Media - Publications - Faculty & Research

June 1994
Case

STAR TV (E)

By: J. Peter Williamson and Michael Y. Yoshino

Keywords: Media and Broadcasting Industry

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1998
Working Paper

Diversification and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann

Keywords: Risk Management; Diversification; Television Entertainment; Media and Broadcasting Industry; United States

Citation

October 1977 (Revised May 1993)
Teaching Note

WJAC (B): Financing a Growing Organization, Teaching Note

By: Regina E. Herzlinger

Keywords: Corporate Finance; Media and Broadcasting Industry

Citation

November 1986 (Revised April 1993)
Case

Describes an attempt by Fox Broadcasting to enter the U.S. television broadcasting industry as a fourth network. Intended to integrate the analysis of major investment decisions with business strategy. Leads to a discussion of the investment decision based on industry... View Details

Keywords: Competition; Market Entry and Exit; Business Strategy; Media and Broadcasting Industry; United States

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Educators

Purchase

Shubert and his brothers broke the Klaw-Erlanger Syndicate which controlled 95 percent of all theaters in the United States at the turn of the century. Beginning with a few theaters in New York and Connecticut, the Shuberts went on to build one of the largest theater... View Details

Keywords: Entertainment & Broadcast Media

Pete Rozelle

When Rozelle became NFL commissioner in 1960, the league was a loose structure of autonomous teams. Rozelle, seeing the potential for professional sports as a big business, made two very important changes: consolidation of the NFL and AFL into one league and the... View Details

Keywords: Entertainment & Broadcast Media

Eugene W. Rhodes

Having spent his summers in college working at the Tribune, Rhodes was selected to run the paper in 1922, following the unexpected deaths of both the Tribune’s founder and its managing editor. Despite his youth and lack of experience, Rhodes embarked on a well-planned... View Details

Keywords: Publishing & Print Media

Christopher J. Perry

Because of the firm’s bankruptcy, Perry lost his job as head of the “Colored Department” of a major Philadelphia newspaper, but went on to start his own paper just a few months later. With its first issue coming out in 1884, the Philadelphia Tribune became the largest... View Details

Keywords: Publishing & Print Media

Harrison G. Otis

Otis purchased the Los Angeles Times in 1886 just as the city was experiencing a population boom. Otis contributed to the population boom by actively promoting the city’s business opportunities in the Times. In addition, Otis was instrumental in the establishment of... View Details

Keywords: Publishing & Print Media

Adolph S. Ochs

A consummate newspaperman, Ochs reported the news without sensationalism in his first paper, the Chattanooga Daily Times and then in his second, The New York Times. He swiftly turned The New York Times around. When he bought it in 1896, it only had a circulation of... View Details

Keywords: Publishing & Print Media

Conde M. Nast

Nast transformed his first magazine, Vogue, from a low revenue and low readership publication into a premier fashion magazine that generated millions in revenues. Such turnarounds were typical of most Nast publications, including Glamour and Home and Garden. In... View Details

Keywords: Publishing & Print Media

Donald C. McGraw

McGraw initiated a period of diversification and expansion for McGraw-Hill, moving beyond book and magazine publishing. He orchestrated the successful acquisition of three industry reference sources: Standard & Poor’s Corporation, F. W. Dodge Corporation, and... View Details

Keywords: Publishing & Print Media

Joseph P. Knapp

Knapp took control of his father's small printing operation and transformed it into a publishing empire. He established the American Lithographic Company in 1895 where he invented a multicolor six cylinder press. He used this press to produce the first Sunday newspaper... View Details

Keywords: Publishing & Print Media

Mervyn E. Griffin, Jr.

Griffin co-produced and owned his own talk show - “The Merv Griffin Show,” which during the early 1980s was aired on 115 stations in the U.S. and Canada. “Wheel of Fortune,” Griffin’s most successful show, was by 1984 appearing on 181 stations and earning $92,000 per... View Details

Keywords: Entertainment & Broadcast Media

Walter H. Annenberg

Annenberg built a fledgling, debt-burdened newspaper business into a publishing empire. He introduced Seventeen in 1944 – sparking a new trend in targeted publications to America’s youth. In 1953, he overcame numerous logistical challenges to launch TV Guide, combining... View Details

Keywords: Publishing & Print Media

Robert S. Abbott

Abbott, the son of slave parents, created the Chicago Defender in 1905 with a total capitalization of twenty-five cents. By 1921, the Defender became a national newspaper, with 70 employees and a plant valued at nearly a half million dollars. Abbott became one of... View Details

Keywords: Publishing & Print Media

01 Mar 2010
News

Alumni Books

created so much financial devastation. The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave (MBA ’82) (Portfolio) In an industry built on celebrity, View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Finance; Management, Scientific, and Technical Consulting Services; Professional Services

Fast Answer

Compact Disclosure & Worldscope CD-ROMs

Where can I find company data located in Compact D/SEC and Worldscope? The Worldscope data set is available remotely through Wharton Research Data Services (WRDS). Users must sign up for an individual account. In addition, this data is also available... View Details

06 May 2015
News

A portfolio of patents

Former cable and satellite TV executive Kazie Metzger (MBA 1970) is president of Personalized Media Communications, an intellectual property firm focused on patents. (Published May 2015) View Details

2024
Working Paper

Social Movements and Public Opinion in the United States

By: Amory Gethin and Vincent Pons

Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details

Keywords: Attitudes; Social Issues; Voting; Public Opinion; Social Media

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