Publications

May 2002 (Revised October 2005)
Case

Marketing Antidepressants: Prozac and Paxil

By: Youngme E. Moon and Kerry Herman

Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details

Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States

24 Mar 2007
News

Capital Currents

29 Aug 2011
News

Google gets a wake-up call on questionable ads

29 Oct 2020
News

Governor Baker is wrong about ranked-choice voting

01 Nov 2020
News

The Risks You Can’t Foresee

25 Oct 2017
News

The Motivations Behind Giving

30 Jan 2019
Working Paper Summaries

Understanding Different Approaches to Benefit-Based Taxation

Keywords: by Robert Scherf and Matthew C. Weinzierl

06 Dec 2017
Working Paper Summaries

Trials and Terminations: Learning from Competitors' R&D Failures

Keywords: by Joshua Lev Krieger

February 1976 (Revised November 1983)
Case

EG&G, Inc. (B)

By: Michael E. Porter

Raises the dilemmas of making strategic decisions within an organizational construct. The divestment of a division of the company raises not only strategic issues but organizational and interpersonal ones as well. The decision is framed through the strategic planning... View Details

Keywords: Business Divisions; Decisions; Business or Company Management; Organizations; Strategic Planning; Strategy; Service Industry

July 2017 (Revised September 2017)
Case

GM's Capital Allocation Framework

By: C. Fritz Foley, F. Katelynn Boland and Michael Lemm

In March of 2015, General Motors announced the details of a newly established capital allocation framework. This framework provided a target for return on invested capital, guidelines for capital structure choices, and policies related to payouts. Senior managers face... View Details

Keywords: Performance Metrics; Capital Budgeting; Capital Structure; Performance Evaluation; Measurement and Metrics; Auto Industry; Transportation Industry; United States

01 Apr 2020
Blog Post

How Scott Linzmeyer Crafted a Business He Loves at Reveler Beverage

If you ask Scott Linzmeyer (MBA 2012) about how he founded Reveler Beverage, he will take you back to 2008 when he kick started his career in corporate finance at General Electric. While that seems like a far cry from a craft beer and... View Details

Web

Hiring Organizations

More Capital Friedom Partners Frontier Capital Management G Gagosian GALLO Gather Health Gauge Capital GCM Grosvenor GE Vernova Gemspring Capital Genentech General Atlantic General Catalyst View Details

Research Summary

The "New" Corporate Communications

By: Stephen A. Greyser

Stephen A. Greyser continues to explore the issues and problems organizations face as they attempt to communicate effectively with a variety of constituencies. Greyser's work and the course to which it contributes are structured around the business-media-publics... View Details

April 1992 (Revised February 1996)
Case

CFM International, Inc.

In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost... View Details

Keywords: Risk and Uncertainty; Partners and Partnerships; Investment; Globalized Markets and Industries; Manufacturing Industry; Air Transportation Industry

April 2006 (Revised November 2021)
Case

Endesa Chile: Raising the Ralco Dam (A)

By: Kathleen L. McGinn, Paula J. Laschober and Dina Pradel

Endesa Chile, the largest electricity generation company in Chile, is building a major power plant on the Biobio River in Southern Chile. A historic conflict involving the indigenous people of the Biobio River, the Chilean government, and international conservation... View Details

Keywords: Buildings and Facilities; Energy Generation; Government and Politics; Negotiation; Business and Community Relations; Natural Environment; Conflict and Resolution; Social Issues; Corporate Social Responsibility and Impact; Environmental Sustainability; Energy Industry; Chile

Web

Tuition & Financial Support - Doctoral

Admissions & Financial Support Tuition & Financial Support Universal Financial Support All admitted students receive a fellowship that covers tuition, health insurance, and fees, as well as a generous living stipend. The 2024-2025 stipend... View Details

28 Feb 2021
Working Paper Summaries

Connecting Expected Stock Returns to Accounting Valuation Multiples: A Primer

Keywords: by Akash Chattopadhyay, Matthew R. Lyle, and Charles C.Y. Wang

July 2025
Case

Greenwood Online: A Fin-Tech Service for Culture and Community (B)

By: James Riley and Bernal Cortés

This B case follows Greenwood’s development after launch, including its decision to partner with a White-owned bank for backend support and its rapid growth despite that controversial choice. It traces the company’s scaling efforts, major fundraising rounds,... View Details

Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States