Publications

March 2015
Case

West Coast Chill

By: William A. Sahlman, Robert F. White and Stephanie Puzio

The fall of 2010 marked the 20th year that Mitchell Joseph, a fourth generation beverage executive, serial entrepreneur, and the founder of the Joseph Company (the "Company"), had been working on developing the technology for a self-chilling can. Mitchell was at an... View Details

Keywords: Entrepreneurial Finance; Entrepreneurship; Finance; Food and Beverage Industry; United States

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind View Details

Keywords: Re: Andi Wang

July 2005
Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details

Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Food and Beverage Industry; Food and Beverage Industry

July 1982 (Revised December 1984)
Case

Esmark, Inc. (A)

By: William E. Fruhan Jr.

Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment? View Details

Keywords: Finance; Markets; Business and Shareholder Relations; Value; Food and Beverage Industry

26 Oct 2017
News

Can Farming Save the Planet?

organic practices. SFP provides the land and contributes to paying expenses; operators provide the labor, equipment, and fuel. The program is designed to deliver a stable income to investors in the fastest-growing segment of the View Details

Keywords: Constantine von Hoffman; Organic farming; Support Activities for Agriculture and Forestry; Agriculture

October 1997 (Revised January 2008)
Case

Asda (A)

By: Michael Beer and James Weber

In the mid-1980s, Asda was one of the most successful retail companies in the United Kingdom. By 1991, the chain of 200 grocery stores had a lack of direction, a demoralized workforce, declining profits, rising debt, collapsing stock price, and was facing bankruptcy.... View Details

Keywords: Restructuring; Insolvency and Bankruptcy; Crisis Management; Management Teams; Business Strategy; Food and Beverage Industry; Food and Beverage Industry; United Kingdom

03 Aug 2009
Research & Ideas

Corporate Social Responsibility in a Downturn

reputation and brand. In general these activities create a win-win for the company and its larger group of stakeholders. Q: Many nonprofits from museums to food banks are worried about the dwindling number... View Details

Keywords: by Martha Lagace

October 2005 (Revised May 2007)
Case

Friona Industries: Delivering Better Beef

By: Ray A. Goldberg, Carin-Isabel Knoop and Mary L. Shelman

CEO James Herring of Friona Industries, a leading U.S. cattle feedlot operator, has a history of leadership in the highly fragmented and often contentious U.S. beef industry. Friona has established relationships up and down the beef production chain to provide... View Details

Keywords: Production; Quality; Leadership; Price; Partners and Partnerships; Sales; Food and Beverage Industry; Texas; United States

May 2022
Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Food and Beverage Industry; United States

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, View Details

Keywords: by Martha Lagace

05 Aug 2015
News

Nourishing the Next Generation

developed a lot of their food habits, yet,” Kohn says. “If you present them with healthy food options and there is good, positive peer pressure from their classmates, their... View Details

23 Feb 2011
First Look

First Look: Feb. 23

what the company should do to forestall some of the problems plaguing the fast food industry in the West. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511040-PDF-ENG BonneSante S.A. David F.... View Details

Keywords: Sean Silverthorne

12 Sep 2017
First Look

First Look at New Research and Ideas, September 12, 2017

classes, beauty products, and eSports offerings. Chairman Lee and VC Lee believe that KCON is a good vehicle for accelerating the Hallyu wave of Korean culture that was still sweeping the globe and riding this wave in promoting CJ Group... View Details

Keywords: Carmen Nobel

20 Aug 2020
Blog Post

Being patients compelled us. Sequoia inspired us. HBS sustained us.

better than us. Which at the time, wasn’t saying much. Today, Deborah and I (an HBS MBA 2010 graduate) run FertilityIQ, an online educational resource used by over 90% of all US fertility patients. We’re imperfect, but we’ve managed to... View Details

27 Aug 2019
Blog Post

Meet the PRIDE Club

is a self-proclaimed foodie and travel buff who loves to cook, read food journalism, explore the Boston restaurant scene, and dream up new adventures abroad. When not in class, you can find him on the nearest Peloton bike or singing in... View Details

01 Aug 2002
News

Wine Country Reunion

In early May, seventeen 63rd AMP alumni and their spouses enjoyed a 30th Reunion celebration in the heart of California's Napa Valley. The four-day event, based in St. Helena, provided ample time for classmates to rekindle friendships and... View Details

October 2021
Case

Yildiz Holding's Corporate Strategy: Managing Diversification for Growth

By: Juan Alcácer and Esel Çekin

The case opens in May 2018 with Nurtaç Ziyal Afridi, chief strategy and growth officer of Yıldız Holding, a Turkish conglomerate, reflecting on the group’s diversification journey. In ten years, the group had achieved a remarkable growth through diversification: seven... View Details

Keywords: Strategy; Diversification; Growth Management; Mergers and Acquisitions; Global Strategy; Restructuring; Food and Beverage Industry; North America; United Kingdom; Turkey; Asia