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  • June 1989 (Revised January 1992)
  • Teaching Note

RJR Nabisco, Teaching Note

By: Richard S. Ruback
Teaching Note for (9-289-056). View Details
Keywords: Food and Beverage Industry; Food and Beverage Industry
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Ruback, Richard S. "RJR Nabisco, Teaching Note." Harvard Business School Teaching Note 289-057, June 1989. (Revised January 1992.)
  • June 2015
  • Teaching Note

Coffee Wars in India

By: David B. Yoffie
Keywords: Competition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India
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Yoffie, David B. "Coffee Wars in India." Harvard Business School Teaching Note 715-469, June 2015.
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These... View Details
Keywords: by Sean Silverthorne; Retail
  • April 1986
  • Supplement

Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video

By: Richard G. Hamermesh
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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Hamermesh, Richard G. "Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video." Harvard Business School Video Supplement 886-523, April 1986.
  • November 1988 (Revised February 1989)
  • Case

Dry Creek Vineyard

By: Ray A. Goldberg
Keywords: Food and Beverage Industry; Food and Beverage Industry
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Goldberg, Ray A. "Dry Creek Vineyard." Harvard Business School Case 589-072, November 1988. (Revised February 1989.)
  • 30 Jan 2006
  • HBS Case

The Case of the Mystery Writer’s Brand

marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand View Details
Keywords: by Staff; Sports; Publishing; Auto
  • April 2000 (Revised March 2004)
  • Teaching Note

Coca-Cola Company, The (A) TN

By: David F. Hawkins
Teaching Note for (9-100-001). View Details
Keywords: Consumer Products Industry; Consumer Products Industry
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Hawkins, David F. "Coca-Cola Company, The (A) TN." Harvard Business School Teaching Note 100-077, April 2000. (Revised March 2004.)
  • November 1984 (Revised April 1987)
  • Background Note

Note on Restructuring Meat Packers in the 1980s

By: William E. Fruhan Jr.
Keywords: Food and Beverage Industry; Food and Beverage Industry
Citation
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Fruhan, William E., Jr. "Note on Restructuring Meat Packers in the 1980s." Harvard Business School Background Note 285-004, November 1984. (Revised April 1987.)
  • 20 Mar 2020
  • Research & Ideas

How Small Businesses Can Survive the Coronavirus Outbreak

worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily... View Details
Keywords: by Danielle Kost; Food & Beverage; Food & Beverage
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

accounts—a tactic that consumers have already used at many online retailers. And industry norms let consumers find ways around almost any rule intended to block multiple purchases. For example, even when... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 09 Jan 2019
  • Research & Ideas

The UK Needs a Bold Strategy Around Competition to Survive Brexit

developing a post-Brexit strategy, including a green paper on industrial strategy published last year, Porter believes a far bolder approach is needed. First and foremost, the UK must define a new value... View Details
Keywords: by Michael Blanding
  • 10 Jul 2017
  • Op-Ed

Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos

Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
Keywords: by Benjamin G. Edelman; Food & Beverage; Food & Beverage; Food & Beverage; Food & Beverage
  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

that casks of whiskey and farm animals were "branded"—or seared—with some kind of mark to identify ownership, she pointed out, the word didn't take on its current commercial connotation until the 18th century View Details
Keywords: by James E. Aisner
  • 26 Mar 2012
  • Research & Ideas

What Neuroscience Tells Us About Consumer Desire

brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 29 May 2001
  • Research & Ideas

Genomics: Can We Start Making Money Now?

re-engineer their drug development processes. Another wild card is how the US Food and Drug Administration, which holds regulatory approval over new drugs, will change its approval procedures. Theoretically,... View Details
Keywords: by Sean Silverthorne
  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

afford to pass on any opportunity, no matter how small. They see business much like a game of PacMan—you can bag big fish only by learning to swallow small ones. The best entrepreneurs also recognize that trying out a business model on a small scale helps them find out... View Details
Keywords: by Walter Kuemmerle
  • 15 Jul 2002
  • Research & Ideas

Going Green Makes Good Business Sense

food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 View Details
Keywords: by Martha Lagace
  • 21 Feb 2005
  • Research & Ideas

The VC Quandary: Too Much Money

It might be hard for the ordinary business owner or consumer to imagine having "too much" money. But that's exactly where the venture capital industry finds itself: with too much money available for the number of emerging... View Details
Keywords: by Julie Jette; Financial Services
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