Small Business - Publications - Faculty & Research

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

29 Jan 2008
First Look

First Look: January 29, 2008

whom were above median wealth. This finding suggests that an important part of the positive relationship between personal wealth and entrepreneurship may be driven by the fact that wealthy individuals with lower ability can start new View Details

Keywords: Martha Lagace

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

Prospects from small schools are being hurt even more. The first ever HBCU Combine was cancelled, many college pro days were cancelled, and with the NFL cancelling in-person interviews the hurdles faced by HBCU and other View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

03 Dec 2001
Research & Ideas

Healthcare Conference Looks At Ailing Industry

proteins at work in the business of life. "The book of life" that made dramatic headlines last year—and was really a first draft of the human genome sequence—is destined to change and challenge medicine, ethics, and View Details

Keywords: by Martha Lagace; Health

11 Jun 2007
Lessons from the Classroom

Teaching the Next Generation of Energy Executives

You may think that being an energy executive—especially a manager in a leading oil company—might be the easiest job around. Just flip the production switch, and watch gas prices head toward $4 a gallon. But students enrolled in Harvard Business School professor Forest... View Details

Keywords: by Julia Hanna; Energy; Utilities

04 Apr 2024
News

The Making of a Medical Milestone

launch my first drug commercially. Over the past years, however, I’ve played a role in starting four companies, where three were taken public and one was sold. As such, I’ve gone from very big to very small and I feel extremely blessed,... View Details

Keywords: Margie Kelley

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

John A. Quelch, Charles Edward Wilson Professor of Business Administration, Emeritus. Tip: Small talk works big wonders Another factor that workplaces can focus on right now is creating opportunities for... View Details

Keywords: by Sean Silverthorne

04 Mar 2002
Research & Ideas

Don’t Lose Money With Customers

Investors diligently manage financial portfolios to maximize returns on their assets; yet corporate managers who invariably proclaim their business customers to be "valuable assets" rarely manage their relationships with them... View Details

Keywords: by Peter K. Jacobs

December 2023 (Revised February 2024)
Case

21Seeds: Taking Shots at Breakout Growth

By: Elie Ofek, Julian De Freitas, Michael Moynihan and Nicole Tempest Keller

21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a... View Details

Keywords: Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Brands and Branding; Product Positioning; Distribution Channels; Sales; Food and Beverage Industry

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17 Jun 2011
HBS Case

KFC’s Explosive Growth in China

different, not by being the same. In the Harvard Business School case "Yum! China," professor David E. Bell and Agribusiness Program director and senior researcher Mary Shelman examine how Yum! Brands, the parent company of KFC... View Details

Keywords: by Maggie Starvish; Food & Beverage

19 Jan 2024
News

The Values and Virtues of a Quick Fix

building. Sometimes the place to start is not at these big issues, but at these smaller issues, we actually, we call it in our work, the indignities list. I know these issues are scary and big, but start with the indignities, just the View Details

30 May 2005
Research & Ideas

Six Steps for Making Your Threat Credible

of Chicken. Both sides make threats in an effort to change their counterpart's behavior or beliefs. You might threaten to take your business elsewhere unless the other side sweetens her offer or pursue litigation if she refuses to address... View Details

Keywords: by Deepak Malhotra

Web

Alternative Investments Course | HBS Online

and become a more effective attorney, CPA, or overall colleague. "HBS Online doesn't teach you knowledge or prescribe to any cookie-cutter solutions to problems. Rather, it teaches you how to think about business problems and arrive at a... View Details

15 May 2006
Lessons from the Classroom

Women Find New Path to Work

The swift current of modern business presents a challenge for any woman deciding to temporarily step out of the corporate rapids to tend to family or other concerns. While they are away competitors come and go, technology constantly... View Details

Keywords: by Mallory Stark

09 Jun 2003
Research & Ideas

Incentives and Operational Excellence

delivery—for free. If you run the video store, you worry about the customer who comes in specifically to rent The Matrix but leaves annoyed and empty handed because the video isn't on the shelves today. According to Harvard Business... View Details

Keywords: by Martha Lagace

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The experience of this company is hardly unique. Companies often capture additional business by offering more services. The list is wide-ranging: product or service customization; small order quantities;... View Details

Keywords: by Robert S. Kaplan

13 Feb 2006
Research & Ideas

When Gender Changes the Negotiation

The last few months have been trying for Maureen Park, the managing director of a small portfolio management firm. The firm's parent company, a large financial services concern, was performing below forecasts, and morale among Park's... View Details

Keywords: by Dina W. Pradel, Hannah Riley Bowles & Kathleen L. McGinn

07 Mar 2022
Research & Ideas

Effective Leaders Share the Spotlight with Their Teams

impact on both employees and companies, new research shows. In fact, managers who elevate others like Bradway did are more likely to hold on to valued employees, according to a study by Yuan Zou, assistant professor of business... View Details

Keywords: by Pamela Reynolds

20 Jul 2015
Blog Post

My Journey to Working with At Night Management / PRMD Music

From the time I arrived at HBS, I knew that my path to finding a summer internship wouldn’t be very traditional. Although I’ve managed to find others that share my career interests, working in the music industry remains an uncommon path out of View Details

Keywords: Entertainment / Media / Sports

01 Nov 2022
Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

workers, key issues such as how employees are paid and how they view the scope of their jobs can be crucial to their willingness to contribute ideas that help the company thrive, says Susanna Gallani, assistant professor at Harvard View Details

Keywords: by Scott Van Voorhis

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