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  • All HBS Web  (7,470)
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  • 2007
  • Book

Global Competitiveness Report 2007-2008

By: Augusto Lopez-Claros, Michael Porter, Xavier Sala-i-Martin and Klaus Schwab
The World Economic Forum continues its tradition of excellence with the 29th edition of the annual Global Competitiveness Report featuring the latest indicators from the Executive Opinion Survey. The Report assesses over 130 developed and... View Details
Keywords: Globalized Economies and Regions; Strength and Weakness; Competition
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Lopez-Claros, Augusto, Michael Porter, Xavier Sala-i-Martin, and Klaus Schwab. Global Competitiveness Report 2007-2008. World Economic Forum, 2007.
  • March 1990 (Revised November 1999)
  • Case

MCI Communications: Planning for the 1990s

By: Robert L. Simons and Hilary Weston
Concentrates on the evolution of MCI's strategy-setting process following a period of dramatic growth. Opportunistic strategies during MCI's early years have given top managers a dislike of formal strategic planning and a strongly-held belief in top down strategy... View Details
Keywords: Globalization; Growth and Development; Planning; Strategic Planning; Growth Management; Business or Company Management; Competition; Alignment; Communications Industry
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Simons, Robert L., and Hilary Weston. "MCI Communications: Planning for the 1990s." Harvard Business School Case 190-136, March 1990. (Revised November 1999.)
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

e-commerce decision- making process should develop metrics appropriate to the strategy and objectives of the e-commerce initiative, the company, and its stakeholders. During the measure selection process, it... View Details
Keywords: by Marc J. Epstein

    Ananth Raman

    Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

    Keywords: apparel; retailing; software
    • Program

    Strategy: Building and Sustaining Competitive Advantage

    developing and implementing competitive strategy for a company or business unit, such as: Chief executive officer, chief operating officer, divisional president, and vice president Chief financial officer,... View Details
    • May 1975 (Revised May 1982)
    • Case

    Southwest Airlines (C)

    Southwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two... View Details
    Keywords: Marketing Strategy; Air Transportation; Air Transportation Industry; United States
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    Lovelock, Christopher H. "Southwest Airlines (C)." Harvard Business School Case 575-118, May 1975. (Revised May 1982.)
    • January 2001
    • Case

    Abgenix and the XenoMouse

    By: Robert J. Dolan
    Abgenix has a unique method for generating antibodies useful in treating a number of diseases, including cancer. In early 2000, the company's cancer has performed very well in animal testing and is moving to early stage human testing. Abgenix must decide whether to... View Details
    Keywords: Product Development; Marketing Strategy; Health Testing and Trials; Risk and Uncertainty; Technological Innovation; Innovation Strategy; Science-Based Business; Biotechnology Industry
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    Dolan, Robert J. "Abgenix and the XenoMouse." Harvard Business School Case 501-061, January 2001.
    • July 2023
    • Case

    Crocs: Using Community-Centric Marketing to Make Ugly Iconic

    By: Ayelet Israeli and Anne V. Wilson
    In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
    Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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    Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.

      Robin J. Ely

      Robin Ely is the Diane Doerge Wilson Professor of Business Administration at Harvard Business School. She conducts research on race and gender relations in organizations with a focus on leadership, identity, and organizational culture change.... View Details

        Alan D. MacCormack

        Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

        Keywords: automotive; communications; computer; e-commerce industry; electronics; high technology; information technology industry; internet; semiconductor; software; telecommunications; venture capital industry
        • September 2010 (Revised November 2011)
        • Case

        Salud Digna: Successfully Competing with For-Profit Organizations

        By: Allen S. Grossman and Regina Garcia-Cuellar
        Hugo Moreno, CEO of Salud Digna, was considering his growth options for the next three years. Would becoming a for-profit with access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided... View Details
        Keywords: For-Profit Firms; Health Testing and Trials; Growth and Development Strategy; Corporate Social Responsibility and Impact; Mission and Purpose; Nonprofit Organizations; Health Industry; Mexico
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        Grossman, Allen S., and Regina Garcia-Cuellar. "Salud Digna: Successfully Competing with For-Profit Organizations." Harvard Business School Case 311-051, September 2010. (Revised November 2011.)
        • October 2016 (Revised February 2019)
        • Case

