Publications

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

August 2022 (Revised November 2024)
Case

Sweet Teez Bakery: Projecting the Dough’s Rise

By: Emily R. McComb, Mel Martin and Amy Klopfenstein

In 2021, the HBS Impact Investment Fund student team met with entrepreneur Teresa Maynard, who had applied for a $25,000 impact investment loan. The students thought the former Harvard Data Scientist’s bakery business, Sweet Teez Bakery, showed promise. Maynard had... View Details

Keywords: Impact Investment; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Financial Reporting; Small Business; Food and Beverage Industry; United States; Massachusetts

January 2001 (Revised August 2003)
Case

Student Educational Loan Fund, Inc. (Abridged)

By: Peter Tufano

Rick Melnick oversees the Student Educational Loan Fund (SELF), which provides loans to Harvard Business School students. SELF is changing the terms of student loans from variable-rate with semiannual payments to fixed-rate loans with equal monthly payments. Melnick... View Details

Keywords: Risk Management; Financing and Loans; Business Education; Interest Rates; Education Industry; Boston

September 1985 (Revised January 1986)
Case

Peter Wendell

By: William A. Sahlman

Contains a description of a decision confronting an employee of IBM in late 1981. Should he leave IBM to become head of a new venture capital fund which will specialize in technology investments? The case is designed to expose students to the nature of the opportunity... View Details

Keywords: Personal Development and Career; Jobs and Positions; Opportunities; Valuation; Decision Choices and Conditions; Resignation and Termination; Venture Capital; Financial Services Industry; Computer Industry

24 Nov 2022
News

The term family office is confusing; it needs a new name, says Harvard academic

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

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October 2021 (Revised May 2023)
Case

Project Maji: Pricing Water in Sub-Saharan Africa

By: Elie Ofek, Marco Bertini, Dilyana Karadzhova Botha and Esel Çekin

In July 2021, Sunil Lalvani, founder and CEO of Project Maji, a non-profit social enterprise headquartered in Dubai that had already provided sustainable, clean water solutions to 80,000 people living in rural communities across Ghana and Kenya, was facing an important... View Details

Keywords: Water; Pricing; Nonprofit Organizations; Projects; Price; Decision Making; Social Enterprise; Growth and Development Strategy; Equity; Green Technology; Social and Collaborative Networks; Africa; Dubai

June 2024
Case

Tremblant Capital: Launching an Active ETF

By: Robin Greenwood, Luis M. Viceira and Robert Ialenti

The case highlights deliberations led by Brett Barakett, CEO and chief investment officer of Tremblant Capital, just months prior to launching an actively managed ETF, Tremblant Global (TOGA). However, his team continued to have reservations around the launch. On the... View Details

Keywords: Asset Management; Investment Funds; Product Launch; Risk and Uncertainty; Financial Services Industry

November 2012 (Revised September 2013)
Case

Barclays Bank, 2008

By: Lucy White, Steve Burn-Murdoch and Jerome Lenhardt

In the midst of the financial crisis, Barclays (the world's 4th largest bank by assets) is forced by UK regulators to raise more capital. Should it take up the UK government's offer to invest, or take funding from investors from the Middle East? Students may price the... View Details

Keywords: Government And Business; Option Contract; Corporate Finance; Bank Capital; Bank Regulation; Finance; Banking Industry; Europe; North and Central America

13 Jul 2020
News

Roles Foundations Play in Shaping Impact Investing

20 Jun 2017
News

Bank Relationships and Index Rules

August 2018
Case

Israel — An Energy Leviathan?

By: Richard H.K. Vietor

In the last decade, Noble Energy and the Delek Group have discovered almost 40 trillion cubic feet of natural gas offshore of Israel. For Israel, this has been an extraordinary turnaround, from energy dependence on Arab producers to energy independence and exporter.... View Details

Keywords: Natural Gas; Energy; Energy Sources; Opportunities; Problems and Challenges; Energy Industry; Israel

July–August 2014
Article

Obamacare Rules Pose Challenges for S Corp Owners

By: Josh Baron, Steve Salley and Judith L. Walsh

The article offers information financial impacts of tax by the U.S. Affordable Care Act (ACA) applied in January 2013 on family business shareholders and owners of S Corp. It discusses suggestions in tax planning to equalize tax burden including establishing family... View Details

Keywords: Ownership Type; Family Ownership; Compensation and Benefits; Taxation; Government Legislation

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Research Summary

Service Excellence by Design

By: Frances X. Frei

This research addresses how to design sustainable service models that deliver ongoing value to both customers and the firm. In particular, the research reveals three principles of effective service management (see View Details

October 2014 (Revised June 2016)
Case

Barclays Bank, 2008

By: Lucy White, Steve Burn-Murdoch and Jerome Lenhardt

In the midst of the financial crisis, Barclays (the world's 4th largest bank by assets) is forced by UK regulators to raise more capital. Should it take up the UK government's offer to invest, or take funding from investors from the Middle East? Students may price the... View Details

Keywords: Government And Business; Option Contract; Corporate Finance; Bank Capital; Bank Regulation; Finance; Banking Industry; Europe; North and Central America

May 2014
Supplement

Barclays Bank, 2008 - courseware

By: Lucy White

In the midst of the financial crisis, Barclays (the world's 4th largest bank by assets) is forced by UK regulators to raise more capital. Should it take up the UK government's offer to invest, or take funding from investors from the Middle East? Students may price the... View Details

Keywords: Government And Business; Option Contract; Corporate Finance; Bank Capital; Bank Regulation; Finance; Banking Industry; Europe; North and Central America