Targeting - Publications - Faculty & Research

12 Nov 2015

Canada Prospective Student Webinar

This webinar will include a presentation from MBA Admissions and the Career & Professional Development Office targeted to Canadian prospective students. The webinar will conclude with a conversation with current students from Canada. The... View Details

02 Jul 2018
Blog Post

Pursuing A Passion in Health Care

assessing the opportunity for a new medical diagnostic tool that targets a previously unaddressed customer segment. My job involves reaching out to our different country teams across the globe to evaluate the opportunity in their market,... View Details

Keywords: Health Care

Profile

Doha Tantawy

launched her own business, "Easy Pan," which she describes as "aspiring to be the Blue Apron of the Middle East." After a year, when she realized she couldn't reach the growth targets she had hoped for, she shut the... View Details

Keywords: Retail/Hospitality; Consulting

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

company fires customers who are especially "high maintenance" because they are unusually high users of the time of its support center personnel. This both preserves a low-cost base for its targeted customer base and, by the way,... View Details

Keywords: by Sean Silverthorne

Max Palevsky

Palevsky was a pioneer in the burgeoning computer electronics industry. His firm was one of the first companies to create a line of compatible and modular computers using components sourced from a variety of suppliers. Scientific Data Systems experienced dramatic... View Details

Keywords: Computers & Electronics

26 Jun 2025
Blog Post

Partner with a Student Club

about their industries and roles while engaging directly with highly motivated students. By collaborating with clubs, you not only educate students about your company and career opportunities but also deepen your campus presence and develop View Details

07 Nov 2017
First Look

New Research and Ideas: November 7, 2017

for its commitment to improving health care outcomes and lowering costs by reducing treatment variation, made the surprising decision to invest significant resources in an innovative precision medicine unit, which would provide life-extending, genetically View Details

Keywords: Carmen Nobel

12 May 2009
First Look

First Look: May 12, 2009

developed the relevant capabilities, but the formation of a new set of core activities is still inhibited. Taking a micro-perspective, the paper argues that there are situations where direct top-down interventions are necessary. Termed as "deep dives", they... View Details

Keywords: Martha Lagace

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

use of the strategic text sequence prompted the AI assistant to choose the targeted products for recommendation even though they didn’t always meet the consumer’s stated criteria. For example, one of the machines was repeatedly included... View Details

Keywords: by Ben Rand; Technology

03 Apr 2007
First Look

First Look: April 3, 2007

target shareholders but are costly to target fund directors. Such mergers are more likely when funds underperform and their boards have a larger percentage of independent trustees, suggesting that... View Details

Keywords: Martha Lagace

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

target of success in their new book Just Enough: Tools for Creating Success in Your Work and Life (Wiley, 2004). After conducting hundreds of interviews with high achievers, they developed a framework for thinking about integrating four... View Details

Keywords: by Laura Nash & Howard Stevenson

John D. Hertz

Hertz founded the Yellow Cab Company in 1915 as a way to provide transportation services at a modest price. At the time, livery services were targeted only to the upper echelons of society, and Hertz believed that there was a vast... View Details

Keywords: Automotive & Aerospace

Career Coach

Guntas Singh

including behavioral and technical interview preparation, creating a target firms list, and effective networking plans. As an international student in the U.S., he is happy to share his thoughts on immigration concerns and geographical... View Details

Donald V. Fites

During his tenure as CEO, Fites grew Caterpillar, the world’s #1 producer of earth-moving machinery, from a $10 billion company to a $20 billion plus company. Fites successfully implemented a $1.8 billion modernization program to cut costs and raise profits. Fites’... View Details

Keywords: Construction & Real Estate

30 Apr 2001
Research & Ideas

Why Evolutionary Software Development Works

industry experts to rate the comparative quality of each product relative to other products that targeted similar customer needs at the time the act was launched. Product quality was defined as a combination of reliability, technical... View Details

Keywords: by Alan MacCormack; Technology

Profile

Arjun Goyal

molecular signatures to develop precisely targeted treatments specific to appropriate patient populations. Through the Entrepreneurship Club, Arjun was introduced to Louis Levy, HBS MBA 2014, who has assumed responsibilities for... View Details

Fast Answer

FIELD Global Immersion Resources: Argentina

New"">Useful for: targeted news search on specific industries, companies, or countries View Details

01 Apr 1997
News

Management Update Launched

(see announcement below), may soon become an indispensable tool that they will reach for every month. "Our target audience is anybody who wants to be a better manager, who wants to keep up with important ideas, and who would like a... View Details

Keywords: Judith A. Ross

01 Dec 2016
News

The Future of Books

much a reader-centric company. Will bookstores survive in this changing industry? MA: Yes. Our goal is to maintain the most diversified marketplace possible and to strengthen the physical bookstore channel of distribution. Now, you can walk into a supermarket or a... View Details

Keywords: April White; Publishing Industries (except Internet); Information

21 Aug 2018
Blog Post

How to Think About Networking

the bullseye. In the second, place target organizations – or people – in the bullseye. Beginning with yourself in the bullseye position, the first circle represents the people who are 'closest' to you but can't help get you the position.... View Details

Publications