Marketing Plan - Publications - Faculty & Research

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

revisit another. But the goal remains the same: Find the option that can set your company on the path to disruptive growth. Customer Diagnostic This diagnostic assesses customers in order to identify "disruptable" market... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

February 2013 (Revised December 2015)
Case

Groom Energy Solutions: Selling Efficiency

By: Michael W. Toffel, Kira R. Fabrizio and Stephanie van Sice

Groom Energy Solutions helps organizations reduce their energy use and costs through the implementation of energy efficiency measures, which create long-term financial and environmental benefits. With early success serving customers in the cold storage and industrial... View Details

Keywords: Groom Energy Solutions; Jon Guerster; Salem, MA; Energy Management; Energy Efficiency Paradox; Sustainability Management; Manufacturing; Cold Storage; Commercial Real Estate; Enterprise Smart Grid; Carbon Accounting; LED Lighting; Sustainability Research; Entrepreneurship; Environmental Entrepreneurship; Energy Entrepreneurship; Energy Services; Electricity; Startup; Expansion; Growth; Sustainability; Business Startups; Forecasting and Prediction; Energy Conservation; Revenue; Geographic Location; Human Resources; Management; Growth and Development Strategy; Market Entry and Exit; Operations; Service Delivery; Strategic Planning; Science; Environmental Sustainability; Climate Change; Society; Social Issues; Technology Adoption; Energy Industry; Green Technology Industry; Technology Industry; Utilities Industry; United States; Boston

Citation

Educators

Purchase

09 Jan 2006
Research & Ideas

What Really Drives Your Strategy?

plans that get approved are the ones that deliver earnings in the short term. This is a very big problem, because it happens even when managers wish it didn't. Another very interesting way the markets are... View Details

Keywords: by Martha Lagace

01 Sep 2008
News

The Business Environment in the 21st century

The business leaders surveyed for the colloquium suggested several ways in which business schools generally, and HBS in particular, could play a role. They included research and thought leadership on major challenges to capitalism; scenario View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2017
News

Better Hiring Through Brain Science

the difference between consulting and finance and marketing and entrepreneurship,” says Polli. Career paths in accounting or consulting, for example, usually correlated to attention to detail and a lack of impulsive behavior, she says;... View Details

Keywords: Dan Morrell

01 Jun 1998
News

José Royo

high-tech skills to college graduates. "It's an ideal job, because it will allow me to work closely with software developers, have a hand in marketing and sales, and play a role in the education of new employees," he explains. But don't... View Details

Keywords: Eileen McCluskey; photograph by Webb Chappell

Profile

Michelle Giguere

have a chance to "experience consumer marketing from a different angle. My post-graduation plans are still a question mark. I just want to see what happens this summer and next fall and take it from... View Details

01 Jun 2017
News

Starting Lineup: Values Proposition

2014); Founded 2012 Eight out of ten patients discharged from the hospital need additional care. CarePort’s technology assists with planning and managing this post-acute care. The winner of the 2012 HBS New Venture Competition in the... View Details

01 Jun 2016
News

Rethinking Housing in the Motor City

single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details

Keywords: April White

01 Mar 2019
News

Action Plan: Fruit of the Vine

built, even as she and her brothers look ahead. With ambitious plans for the future—including a combined public tasting room and retail outlet set to open in 2020—the next generation is finding ways to put their own stamp on the... View Details

Keywords: Ryan Jones

16 Feb 2004
Research & Ideas

European Private Equity—Still a Teenager?

The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details

Keywords: by Martha Lagace; Financial Services

Web

Credential of Digital Innovation and Strategy | HBS Online

Show Hide Details Modules Marketing in the Digital Era Crafting a Digital Marketing Plan Acquiring Customers, Part 1: Paid Media Acquiring Customers, Part 2: Owned and Earned... View Details

Web

Staff | Information Technology

Setting Up Two-Step Verification Training Daily Work Resources that enable you to be productive both on and off campus. Adobe Creative Cloud Budgeting ChatGPT Edu Computer Upgrades Generative AI Tools at HBS Information Security Marketing... View Details

01 Mar 2025
News

Sound Bites: A Degree of Hope

Stephen Moret (MBA 2001) President and CEO, the Strada Education Foundation Illustration by John S. Dykes I grew up as the son of a single mother in rural Mississippi. And while we were never legally poor, there was that sense of economic insecurity the whole way. And... View Details

29 Aug 2024
Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

revolutionized by bringing in market forces in a way that they never were before. Competition that we take for granted in most sectors of the economy is now driving efficiencies and innovations in the space sector, making it much more of... View Details

Keywords: by Kara Baskin; Aerospace

29 May 2007
First Look

First Look: May 29, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707474 Tiger-Tread Harvard Business School Case 507-077 Describes an innovative product launch for which a marketing plan and a breakeven... View Details

Keywords: Martha Lagace

Web

Digital Exhibits | Baker Library

with the case method, helping to shape business education programs and business leaders around the world. The South Sea Bubble, 1720 Explore one of the most extensive collections in the world relating to the first international stock View Details

01 Oct 2000
News

Laura Scher of Working Assets

into a much-needed windfall for a host of cash-strapped nonprofits. Since cofounding Working Assets in 1985, Laura Scher has helped the company channel nearly $20 million to organizations such as Greenpeace, Oxfam America, Amnesty International, View Details

Keywords: Marguerite Rigoglioso

Web

IFC India 2025: Building Resilience - Mumbai’s Journey to Sustainable Water Management - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

01 Oct 1998
News

Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship

United States but have nonetheless benefited greatly from an education at this eminent worldwide business school." Initiated last year to coincide with the 50th anniversary of the Marshall Plan (announced at Harvard in 1947), the Andreas... View Details

Publications