Publications

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

that he was the father of Lisa Brennan-Jobs, although the mixture of cruelty and kindness with which he treated her would have driven a less innately well-grounded person crazy. Pixar was a screaming... View Details

Keywords: by Dina Gerdeman

08 Dec 2022
HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

to its Russian employees and civilian customers of baby food and nutritional formula if it withdrew. "You don’t want to support war, but at the same time you don’t know if you... View Details

Keywords: by Michael Blanding; Consumer Products

Web

Cluster Studies - Institute For Strategy And Competitiveness

developed, leading to the current benchmark cluster definitions (Delgado, Porter, Stern, 2016). Cluster mapping data was made available by ISC both through its website and location-specific analysis and... View Details

2001
Article

The Economic Contribution of Information Technology: Towards Comparative and User Studies

By: Timothy F. Bresnahan and Shane Greenstein

By what process does technical change in information technology (IT) increase economic welfare? How does this process result in increases in welfare at different rates in different countries and regions? This paper considers existing literature on measuring the... View Details

Keywords: Economic Growth; Welfare; Information Technology; Measurement and Metrics

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16 Apr 2015
News

Why e-commerce giants must reinvent, and why the human touch is still vital

20 Jan 2022
Op-Ed

3 Steps to Help Companies Rebuild Trust During the Pandemic

We’re approaching year three of the COVID-19 pandemic, with no clear end in sight. During this time, companies have had to make difficult decisions about whether employees should work from home, wear masks in the office, and get... View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

Web

The New CEO Workshop - Institute For Strategy And Competitiveness

executive officers and CEO designates of major corporations to focus on strategy, setting an agenda, and facing the challenges of leadership. The sessions are extremely interactive, tailored for each new... View Details

August 2008 (Revised September 2009)
Case

Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS

By: Tarun Khanna, Sonali R. Bloom and David E. Bloom

This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus especially on its efforts in several emerging... View Details

Keywords: For-Profit Firms; Developing Countries and Economies; Multinational Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Corporate Strategy; Health Industry; Africa

Article

Consumer Price Sensitivity and Price Thresholds

By: Sangman Han, Sunil Gupta and Donald R. Lehmann

Keywords: Customers; Price

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06 Jan 2017
News

Mental Illness and the Workplace

got great support from HBS in helping to return. They had heard that an HBS student had been checked into McLean and then, I reached out to the key person in the student services. So part of it was a lot of... View Details

10 Oct 2012
Research & Ideas

Taking Advantage of Life’s (Few and Far Between) Inflection Points

opportunities they often are: catalysts for changing their lives; moments when a person can modify the trajectory he or she is on and redirect it in a more desirable direction," he continued. "Whether it's a... View Details

Keywords: Re: Howard H. Stevenson

Research Summary

Technology and Knowledge Transfer in the Evolution of China’s Machine Industry

This work-in-progress provides a historical perspective on the role of foreign companies as providers of machinery equipment and facilitators of technology transfer in China from the last decade of the 19^th century to the early 1950s. The project focuses on... View Details

March 1999 (Revised January 2000)
Background Note

Interactive Technologies and Relationship Marketing Strategies

By: Youngme E. Moon

Outlines the role of interactive technologies in the development of relationship marketing strategies. View Details

Keywords: Marketing Strategy; Customer Relationship Management; Technology

2017
Working Paper

Cellophane, the New Visuality, and the Creation of Self-Service Food Retailing

By: Ai Hisano

This working paper examines how innovations in transparent packaging, specifically cellophane in the mid-twentieth century United States, helped retailers create full self-service merchandising systems, including selling perishable food. While self-service stores began... View Details

Keywords: Food; Product Marketing; Business History; Food and Beverage Industry; United States

SSRN

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April 2017 (Revised March 2024)
Case

Making Target the Target: Boycotts and Corporate Political Activity

By: Nien-hê Hsieh and Victor Wu

Through the challenges facing Target, the case examines ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying to political activism. In 2016, Target CEO Brian Cornell must... View Details

February 2019 (Revised June 2019)
Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana

The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details

Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil

2021
Working Paper

CRM and AI in Time of Crisis

By: Michelle Y. Lu and Navid Mojir

A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details

Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning

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2017
Working Paper

The 4 Minds of the Customer: A Framework for Understanding and Applying the Science of Decision Making

By: Ryan Hamilton and Uma R. Karmarkar

Scientists have spent decades creating powerful and detailed descriptions of how people make decisions. Unfortunately, many of these theories make contradictory predictions and are difficult to understand and implement. We introduce the 4 Minds framework as a practical... View Details

Keywords: Consumer Choice; Market Research; Decision Making Process; Decision; Marketing Research; Consumer Behavior; Decision Choices and Conditions; Marketing; Decision Making; Segmentation; Research