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Show Results For
- All HBS Web
(3,178)
- People (6)
- News (661)
- Research (2,071)
- Events (3)
- Multimedia (11)
- Faculty Publications (1,110)
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- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
expenditures. Advertisers can get the most bang for the buck if they post their videos on YouTube and then motivate consumers to disseminate the ads for them, via email or social media. Getting an ad to go viral is among the cost-saving... View Details
- 22 Oct 2012
- Research & Ideas
Not Your Father’s State-Run Capitalism
In addition, businesses in which the government is a majority shareholder may be more suitable for countries that recognize a "double bottom line" where compelling social interests—such as energy security, economic development, or job... View Details
Keywords: by Michael Blanding
- 13 Dec 2004
- Research & Ideas
Sharing News That Might Be Bad
of directors recently gave the department mixed reviews: some directors are dubious about the unit's long-term prospects and are open to acquisition offers; others, however, continue to believe in the unit's promise and want to give it a couple more years to produce... View Details
Keywords: by Paul Michelman
- 05 Mar 2013
- First Look
First Look: March 5
http://sloanreview.mit.edu/the-magazine/2013-winter/54215/how-to-identify-the-best-customers-for-your-business/ Prolonged Thought: Proposing Type 3 Processing Authors:Dijksterhuis, Ap, Madelijn Strick, Maarten W. Bos, and Loran F. Nordgren Publication:Dual Process... View Details
Keywords: Sean Silverthorne
- September 2021
- Case
Worldreader: Helping Readers Build a Better World
By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
Bertini, Marco, Elie Ofek, and Julia Kelley. "Worldreader: Helping Readers Build a Better World." Harvard Business School Case 522-003, September 2021.
- 03 May 2004
- Research & Ideas
Business History around the World
myself, perceive of business history as playing a central role in enhancing our understanding of key issues in contemporary management and business administration. The book provides a position statement of where we are now, which we hope... View Details
Keywords: by Cynthia Churchwell
- March 2005 (Revised March 2006)
- Case
Sealed Air Taiwan (A) (Abridged)
By: Lynn S. Paine
The general manager for U.S.-based Sealed Air Corp.'s Taiwan subsidiary must decide how to improve productivity and achieve profitability. In addition to considering a new approach to compensation, he is wondering how to bridge the gap between Sealed Air's corporate... View Details
Keywords: Organizational Culture; Organizational Change and Adaptation; Cross-Cultural and Cross-Border Issues; Relationships; Service Operations; Motivation and Incentives; Management Skills; Compensation and Benefits; Taiwan; United States
Paine, Lynn S. "Sealed Air Taiwan (A) (Abridged)." Harvard Business School Case 305-094, March 2005. (Revised March 2006.)
- 12 Oct 2011
- First Look
First Look: October 12
ESG dimensions should be mandated by regulation, and if yes, what form such regulation should take. The underlying debate, of course, relates to the broader issue of the role of the business organization within civil society and whether... View Details
Keywords: Sean Silverthorne
- March 2015
- Teaching Note
CVS Health: Promoting Drug Adherence
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
John, Leslie, John Quelch, and Robert Huckman. "CVS Health: Promoting Drug Adherence." Harvard Business School Teaching Note 515-086, March 2015. (Email mking@hbs.edu for a courtesy copy.)
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://www.hbs.edu/research/pdf/06-007.pdf Sweatshop Labor Is Wrong Unless the Jeans Are Cute: Motivated Moral Disengagement Authors:Neeru Paharia and Rohit Deshpandé Abstract While many consumers say they care about issues such as... View Details
Keywords: Martha Lagace
- November 2017 (Revised September 2020)
- Supplement
Miami's Tech Future (C): Reaching Another Miami
The effects of Miami’s startup scene have not reached many “left-behind” lower-income Black communities, which are disproportionately affected by problems such as segregation and racial discrimination, lack of transportation access, crime, education quality, government... View Details
Keywords: Technology; Change; Transformation; Progress; Scaling; Startup; Community Engagement; Community Impact; Community Relations; Future; Income Inequality; Business; Change Management; Business Startups; Information Technology; Diversity; Race; Equality and Inequality; Social Issues; Business and Community Relations; Miami; Florida
Kanter, Rosabeth Moss. "Miami's Tech Future (C): Reaching Another Miami." Harvard Business School Supplement 318-035, November 2017. (Revised September 2020.)
- 02 Feb 2010
- First Look
First Look: Feb. 2
requirements or social norms, but because we are altruistic; we care intrinsically about the welfare of others. In this paper, we illustrate for these types of decisions how confusion may arise because the distinction between our personal... View Details
Keywords: Martha Lagace
- 07 Apr 2003
- Research & Ideas
How the U.S. Army Develops Leaders
you and your coauthors of "Making Sense of Officership: Developing a Professional Identity for 21st Century Officers," a chapter in The Future of the Army Profession, decide to study professional identity as a part of leadership development? Why is this a... View Details
Keywords: by Martha Lagace
- 02 Jul 2001
- What Do You Think?
Built to Last or Bought to Sell?
preclude considering the option of knocking down and starting all over again if that's what is best for the business ... (but) Kaplan & Foster [authors of the book] seem to be recommending destruction for its own sake." Readers also took View Details
Keywords: by James Heskett
- 30 Jan 2006
- Research & Ideas
Looking Behind Bad Decisions
the same amount, than to receive a higher amount when others would receive even more. Is this a product of hyper-competitiveness in society? A: The competitiveness of society plays some role. However, the bigger issue is that we often use... View Details
Keywords: by Manda Salls
- 05 Sep 2007
- First Look
First Look: September 5, 2007
the Affective Sciences, edited by D. Sander and K. R. Scherer. Oxford University Press, in press No abstract available. The Malleability of Environmentalism Authors:Kimberly A. Wade-Benzoni, Min Li, Leigh L. Thompson, and Max Bazerman Periodical:Analyses of View Details
Keywords: Martha Lagace
- April 2022
- Teaching Note
Gender Equality in Business: 100 Years of Progress?
By: Boris Groysberg and Colleen Ammerman
Teaching Note for HBS Case No. 422-066, "Gender Equality in Business: 100 Years of Progress?" The case traces the history of women in management from the early 20th to early 21st century through analysis of Harvard Business Review's coverage of women and gender. The... View Details
- 25 Nov 2014
- First Look
First Look: November 25
the nature of technological discovery. Download working paper: http://www.hbs.edu/faculty/Publication%20Files/15-038_54e189cf-0289-4cfc-b0da-e29552016f3b.pdf Seesaws and Social Security Benefits Indexing By: Weinzierl, Matthew... View Details
Keywords: Carmen Nobel
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
Social Psychology Bulletin The Amount and Source of Millionaires' Wealth (Moderately) Predicts Their Happiness By: Donnelly, Grant Edward, Tianyi Zheng, Emily Haisley, and Michael I. Norton Abstract—Two samples of more than 4,000... View Details
Keywords: Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
so that you can read it cover to cover or slice and dice it like a playlist. You can read it backwards. You can just read about Wall Street or consumption or the end of the social contract. You can make the book yours as you choose.... View Details