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  • 2023
  • Working Paper

The Customer Journey as a Source of Information

By: Nicolas Padilla, Eva Ascarza and Oded Netzer
In the face of heightened data privacy concerns and diminishing third-party data access, firms are placing increased emphasis on first-party data (1PD) for marketing decisions. However, in environments with infrequent purchases, reliance on past purchases 1PD... View Details
Keywords: Customer Journey; Privacy; Consumer Behavior; Analytics and Data Science; AI and Machine Learning; Customer Focus and Relationships
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  • 06 Mar 2006
  • Research & Ideas

Winners and Losers at the Olympics

cable channels were aimed at ardent fans who wanted live, beginning-to-end, daytime coverage, from cross-country ski races to early rounds of the hockey tournament. And then there were the real fanatic fans View Details
Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

    Who Lives in the C-Suite? Organizational Structure and the Division of Labor in Top Management

    Top management structures in large US firms have changed significantly since the mid-1980s. While the size of the executive team—the group of managers reporting directly to the CEO—doubled during this period, this growth was driven primarily by an... View Details

    • 28 Feb 2013
    • Working Paper Summaries

    Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

    Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
    • July–August 2021
    • Article

    Surfacing the Submerged State: Operational Transparency Increases Trust in and Engagement with Government

    By: Ryan W. Buell, Ethan Porter and Michael I. Norton
    Problem definition: As trust in government reaches historic lows, frustration with government performance approaches record highs. Academic/practical relevance: We propose that in co-productive settings like government services, peoples’ trust and... View Details
    Keywords: Government Services; Behavioral Operations; Operational Transparency; Government Administration; Service Operations; Programs; Perception; Attitudes; Behavior; Trust
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    • 13 Dec 2021
    • News

    The Unlikely Upside of Mergers: More Diverse Management Teams

    • 2013
    • Working Paper

    Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

    By: Clarence Lee, E. Ofek and Thomas Steenburgh
    In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
    Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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    • November 2021 (Revised December 2021)
    • Supplement

    PittaRosso (B): Human and Machine Learning

    By: Ayelet Israeli
    This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
    Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
    Related
    • October 2000 (Revised April 2003)
    • Background Note

    Project Finance Research, Data, and Information Sources

    By: Benjamin C. Esty and Fuaad Qureshi
    Documents the major sources of project finance research and data. It is to be a reference guide for MBA students writing for the elective curriculum course, Large-scale Investment, and for others interested in the field of project finance. View Details
    Keywords: Analytics and Data Science; Project Finance; Research; Investment
    Related
    • 2011
    • Working Paper

    Big BRICs, Weak Foundations: The Beginning of Public Elementary Education in Brazil, Russia, India, and China

    By: Latika Chaudhary, Aldo Musacchio, Steven Nafziger and Se Yan
    Our paper provides a comparative perspective on the development of public primary education in four of the largest developing economies circa 1910: Brazil, Russia, India and China (BRIC). These four countries encompassed more than 50 percent of the world's population... View Details
    Keywords: Developing Countries and Economies; Economic Growth; Early Childhood Education; Government and Politics; Wealth and Poverty; China; India; Russia; Brazil
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    • Web

    News - Institute For Strategy And Competitiveness

    HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications News In The News Here you will find a curated collection of the media coverage of the work of the Institute in value-based health care.... View Details
    • August 1983
    • Background Note

    Balance of Payments: Accounting and Presentation

    By: David B. Yoffie
    Provides an overview of balance of payments accounting and analytical presentation of balance of payments data. Includes sample transactions to illustrate the application of the basic accounting principles and definitions of the standard balances. View Details
    Keywords: Accounting; Analytics and Data Science; Management; Standards; Mathematical Methods
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    • 11 Apr 2023
    • Research & Ideas

    Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

    estate company—they have a lot of buildings,” says MarcAntonio Awada, head of research and data science at the Digital, Data, and Design Institute at Harvard (D^3). For an... View Details
    Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
    • November 2020
    • Case

    Axis My India

    By: Ananth Raman, Ann Winslow and Kairavi Dey
    Pradeep Gupta founded Axis My India (AMI) as a printing and publishing company in 1998. In 2013, AMI expanded into consumer research and election forecasting. Although a relatively unknown entity, AMI predicted several election results accurately. Gupta describes AMI’s... View Details
    Keywords: Market Research; Operations; Management; Infrastructure; Logistics; Service Operations; Political Elections; Forecasting and Prediction; Asia; India
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    • Web

    U.S. Cluster Mapping Project - Institute For Strategy And Competitiveness

    of U.S. competitiveness are regional, and clusters are a central part of this framework. To fuel this region-based effort, the U.S. Cluster Mapping website offers statistical and visual View Details
    • Web

    Events & Presentations - Institute For Strategy And Competitiveness

    HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Events & Presentations Events & Presentations The Institute for Strategy and Competitiveness frequently... View Details
    • Forthcoming
    • Article

    You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance

    By: Astrid Marinoni and Maria P. Roche
    This paper examines the impact of the expansion of the US Postal Service in the late 19th century on firm creation and performance. Utilizing newly digitized archival data on historic business establishments, post office locations, and road networks in California,... View Details
    Keywords: Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Entrepreneurship; Public Administration Industry; California
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    • Web

    Stata Temporary Files and Stata Tmp - Research Computing Services

    possible; others not. Another unsure guarantee. Our additional solution is to redirect where Stata stores its temporary files. The shell environment variable STATATMP , which must be set before Stata launches, can be View Details
    • Research Summary

    The Evolution of Corporate Structure, Internal Governance, and Leadership

    My research documents the evolution of the internal governance of senior management in large US firms over a 20-year period and explores, via multiple methods, the causes and consequences of these changes. My findings suggest that... View Details

    • 11 Jul 2017
    • First Look

    First Look at New Ideas and Research, July 11

    Settings with Technology Choice and Foreign Production Cost Advantage By: Drake, David F. Abstract—Emissions regulation is a policy mechanism intended to address the threat of climate change. However, the... View Details
    Keywords: Sean Silverthorne