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Show Results For
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All HBS Web
(2,469)
- People (2)
- News (539)
- Research (1,676)
- Events (3)
- Multimedia (9)
- Faculty Publications (924)
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a...
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- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called...
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- 01 Sep 2020
- News
Action Plan: Finding Fluency
don’t think we’re ever going to go back to the world of 16-week planning cycles.” How to: Find New Customers Look nearby. “Think about adjacent categories for your company,” Dunaway advises. Duolingo has launched Duolingo ABC to teach...
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- 01 Dec 2005
- News
Buy the Book
publishing industry today ships books to stores and waits for customers to purchase them. James Patterson represents the age of brands, in which a supplier builds a persistent demand and designs production to perpetuate that brand’s most...
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- 01 Sep 2016
- News
Clay Christensen on Competing Against Luck
outlines—the “theory of jobs to be done”—and how that concept might play out in the auto industry. —Dan Morrell Your theory essentially reframes how managers think about their products or services—as a sort of job that the customer is...
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- 20 Aug 2001
- Research & Ideas
Making an Ally of Uncle Sam
services flow from the company to customers. Money flows in the reverse direction, from customers to the company and from the company to suppliers. Along the horizontal dimension are the company's...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers with information about new products and services, thereby accelerating their adoption. All these benefits are routinely overlooked as the 17 million Americans engaged in marketing, selling, and customer View Details
- 01 Jun 2003
- News
Student Conferences, at a Glance
Manufacturing, IBM; Sanjay Kumar, chairman & CEO, Computer Associates International, Inc.; Alfred S. Chuang, founder, chairman, & CEO, BEA Systems “Web services are underhyped at this point. Customers are...
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- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
The "sharing economy" is a burgeoning business model in which people offer their personal belongings and personal services to others, usually through online marketplaces that facilitate the transactions. It seems absolutely egalitarian at...
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- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
the head, and whose leadership style springs from their fundamental character and values. George discusses his new book True North, co-written with Peter Sims. Delivering the Digital Goods: iTunes vs. Peer-to-Peer Apple's iTunes music download View Details
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by Sean Silverthorne
Jodi Gernon
I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their...
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- 01 Jun 2011
- News
The Best-Laid Plans
210 is Jess Bloomgarden (MBA 2012), with classmates Alex Stratoudakis and Emma Taylor. In fifteen minutes they present their plan for AfterSteps, a Web-based end-of-life planning service that offers advice and secure storage for legal,...
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- 15 Aug 2016
- Blog Post
Prepare for Your Interview with Research
the most recent products or services launched by the company? ABI/Proquest and Nexis are two article databases with powerful search interfaces that allow you to dig deeply into a company’s activities and events. Key Players in the...
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Lisa Lewin
Assembly expanded globally and successfully transitioned to a digital model. She has also held senior executive roles at two of the world’s largest learning companies, Pearson and McGraw-Hill, driving digital innovation and transformation globally. Lisa is a board...
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- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
they have an obligation to work proactively to further the company’s mission. Alaska Airlines, likewise, has become one of the most successful and well-regarded airlines by giving its frontline workers much more control over customer...
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- 01 Jun 2017
- News
Case Study: Something New
sold for $5,000 in a boutique might cost as little as $200 in labor and supplies. By working directly with the factories, Anomalie can produce a custom gown for about $1,200. In the first two months that it was open for business, Anomalie...
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April White
- 13 May 2019
- Research & Ideas
The Unexpected Way Whistleblowers Reduce Government Fraud
contracts.” In fixed-price contracts, the supplier provides a product or service to the government at a fixed price. In cost-plus contracts, the supplier bills the government based on reported production costs and profit margin, making it...
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- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
already-low cost of digital communications declines toward zero, the Web's radical interactivity presents new challenges to marketers, who must now learn how to build and sustain intimate customer relationships on a far larger scale than...
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by Peter K. Jacobs
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the...
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- 12 Jul 2019
- News
The Birth of a Silicon Valley Blockbuster
those are on the free service and some are our pro and business, which is more of our small-business offering, and then we have all these large organizations also using us. Because we have such a breadth of types of View Details