        PTC: A Transformation to IoT

        By: Rajiv Lal and Sarah McAra
        In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details
        Keywords: Internet Of Things; IoT; Smart; Connected Products; Business Organization; Transformation; Customer Relationship Management; Innovation Strategy; Technological Innovation; Leading Change; Marketing; Product Development; Service Operations; Strategy; Competition; Technology Industry
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        Lal, Rajiv, and Sarah McAra. "PTC: A Transformation to IoT." Harvard Business School Case 517-033, October 2016. (Revised February 2019.)
        • August 2022 (Revised March 2023)
        • Case

        Pricing at Netflix: The Sequel

        By: Elie Ofek and Amy Klopfenstein
        This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details
        Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Advertising Industry; North and Central America; United States
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        Ofek, Elie, and Amy Klopfenstein. "Pricing at Netflix: The Sequel." Harvard Business School Case 523-015, August 2022. (Revised March 2023.)
        • August 2019
        • Case

        Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade?

        By: Willy Shih and Esel Çekin
        This case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards an east-west one, as well as the... View Details
        Keywords: Geopolitics; China’s Infrastructure Exports: The ‘Belt And Road’ Initiative; Logistics; Trade; Economic Growth; Geopolitical Units; Geography; Rail Transportation; Rail Industry; Transportation Industry; Central Asia; Kazakhstan; China
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        Shih, Willy, and Esel Çekin. "Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade?" Harvard Business School Case 620-020, August 2019.
        • 04 Sep 2013
        • News

        Hollywood’s Tanking Business Model

        • 29 Apr 2008
        • First Look

        First Look: April 29, 2008

        through each phase of this process. The (A) case begins with background on the firm and asks the students to come up with a strategy to improve the way in which Sales and Marketing work together. In the (B) case, we see their View Details
        Keywords: Martha Lagace
        • 26 Apr 2020
        • Other Presentation

        Towards Modeling the Variability of Human Attention

        By: Kuno Kim, Megumi Sano, Julian De Freitas, Daniel Yamins and Nick Haber
        Children exhibit extraordinary exploratory behaviors hypothesized to contribute to the building of models of their world. Harnessing this capacity in artificial systems promises not only more flexible technology but also cognitive models of the developmental processes... View Details
        Keywords: Exploratory Learning Behaviors; Modeling; Artificial Intelligence; AI and Machine Learning
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        Kim, Kuno, Megumi Sano, Julian De Freitas, Daniel Yamins, and Nick Haber. "Towards Modeling the Variability of Human Attention." In Bridging AI and Cognitive Science (BAICS) Workshop. 8th International Conference on Learning Representations (ICLR), April 26, 2020.
        • March 2011
        • Case

        Cash Flow Productivity at PepsiCo: Communicating Value to Retailers

        PepsiCo developed a new metric that better measured the value added by Pepsi products than did gross margin, the traditional metric used by retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of... View Details
        Keywords: Customer Relationship Management; Cash Flow; Measurement and Metrics; Distribution; Performance Productivity; Value Creation; Food and Beverage Industry; Retail Industry
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        Martinez Jerez, F. Asis, and Lisa Brem. "Cash Flow Productivity at PepsiCo: Communicating Value to Retailers." Harvard Business School Case 111-069, March 2011.
        • Research Summary

        International business and political risk in West Africa

        This project, based on confidential corporate archives, explores the response of foreign companies to political decolonization and the threat of expropriation in Ghana and Nigeria. Foreign companies in Ghana and Nigeria, especially those from Britain, had a... View Details

        • November 2018
        • Case

        David Hysong and SHEPHERD Therapeutics

        By: Ananth Raman, John Masko and Aldo Sesia
        In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his... View Details
        Keywords: Cancer; Therapeutics; Drugs; Health Care and Treatment; Business Startups; Product Development; Financing and Loans; Growth and Development Strategy; Problems and Challenges
        Citation
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        Raman, Ananth, John Masko, and Aldo Sesia. "David Hysong and SHEPHERD Therapeutics." Harvard Business School Case 619-012, November 2018.
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