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Show Results For
- All HBS Web
(4,411)
- People (24)
- News (1,292)
- Research (1,834)
- Events (9)
- Multimedia (33)
- Faculty Publications (328)
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- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details
- 16 Oct 2007
- First Look
First Look: October 16, 2007
Working PapersShamed and Able: How Firms Respond to Information Disclosure Authors:Aaron K. Chatterji and Michael W. Toffel. Abstract We apply institutional theory to explain how firms respond to information disclosure. Considering the... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What follows is an HBS View Details
Keywords: by Manda Salls
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
Fraud," is published in the December 2006 Journal of Accounting Research. Miller, whose favorite non-academic business reading includes the Wall Street Journal, the Financial Times, and the investor relations magazine IR, recently talked with HBS View Details
- 09 Nov 2010
- First Look
First Look: November 9, 2010
excel in small firms, where they can set a goal and then empower others to work toward it. Navy and Air Force officers, who operate expensive, complex systems, such as submarines and aircraft carriers, are trained to follow processes to... View Details
Keywords: Sean Silverthorne
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
growth, while different across regions, are non-linear and asymmetric. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53596 Global Portfolio Diversification for Long-Horizon Investors By: Viceira, Luis M., and... View Details
Keywords: Dina Gerdeman
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How do you know it's working?"... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer Research Paper: The... View Details
- 29 May 2014
- Research & Ideas
Research Symposium 2014
research going on at Harvard Business School. Held each May on the HBS campus, the event provides the opportunity for a few faculty to share recent work with an audience of doctoral students, HBS staff... View Details
- 08 Jan 2014
- What Do You Think?
Do Productivity Increases Contribute to Social Inequality?
while creating new jobs more or less commensurate with the skills of the displaced workers. But things have changed since the technology is now able to think as well as perform tasks It is not easy to convert today's manual laborers to thinking workers. And technology... View Details
Keywords: by James Heskett
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
best outsourcing arrangements are partnerships. Suppliers should not be regarded as mere contractors, since contractors do not always perceive a long-term stake in the project's success. The value created should be seen as shared value.... View Details
Keywords: by Poping Lin
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according to the Interbrand consultancy,... View Details
Keywords: by Sean Silverthorne
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
claim a fair share of that value—enough to justify building the system in the first place? One possibility is to seek government funding. That's not a bad idea—so much transit is government-funded—but it's a tough requirement for an... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
giant; Natura, a leader in Brazil's cosmetics arena; and China's Haier, which sells appliances in one of the world's most demanding markets. What these companies and others like them share is a distinct approach to innovation: they... View Details
- 12 Sep 2005
- Research & Ideas
The Broadband Explosion: Thinking About a Truly Interactive World
called "The Computer as a Communication Device." These guys imagined human capabilities moving to a new level when real-time interactivity was realized. They expected an acceleration of our abilities to innovate and work... View Details
- 03 Jan 2019
- Research & Ideas
Everyone Knows Innovation is Essential to Business Success—Except Board Directors
Spencer Stuart, directed by Julie Hembrock Daum; and independent researcher and management consultant Deborah Bell. The team worked for over a year before that to identify board members from more than 60 countries, in industries including... View Details
Keywords: by Michael Blanding
- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
where top execs tested whether the current business model was robust enough for the challenges lying ahead. While LEGO has sold toys in Asia for three decades, there is serious potential to improve market share and maybe even outgrow... View Details
- 09 Aug 2011
- First Look
First Look: August 9
right questions—and work through the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game. Read the paper:... View Details
Keywords: Sean Silverthorne
- 05 Feb 2013
- First Look
First Look: Feb. 5
PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the... View Details
Keywords: Sean Silverthorne
- 19 Sep 2011
- Research & Ideas
Doomsday Coming for Catastrophic Risk Insurers?
level of risk sharing in many instances is very incomplete, very poor." Froot examines where insurance companies purchase protection asking, "Do they buy reinsurance contracts for small losses, for in-between losses, for big... View Details