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Publications

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  • All HBS Web  (5,349)
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Show Results For

  • All HBS Web  (5,349)
    • People  (21)
    • News  (1,607)
    • Research  (1,978)
    • Events  (34)
    • Multimedia  (74)
  • Faculty Publications  (1,026)
← Page 85 of 5,349 Results →
  • 2013
  • Working Paper

Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
Citation
Related
Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
  • 08 Apr 2025
  • HBS Seminar

Dan Bartels, University of Chicago

    The Contract Year Phenomenon in the Corner Office: An Analysis of Firm Behavior During CEO Contract Renewals

    This paper investigates how executive employment contracts influence corporate financial policies during the final year of the contract term, using a new, hand-collected data set of CEO employment agreements. On the one hand, the impending... View Details
    • 24 Jan 2023
    • Blog Post

    Dispelling Myths About HBS Through My Summer Venture in Management Program Experience

    Management Program through a Google search for educational opportunities for undergrads, and knew that I had to try, even if I thought I felt like it was out of my league. I received an acceptance letter (yay!), and after 6 breathtaking days, 15 insightful class... View Details
    • Web

    Nonprofit Board Service - Alumni

    Albert H. Gordon Professor of Business Administration, Emeritus Matching and Search Resources and Programs Sites and Sources to Find Opportunities and Organizations That Meet Your Interests BoardStrong (formerly Boardnet USA): Nonprofit... View Details
    • 26 May 2022
    • HBS Case

    Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

    issues like privacy. The authors of the case offer a suggestion for CEOs: Few corporations can expect to steer clear of the lightning-rod issues of the day, so perhaps it’s best to meet them head on as part of the job. “What is new is the... View Details
    Keywords: by Avery Forman
    • 16 Feb 2010
    • Research & Ideas

    The Outside-In Approach to Customer Service

    employees is absolutely critical as companies strive for an outside-in perspective. If the organization does not have people who can explore, comprehend, and meet its customers' needs, the pursuit of customer-centricity is doomed from the... View Details
    Keywords: by Sarah Jane Gilbert; Consumer Products
    • Web

    Adding a Social Dimension to Strategy - Institute For Strategy And Competitiveness

    seating areas with wireless internet for meals and meetings Each store carries local produce and has the authority to contract with the local farmers. Company provides low-interest loans if needed Nutrition information and education... View Details
    • 16 Jun 2020
    • Research & Ideas

    Your Customers Have Changed. Here's How to Engage Them Again.

    COVID-deaccession, it is even more critical for firms to become more customer centric by researching and understanding their customers’ new problems caused by fear, isolation, physical distancing, and financial constraints, and attempt to structure their offerings to... View Details
    Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service
    • 17 Apr 2022
    • Book

    How to Avoid the 'Ethical Slide' That Leads Companies Astray

    defrauding investors. A sure sign of the ethical lapse at Theranos was that “people started asking questions, and they got fired,” Nelson says. Wells Fargo’s 2016 account fraud scandal, in which bank representatives were pressured into creating 3.4 million fake... View Details
    Keywords: by Lane Lambert
    • Web

    Investing for Impact | Social Enterprise | Harvard Business School

    Partners, LLC Charlesbank Capital Partners, LLC WilmerHale, LLP ImpactAssets, Inc. In the News Harvard Business School students’ impact fund secures $200,000 to back BIPOC-led small businesses 10 June 2021 | Impact Alpha Meet The MBA... View Details
    • 28 Sep 2011
    • Research & Ideas

    The Profit Power of Corporate Culture

    includes: the careful selection of employees who are believers in these values and in establishing "how we do things around here"; the development of realistic expectations in the minds of new employees and meeting them in ways... View Details
    Keywords: by Sean Silverthorne
    • Article

    Accuracy First: Selecting a Differential Privacy Level for Accuracy-Constrained ERM

    By: Katrina Ligett, Seth Neel, Aaron Leon Roth, Bo Waggoner and Steven Wu
    Traditional approaches to differential privacy assume a fixed privacy requirement ϵ for a computation, and attempt to maximize the accuracy of the computation subject to the privacy constraint. As differential privacy is increasingly deployed in practical settings, it... View Details
    Keywords: Differential Privacy; Empirical Risk Minimization; Accuracy First
    Citation
    Read Now
    Related
    Ligett, Katrina, Seth Neel, Aaron Leon Roth, Bo Waggoner, and Steven Wu. "Accuracy First: Selecting a Differential Privacy Level for Accuracy-Constrained ERM." Journal of Privacy and Confidentiality 9, no. 2 (2019).
    • November 2014
    • Case

    Nestlé SA, 2014

    By: John R. Wells and Galen Danskin
    In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details
    Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe
    Citation
    Educators
    Related
    Wells, John R., and Galen Danskin. "Nestlé SA, 2014." Harvard Business School Case 715-428, November 2014.
    • 2003
    • Book

    The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World

    By: Bhaskar Chakravorti

    Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details

    Keywords: Game Theory; Network Effects; Innovation and Invention; Product Marketing; Economics
    Citation
    Related
    Chakravorti, Bhaskar. The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World. Boston: Harvard Business School Press, 2003.
    • 01 Sep 2023
    • News

    Startup Success Beyond Silicon Valley

    meeting with people on Zoom.” This fall, Gompers plans to go to sub-Saharan Africa and Latin America, and next year, he will continue his study of this trend in India and China. With this research, Gompers aims to produce a set of... View Details
    Keywords: Jennifer Mele
    • 05 Jul 2022
    • What Do You Think?

    Have We Seen the Peak of Just-in-Time Inventory Management?

    distribution channel. Fluctuating demand at the retail level would generate exaggerated fluctuations—a “whipsaw” effect—in expected demand and inventory planning at the back end, or manufacturing level, in an effort to meet possible... View Details
    Keywords: by James Heskett; Manufacturing; Shipping; Transportation
    • Web

    Stata Temporary Files and Stata Tmp - Research Computing Services

    volume is too small for a person's code pattern when writing and/or merging a number of files a once, if Stata exits abnormally, or if a large number of Stata jobs land on one node and are doing lots of file work. Does This Affect You? If you View Details
    • 04 Feb 2002
    • Research & Ideas

    How To Do Business in Islamic Countries

    that's no different than in [the U.S.]," said Hayes. Personal staff can be very influential and should not be underestimated, he continued. The man who meets you at the airport or who chats you up in a company's waiting room may turn... View Details
    Keywords: by Martha Lagace
    • 12 Jul 2023

    HBS Information Session in New York City

    Join us for an in-person information session about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. The event will include an admissions presentation and the opportunity to... View Details
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