Mission and Purpose - Publications - Faculty & Research

16 Feb 2024
News

Remembering Angela Chao (MBA 2001)

matriarch, Ruth Mulan Chu Chao, has become a vital gateway to the School for the thousands of executives who attend programs each year and a vibrant hub for students, faculty, and staff across the campus. In... View Details

25 Aug 2014
HBS Case

Starbucks Reinvented

Renewal," (available soon) Koehn and coauthors Kelly McNamara, Nora Khan, and Elizabeth Legris trace the dramatic arc of the company's past seven-plus years—a period that saw Starbucks teeter on the... View Details

Keywords: by Julia Hanna; Food & Beverage

Web

Frequently Asked Questions - Doctoral

what you’ll need to apply: Completed online application form Résumé or curriculum vitae Statement of Purpose Personal Statement Transcripts for all college/university degrees and courses: Self-reported... View Details

23 Nov 2021
Book

What It Takes to Build an Organizational Culture That Wins

led a renewal of the company by discarding performance metrics that discouraged risk-taking, aligning employees behind a mission to empower customers, and proclaiming that the “C” in his title stood for... View Details

Keywords: by Avery Forman

01 Sep 2023
News

Money Does Grow on (Family) Trees

speedy and seamless technology. Any family tree documenting the modern genealogy industry would have its roots in Utah at the turn of the 20th century. In 1894, the Church of Jesus Christ of Latter-day Saints established the Genealogical... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; News, Library, Internet, and Other Services

2014
Working Paper

The Nobel Prize: A 'Heritage-based' Brand-oriented Network

By: Mats Urde and Stephen A. Greyser

Purpose — Understanding the Nobel Prize as a 'true' heritage brand in a networked situation and its management challenges, especially regarding identity and reputation.

Methodology — The Nobel Prize serves as an in-depth case study and is analysed within... View Details

Keywords: Nobel Prize; Heritage Brand; Brand Network; Networked Brand; Brand Within A Network; Brand Orientation; Brand Stewardship; Corporate Brand Identity; Reputation; Networks; Organizations; Philanthropy and Charitable Giving; Brands and Branding

Citation

Read Now

February 2008 (Revised December 2011)
Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman

In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details

Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry

Citation

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Research Summary

The Transition to Retirement

By: Teresa M. Amabile

My current major research program is the Retirement Transitions Study: a broad study of retiring professionals' everyday experiences, including identification with work; identity stability, change, and development; meaningfulness of work; changes in life structure,... View Details

Keywords: Careers; Psychology; Creativity; Identity; Retirement; Meaning

04 Apr 2023
Book

Two Centuries of Business Leaders Who Took a Stand on Social Issues

While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details

Keywords: by Lane Lambert; Consumer Products; Fashion; Retail; Green Technology

28 Sep 2017
HBS Seminar

Annelle Sheline, GWU

01 Jun 2022
Blog Post

Five Lessons From My First Year at HBS

happened, I probably would not have been where I am today. At HBS, I’ve become more aware and convinced that given our privilege, we ought to give back to those who have helped us along the way, and pay it... View Details

Web

Human Behavior & Decision-Making - Faculty & Research

that controversial choice. It traces the company’s scaling efforts, major fundraising rounds, acquisitions, and ultimate expansion to general access by 2023. Keywords: Purpose ; Identity ; Cultural Branding... View Details

11 Sep 2023
Blog Post

Reflections on My First Semester Teaching at HBS

use entrepreneurship to achieve financial success while also making the world a better place. We also study cases around failure, like Quincy Apparel and Ofo, and wrestle with View Details

Web

Fellowships - Business History

better understanding of the benefits of case teaching. ” Per H. Hansen Copenhagen Business School, 2005 Chandler International Visiting Scholar The Alfred D. Chandler Jr. Travel Fellowships The purpose of this fellowship is to facilitate... View Details

01 Feb 2022
Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

Although Carol was a scientist by background, along with many of the leaders she hired, it had not been her vision that started the unit. She focused intensely on the mission and vision for the venture,... View Details

Keywords: by Lane Lambert

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

patients. As a leader, I’ll be managing multiple employees from different disciplines to advance our common mission and goals. The principles from this case will help me build a collaborative team. Paola... View Details

05 Sep 2023
Blog Post

Video: Welcome MBA Class of 2025

with the alumni that came before us and the students that will come after us.” Michelle Jeong (MBA 2024), Student Association Co-President: “Be intentional. We want you to thrive here at HBS and leave... View Details

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

lacking a remedy to offer. Among innovators: tunnel vision—failing to consider the negative implications of a proposed solution, and impractical elegance—proposing a solution that looks great on a computer screen but is virtually... View Details

Keywords: by Carmen Nobel

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

a same-day reply by phone or email. The rules aren’t mission statements, but rather a way to make learning experiences easier to adopt and follow. McDonald adds, “Even simple rules can outlive their... View Details