Digital Strategy - Publications - Faculty & Research

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Entrepreneurship Outside the Valley - Course Catalog

highlight why promoting entrepreneurship globally has become an important policy agenda. From the perspective of entrepreneurs and investors, however, little research has been devoted to providing insights into how to successfully navigate these markets. While the... View Details

10 Jun 2002
Research & Ideas

Disruption: The Art of Framing

on digital photography would inevitably distract the mainstream managers. Fund in stages. Establishing a freestanding venture is a good first step, but it's no guarantee that the people in charge will manage the business as an independent... View Details

Keywords: by Clark Gilbert & Joseph L. Bower

04 Jul 2016
Research & Ideas

Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment

Digital Initiative and the HBX Live virtual classroom, the o-Lab aims to help businesses solve their problems by changing the way their company is organized, and to make that change by introducing a more theoretical and experimental... View Details

Keywords: by Carmen Nobel

06 May 2008
First Look

First Look: May 6, 2008

business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details

Keywords: Martha Lagace

Profile

Marla Malcolm Beck

wasn’t a plan, I was just always asked to be a leader. I was never the best athlete or the best at anything. But I have always been a very quick learner and I was so reliable and I always knew where to go. I could see the vision and the View Details

Web

Wartime Innovation - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

Therefore, the advertising-based business model has had only limited success on social networking sites. If the purpose of advertising is to influence consumers' purchases, our research shows that there is another way to influence their behavior. Imagine that Sony... View Details

Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

calls the "less glamorous layer" that supports those big brand names, such as digital advertising agencies, ad networks, ad exchanges, customer analytics firms, listening platforms, and other firms both large and small, many of... View Details

Keywords: by Dina Gerdeman; Publishing

01 Jun 2024
News

Decoding the Promise and Perils of Generative AI

ChatGPT burst into the public consciousness on November 30, 2022. Within two months, the generative artificial intelligence (GenAI) software, which leverages a large language model (LLM) to produce human-like, text-based conversations, had reached an estimated 100... View Details

Keywords: April White

01 Mar 2018
News

March 2018 Alumni and Faculty Books

loves. The Disruptors' Feast: How to Avoid Being Devoured in Today's Rapidly Changing Global Economy by Frits van Paasschen (MBA 1988) (The Disruptors' Feast) Virtually everything about the way people live and do business is changing faster than ever before. View Details

Web

Souvenirs & Novelties - The Art of American Advertising

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

Citation

Find at Harvard

01 Sep 2016
News

Case Study: Alumni Advice for a Health Care Startup

workers), who work as virtual health care assistants, handling everything from long-term care arrangements to transportation. Wellthy’s digital platform is designed as a consumer- friendly project management tool, and allows for... View Details

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

case. Purchase this case:https://hbsp.harvard.edu/product/419032-PDF-ENG Harvard Business School Case 519-014 Garanti Payment Systems: Digital Transformation Strategy (A) Işıl Akdemir Evlioğlu, executive... View Details

Keywords: Dina Gerdeman

15 Dec 2015
News

The Year in Ideas 2015

innovate to be more immersive. I’ll be keeping a close eye on how Instagram’s and Snapchat’s advertising models evolve. “Finally, 2016 will be the year that social commerce takes off. I only hope my wallet can withstand the usage!” -Laura Lee (MBA 2003), president of... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

13 Jan 2015
First Look

First Look: January 13

understanding of these implications is essential for future policy analysis, particularly for issues relating to fostering innovation. Publisher's link: http://www.people.hbs.edu/wkerr/Kerr_Kerr_Lincoln_WP14_IPEFirms.pdf January 2015 IESE Insight From TV to Web:... View Details

Keywords: Sean Silverthorne

17 Jul 2023
Blog Post

From the Panelists: Toward a Decarbonized Future: Who Pays? Who Profits?

learned during the conference. Scott Jacobs, CEO of Generate Capital, a leading sustainable infrastructure platform, offered several surprisingly upbeat messages. Jacobs wrote: “Solving the Net Zero challenge is a physical problem, not a View Details

October 2023 (Revised January 2024)
Case

SEK: Reimagining Spanish Higher Education at Universidad Camilo José Cela (UCJC)

By: John J-H Kim, Mary C. Sauer and Emilie Billaud

In 2023, Nieves Segovia, President of the SEK Education Group in Spain, contemplates the future of her family's for-profit education company, which includes K-12 schools and the newly established UCJC university. Renowned for its innovation in education, SEK faces... View Details