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- 08 May 2007
- First Look
First Look: May 8, 2007
Economic Review 97, no. 1 (March 2007): 242-259 Abstract We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the... View Details
Keywords: Martha Lagace
- 08 Dec 2015
- First Look
December 8, 2015
that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision... View Details
Keywords: Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
the scientists themselves. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52220 January 2017 American Economic Review Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers By: Cavallo,... View Details
Keywords: Sean Silverthorne
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
provided more opportunities for catch-up from the Rest. Firms from emerging markets had the opportunity to access the global networks that replaced large integrated firms. There were also new ways to access knowledge and capital,... View Details
Keywords: Sean Silverthorne
- 19 Oct 2015
- Research & Ideas
Business Research that Makes for Smarter Public Policy
to fill little gaps in the literature, and I continue to think that was excellent advice.” Just as researchers in the life sciences often target their work to tackle the most dangerous diseases, so argues Moss, social scientists can make... View Details
Keywords: by Michael Blanding
- 12 Jan 2010
- First Look
First Look: Jan. 12
terms of strategic negotiation, social entrepreneurship, sustainable tourism, and economic development. Download the paper: http://www.hbs.edu/research/pdf/10-049.pdf Endowments, Fiscal Federalism, and the Cost of Capital for States:... View Details
Keywords: Martha Lagace
- 17 Jan 2012
- First Look
First Look: January 17
http://journals.aomonline.org/InPress/main.asp?action=preview&art_id=1065&p_id=2&p_short=AMLE Honest Rationales for Dishonest Behavior Authors:F. Gino and S. Ayal Publication:In The Social Psychology of Morality: Exploring the... View Details
Keywords: Sean Silverthorne
- 08 Feb 2011
- First Look
First Look: Feb. 8
significantly enriched. We then discuss several applications related to online and brick-and-mortar intermediaries. American Exceptionalism?: A Comparative Analysis of the Origins and Trajectory of U.S. Business Education Development... View Details
Keywords: Sean Silverthorne