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Show Results For
- All HBS Web
(2,397)
- People (5)
- News (305)
- Research (1,815)
- Multimedia (8)
- Faculty Publications (1,498)
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- June 1989 (Revised January 1992)
- Teaching Note
RJR Nabisco, Teaching Note
Teaching Note for (9-289-056). View Details
- June 2015
- Teaching Note
Coffee Wars in India
By: David B. Yoffie
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
other place where you are seeing malls thrive is at the high end. The luxury malls, what the industry calls A-class malls, are doing very, very well. It's the B- and C-class malls that are in trouble. These... View Details
- April 1986
- Supplement
Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video
Presents Deborah Denenberg, general manager, answering questions about her successful turnaround of an ailing dinner theatre. View Details
Keywords: Managerial Roles; Restructuring; Business Ventures; Arts; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Hamermesh, Richard G. "Lyric Dinner Theatre: Deborah Denenberg, General Manager, Video." Harvard Business School Video Supplement 886-523, April 1986.
- November 1988 (Revised February 1989)
- Case
Dry Creek Vineyard
By: Ray A. Goldberg
Goldberg, Ray A. "Dry Creek Vineyard." Harvard Business School Case 589-072, November 1988. (Revised February 1989.)
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
marketing his work, sometimes investing his own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Whatever the genre (he has also... View Details
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
own money in outlets such as television commercials and billboards that are more frequently used for fast food than books. Patterson represents a supplier who builds a persistent demand View Details
- April 2000 (Revised March 2004)
- Teaching Note
Coca-Cola Company, The (A) TN
By: David F. Hawkins
Teaching Note for (9-100-001). View Details
- November 1984 (Revised April 1987)
- Background Note
Note on Restructuring Meat Packers in the 1980s
Fruhan, William E., Jr. "Note on Restructuring Meat Packers in the 1980s." Harvard Business School Background Note 285-004, November 1984. (Revised April 1987.)
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
worse than the financial crisis,” says Mills, who led the United States Small Business Administration from 2009 to 2013. “Many small businesses will not survive more than a month.” Small businesses have been scaling down and temporarily... View Details
- 10 Jan 2011
- Research & Ideas
Is Groupon Good for Retailers?
accounts—a tactic that consumers have already used at many online retailers. And industry norms let consumers find ways around almost any rule intended to block multiple purchases. For example, even when... View Details
- 09 Jan 2019
- Research & Ideas
The UK Needs a Bold Strategy Around Competition to Survive Brexit
developing a post-Brexit strategy, including a green paper on industrial strategy published last year, Porter believes a far bolder approach is needed. First and foremost, the UK must define a new value... View Details
Keywords: by Michael Blanding
- 10 Jul 2017
- Op-Ed
Op-Ed: It’s a Bad Idea to Ban Customers From Recording Videos
Consumers delight in using smartphones to record their experiences and surroundings, but for businesses, such devices present tricky challenges. Suppose a customer encounters a hair in her food, a spill in an aisle, or a rude clerk.... View Details
- 24 Jul 2000
- Research & Ideas
Global Brands: Connecting With Consumers Across Boundaries
that casks of whiskey and farm animals were "branded"—or seared—with some kind of mark to identify ownership, she pointed out, the word didn't take on its current commercial connotation until the 18th century View Details
Keywords: by James E. Aisner
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
brain data to play a key role in future research on consumer choice. (In a recent HBS industry background note on neuromarketing, she discusses the techniques that have helped researchers decode secrets such as why people love... View Details
- 29 May 2001
- Research & Ideas
Genomics: Can We Start Making Money Now?
re-engineer their drug development processes. Another wild card is how the US Food and Drug Administration, which holds regulatory approval over new drugs, will change its approval procedures. Theoretically,... View Details
Keywords: by Sean Silverthorne
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- 17 Jun 2002
- Research & Ideas
A Litmus Test for Entrepreneurs
afford to pass on any opportunity, no matter how small. They see business much like a game of PacMan—you can bag big fish only by learning to swallow small ones. The best entrepreneurs also recognize that trying out a business model on a small scale helps them find out... View Details
Keywords: by Walter Kuemmerle
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
food they consumed to the jobs they took. Environmental quality does behave like a luxury good.— Forest L. Reinhardt All that has changed, partly due to alarming disasters such as the Exxon Valdez oil spill in 1989 View Details
Keywords: by Martha Lagace
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
It might be hard for the ordinary business owner or consumer to imagine having "too much" money. But that's exactly where the venture capital industry finds itself: with too much money available for the number of emerging... View Details