Market Segmentation And Target Market Selection - Publications - Faculty & Research

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Case Studies - Social Impact Collaboratory

investments that generated positive environmental and social impacts alongside healthy financial returns and had already invested in PEG’s Series A round the previous year. Should BHI commit to the Series B... View Details

25 Jan 2010
Research & Ideas

A Macroeconomic View of the Current Economy

GDP, that is, total aggregate output, the market value of all final goods and services produced. In a sense, all that you (as a country) have is the total output that you produce in a year—your GDP.... View Details

Keywords: by Sean Silverthorne

Web

Globalization - Faculty & Research

Globalization Globalization December 2014 Article Market Competition, Earnings Management, and Persistence in Accounting Profitability Around the World By: Paul M. Healy , George Serafeim , Suraj Srinivasan... View Details

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

successfully market an innovative product? The idea that we rail against in class is that product development just throws a new product over the wall to marketing and expects... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

Web

Interviewing - Alumni

that person. Thank You Email After Interview: Dear Mr. Bolletaris, Thank you for providing me with an excellent introduction to Alpha Galactic. I thoroughly enjoyed meeting you and learning more about the Manager of View Details

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

rated the best carbon credit rater by Carbon Market Watch, is used by other large companies like Meta and Salesforce, and was recommended by Harvard’s Office for Sustainability... View Details

Web

Terms of Use - Alumni

commercial, public, or political purposes (including sale, solicitation, promotion, market research, surveying, etc.) is strictly prohibited. Maps may be generated within the alumni directory using Google Maps. These maps honor the... View Details

13 Jun 2011
HBS Case

Mobile Banking for the Unbanked

to dig in and figure out what their real needs are and their pain points." The Problem With Wizzit WIZZIT entered the mobile banking market in 2004 because the mobile... View Details

Keywords: by Carmen Nobel; Banking; Communications; Telecommunications

Web

For Alumni - Health Care

apprised of the latest announcements and join the health care conversation @HBSHealth Sign up for any of these activities Apply to be a Blavatnik Fellow The Blavatnik Fellowship in Life Science Entrepreneurship provides a View Details

01 Feb 1999
News

Too Much of a Good Thing?

- too much product (and too much production capability) chasing too few buyers - is hardly a new phenomenon. As a factor in market capitalism, overcapacity has been recognized and analyzed as a... View Details

Keywords: Garry Emmons

21 Jan 2022
Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

to 25 percent. The company also matches the gratuities; the total has been rising steadily since Trader Joe’s began stocking the product in its 200 California stores in 2021, and Nyamumbo expects it to grow significantly following the... View Details

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In... View Details

Keywords: by Jeffrey Bussgang

August 2018 (Revised August 2018)
Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

By: Benjamin C. Esty

In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details

Citation

Educators

Purchase

16 Aug 2011
First Look

First Look: August 16

recent empirical studies on the economic impacts of immigration. The survey first examines the magnitude of immigration as an economic phenomenon in various host countries. The second part deals with the assimilation of immigrant workers into host-country labor View Details

Keywords: Sean Silverthorne

Fast Answer

Bloomberg Research Portal

What information is available from the Bloomberg Research Portal? The Bloomberg Research Portal (BRC) is a gateway for accessing aggregated research from over 1,500 providers, including brokers, market research firms, View Details

Fast Answer

Total returns: stocks, bonds, & indexes

Where do I find data on total returns for stocks, bonds, and indexes? Global Financial Data : has total return indices for bills, bonds and stocks, as well as individual index returns. Login... View Details

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

It campaign. There was a lot of hand-wringing over that. It wasn't obvious that this was a good decision, but the calculation came down to... that there are going to be a segment of our consumers who will abandon us, View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

Web

HBS Entrepreneurship Summit - Alumni

Programs & Events HBS Entrepreneurship Summit NOV 4-5 4-5 NOVEMBER 2022 HBS ENTREPRENEURSHIP SUMMIT: LEADING HIGH-GROWTH VENTURES IN AN UNPREDICTABLE WORLD Brought to you by the Arthur Rock Center for Entrepreneurship and Alumni Relations... View Details

Web

Past Issues - Alumni

HBS faculty and alumni offer nine strategies to put you over the top, whatever the year ahead may hold. Out of the Valley A special Skydeck miniseries explores how frontier markets are defining the future of... View Details

20 Oct 2010
Op-Ed

Export Competitiveness: Reversing the Logic

ways that avoid the mistakes of industrial policies in the past. Empirical evidence is also mixed with some recent work suggesting that much of the potential and for export growth and export diversification... View Details

Keywords: by Christian Ketels

Publications