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- All HBS Web
(4,590)
- People (4)
- News (1,309)
- Research (1,895)
- Events (47)
- Multimedia (112)
- Faculty Publications (1,260)
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- 26 Jun 2007
- First Look
First Look: June 26, 2007
Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics, animation, and video). Google has also begun exploring the... View Details
Keywords: Martha Lagace
- 21 Jul 2015
- First Look
First Look: July 21, 2015
acquisitions of companies that were important providers of transaction software in the retail and hospitality industries. Now, in late November 2013, Nuti and his team were considering a third potential major acquisition: Digital Insight, a market leader in View Details
Keywords: Sean Silverthorne
- 31 Jul 2012
- First Look
First Look: July 31
live online webinars-that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant applications, credit screening, lease... View Details
Keywords: Carmen Nobel
- 25 Mar 2021
- Research & Ideas
Steer Clear of the Blind Spots That Derail Experiments
what resonates with online users. Google and Amazon are among a growing list of companies running tens of thousands of tests per year. A growing number of companies are applying these techniques to marketing, strategy, and even... View Details
Keywords: by Danielle Kost
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented... View Details
Keywords: Sean Silverthorne
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
for example, was a banner year for bad news, with thirty late-stage clinical failures of biotech drugs, he said. The online magazine Signals, which is published by Recombinant Capital, a consulting firm that works on biotechnology... View Details
- 26 Feb 2001
- Research & Ideas
Evolving for Success [Part One]
proposition and were creating value for customers. That's my definition of success. They operated more like communities offline in order to help create communities online. The online communities were customer communities, such as eBay's... View Details
Keywords: by Staff
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Intrapersonal Conflict Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between how people anticipate preferences and their subsequent preferences. We examine the film rental and... View Details
Keywords: Martha Lagace
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
embarrassing—it can hurt your career. Racism and Digital Design: How Online Platforms Can Thwart DiscriminationPoor design decisions contribute to racial discrimination on many online platforms. Working for... View Details
Keywords: by Sean Silverthorne
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,... View Details
- 11 Dec 2020
- Research & Ideas
Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups
The coronavirus pandemic is spurring job applicants to seek positions at big companies and avoid startups in what new research calls an economic “flight to safety.” Job applicants using AngelList Talent, the largest online recruitment... View Details
Keywords: by Rachel Layne
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
difference between a customer's decision to shop in a store rather than online. This is a key issue at a time when many potential customers will walk into a store, use their smartphone to snap a photo of a product they like, then return home to search View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54476 Trust and Disintermediation: Evidence from an Online Freelance Marketplace By: Gu, Grace, and Feng Zhu Abstract—As an intermediary improves trust between two sides of its market to... View Details
Keywords: Dina Gerdeman
- 12 Aug 2014
- First Look
First Look: August 12
2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By: Edelman, Benjamin G. Abstract—How does View Details
Keywords: Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 30 Aug 2016
- First Look
August 30, 2016
widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are... View Details
Keywords: Carmen Nobel
- 08 Mar 2011
- First Look
First Look: March 8
Moneybookers Limited, one of the top three e-payment solution providers in Europe. However, approximately 70% of Moneybookers revenues were related to transactions from online gaming sites (down from 100% in 2002). Although the thesis was... View Details
Keywords: Sean Silverthorne
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
enough to get better; you have to "get different" — for example, in the way that GE went from manufacturing to services or Charles Schwab went from bricks and mortar to online services. But what happens when we ask senior... View Details
Keywords: by Staff
- 12 Nov 2024
- HBS Case
Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers
and those with lack of access to education and transportation face after prison.” The manufacturer Owens Corning finally gave him a chance. At the same time, he set out to solve the problem his experience revealed. Blakeman spent weekends building an View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/218036-PDF-ENG Harvard Business School Case 718-426 Tencent Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the... View Details
Keywords: Sean Silverthorne