston's largest and best known hospitals, Massachusetts General and Brigham and Women's, announced that they were setting aside their historic rivalry to form an alliance and build a regional health network. The announcement set off a wave... View Details

Keywords: Health Care and Treatment; Negotiation Offer; Alliances; Networks; Social Enterprise; Horizontal Integration; Health Industry; Boston

May 2015 (Revised May 2017)
Case

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch and Margaret L. Rodriguez

In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details

Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States

01 Dec 2011
News

Health-care changes signal much-needed shift

28 Jan 2021
News

Lessons from the U.S.’s Rocky Vaccine Rollout

Gabe Weinreb

I am a second-year PhD student in the Health Policy and Management program at Harvard Business School where my advisor is Dr. Rob Huckman. I live in Brookline with my fiance Natalie and our two cats, Joe and Huey. Before grad school I was a research assistant in the... View Details

12 Sep 2013
Video

From the classroom to a company

15 Oct 2020
News

Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger

June 2024
Article

Enhancing Value and Well-Being: The Basket of Motivators Framework for Aligning Neurology Clinical Practices with Performance Outcomes

By: Peter N. Hadar, Susanna Gallani and Lidia Moura

Physician burnout, which is prevalent in neurology, has accelerated in recent years. While multifactorial, a major contributing factor to burnout is a payment model that rewards volume over quality, leaving physicians overburdened and unfulfilled. The aim of this... View Details

Keywords: Compensation and Benefits; Personal Development and Career; Well-being; Motivation and Incentives

Find at Harvard

Register to Read

October 1997 (Revised April 2002)
Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States

July 2000 (Revised May 2001)
Case

WebMD (A)

Discusses the emerging role of the Internet in the health care industry and describes the strategy of WebMD in this new "ehealth" space. Issues include technology strategy, industry transformation, competition in turbulent environments, and strategic alliances. View Details

Keywords: Internet and the Web; Alliances; Competitive Advantage; Industry Structures; Health Care and Treatment; Health Industry

23 Feb 2011
News

Clayton Christensen: The Survivor

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry