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Show Results For
- All HBS Web
(3,589)
- People (15)
- News (947)
- Research (2,090)
- Events (7)
- Multimedia (65)
- Faculty Publications (1,482)
- September 2009
- Article
Virtue out of Necessity? Compliance, Commitment and the Improvement of Labor Conditions in Global Supply Chains
By: Akshay Mangla, Richard Locke and Matthew Amengual
Private, voluntary compliance programs, promoted by global corporations and nongovernmental organizations alike, have produced only modest and uneven improvements in working conditions and labor rights in most global supply chains. Through a detailed study of a major... View Details
Mangla, Akshay, Richard Locke, and Matthew Amengual. "Virtue out of Necessity? Compliance, Commitment and the Improvement of Labor Conditions in Global Supply Chains." Politics & Society 37, no. 3 (September 2009): 319–351.
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive brand... View Details
Keywords: by Susan Young
- Web
Systems Integration - Institute For Strategy And Competitiveness
some degree of autonomy yet gain the power of affiliation with a major high volume provider bringing expertise and brand recognition. The key in this type of affiliation is outcome measurement across the system as the ultimate measure of... View Details
- January 2025
- Case
Duolingo: On a "Streak"
By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo
In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details
Rayport, Jeffrey F., Nicole Tempest Keller, and Nicole Luo. Duolingo: On a "Streak". Harvard Business School Case 825-097, January 2025.
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
Q: Do firms compete on their programs? A: Except for niche firms, few companies brag about the conditions under which their products are made. Interestingly, many of the brands that were once targets of activists are now leaders in this... View Details
Keywords: by Martha Lagace
- Web
HBS Alumni Conference: Accelerating Climate Solutions - Alumni
Passenger Cars and Minivans brand management, and Chrysler brand advertising. She also enjoyed a 10-year management career with IBM. As an entrepreneur, she served as president, COO, and cofounder of Nia... View Details
- July 2012
- Case
Droga5: Launching Jay-Z's Decoded
By: Anita Elberse and Kwame Owusu-Kesse
In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details
Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Advertising Industry; Entertainment and Recreation Industry
Elberse, Anita, and Kwame Owusu-Kesse. "Droga5: Launching Jay-Z's Decoded." Harvard Business School Case 513-032, July 2012.
- Web
Marketing Awards & Honors - Faculty & Research
Best Doctoral Dissertation Proposal Competition (Marketing Section). Shunyuan Zhang : Nominated with Magie Cheng for the 2021 Workshop on Information Systems and Economics (WISE) Best Student Paper Award for “Reputation Burning: Analyzing the Impact of View Details
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
and continue to build on your learning.” Just as important, the response had to be relevant to that customer. If a consumer searched for “sneakers,” the site should not only provide a list of sneaker-like shoes, but at the top of the list should be the particular View Details
- Web
Online Business Essential Courses | HBS Online
than other online programs by learners* Yes No The preferred brand among prospective online learners* Yes No Reimagined the case study method through a proprietary platform featuring courses created by renowned faculty Yes No... View Details
- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
- 01 Mar 2024
- News
Case Study: Testing the Waters
says, and boost brand awareness and its existing distribution channels. But not having a portfolio of innovative products in the pipeline feels risky to Picasso. She sees two other good options for innovation: 1. Focus on the same... View Details
- 07 Nov 2022
- News
Victoria’s Secret Buys Alumni-Founded Adore Me
everything that they do.” In a press release announcing the sale, Hermand Waiche noted that, “We have significantly grown our business over the past decade, and are excited to bring our technology, purchase experiences, inclusive assortment, View Details
- April 2004 (Revised September 2004)
- Case
IKEA Invades America
By: Youngme E. Moon
In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in... View Details
Keywords: Growth and Development Strategy; Brands and Branding; Product Positioning; Goals and Objectives; Competitive Advantage; Globalized Firms and Management; Retail Industry; United States
Moon, Youngme E. "IKEA Invades America." Harvard Business School Case 504-094, April 2004. (Revised September 2004.)
- 17 Jul 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of management of certain nontraditional government activities.... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
- Web
Winners & Runners-Up | New Venture Competition
embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the Middle East.... View Details
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
substitutes. Describe why your product/service is unique/superior (Ex. We will have a competitive advantage because of our [speed to market, established brand name, low cost producer status). Define any new companies you anticipate may... View Details
- 2020
- Working Paper
Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments
By: Abhishek Nagaraj, Mathijs de Vaan, Saqib Mumtaz and Sameer Srivastava
As conveners that bring various stakeholders into the same physical space, firms can powerfully influence the course of pandemics such as COVID-19. Even when operating under government orders and health guidelines, firms have considerable discretion to keep their... View Details
Keywords: COVID-19; Peer Influence; Closure Decisions; Health Pandemics; Business Ventures; Decisions; Business and Community Relations
Nagaraj, Abhishek, Mathijs de Vaan, Saqib Mumtaz, and Sameer Srivastava. "Social Influence in the COVID-19 Pandemic: Community Establishments’ Closure Decisions Follow Those of Nearby Chain Establishments." Working Paper, December 2020.