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Publications

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  • All HBS Web  (2,281)
    • People  (14)
    • News  (381)
    • Research  (1,406)
    • Events  (9)
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Show Results For

  • All HBS Web  (2,281)
    • People  (14)
    • News  (381)
    • Research  (1,406)
    • Events  (9)
    • Multimedia  (8)
  • Faculty Publications  (777)
← Page 85 of 2,281 Results →
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Sales. But it could well be the CMO position by itself, as long as the sales division reports to the CMO. One should not jump to the conclusion that because the Internet appears cheaper it can solve a company's go-to-market problem. It would be a mistake to have a... View Details
Keywords: by Sean Silverthorne
  • Career Coach

Jonathan Shepherd

Jonathan is CPD's Corporate Relations Director overseeing principal investing: VC/PE, investment management and real estate. Since 2007, he has coached thousands of students & alumni and forged recruiting relationships with hundreds of firms across these... View Details
Keywords: Entrepreneurship; Angel Investing; Financial Services (All); Commercial Banking; Financial Services (All); Consumer Finance; Financial Services (All); Corporate Finance; Financial Services (All); Fintech; Financial Services (All); Impact Investing; Financial Services (All); Investment Banking; Financial Services (All); Investment Management; Financial Services (All); Private Equity; Financial Services (All); Search Fund; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Sports; Startup - Founder; Entrepreneurship
  • 01 Dec 2020
  • News

Karmic Kickstart

that year of treatment, I could barely function at all. After considerable discussion with my wife, Janet, a psychology professor at the University of Pittsburgh, we decided to start over in a distant place with a very different context.... View Details
Keywords: transitions; higher education; travel; reflection; cancer; Educational Services
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

Publication:Journal of Public Economics Abstract We examine a prominent justification for capital income taxation: goods preferred by those with high ability ought to be taxed. In an environment where commodity taxes are allowed to be nonlinear View Details
Keywords: Sean Silverthorne
  • 24 Feb 2011
  • Research & Ideas

What’s Government’s Role in Regulating Home Purchase Financing?

Depression, a time when markets were functioning poorly. We were happy to see an approach like this included in the administration's white paper. Q: What are the drawbacks of your proposal? A: One concern is that if we are going to rely... View Details
Keywords: by Sean Silverthorne; Financial Services
  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

dedicated to the manufacturing and physical distribution of books, when in fact their key function is editorial in nature. In a sense, many book publishers are trying to buy time, to postpone a reckoning with reality." Instead of... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

to popular expectations, corporate headquarters in the U.S. are about twice the size of European counterparts. Headquarters there exert a higher level of functional influence and have larger staffs in certain key areas, such as IT and... View Details
Keywords: Martha Lagace
  • 07 Aug 2000
  • Research & Ideas

Rocket Science Retailing

better supply chain management.For many of the retailers in our study, forecasting product demand is a right-brain function that relies on the gut feel of a few individuals and not on the systematic use of sales data. But it's a big... View Details
Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

the long-standing "full service" industry norm, there has been a growing trend toward agencies unbundling the media function from creative and other services provided to clients. At the same time, multiproduct advertisers have... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 16 Sep 2022
  • Blog Post

Climate Stories Episode #9: Shelly Xu (MBA 2021) Reducing Waste Through Beautiful Design

ecorepel, which biomimics the protective function found in waterfowl feathers.” Other innovations include “functional ones like a reversible laptop sleeve, and a QR code that tells the full story of the product.” Shelly grew up in China... View Details
  • Web

A Culture of Innovation | Baker Library

what he called the “second great product of industry,” a rewarding working life that cultivated the talents of his employees. “We are becoming a prototype company, a company which is learning how to make the all-day working life a worthwhile thing,” he explained. “The... View Details
  • 20 Apr 2020
  • Book

Why COVID-19 Raises the Stakes for Healthy Buildings

second—simply increasing the amount of air brought into an office, something nearly every office can easily do, had a quantifiable benefit to higher-order cognitive function in knowledge workers,” Macomber and Allen write. Macomber is... View Details
Keywords: by Kristen Senz; Real Estate; Health
  • 14 Oct 2008
  • Research & Ideas

Should You Bring Advertising Expertise In-House?

internalizing advertising services decreases as the size of its advertising expenditures increases. Q: How long does it take for an organization to establish a fully functioning in-house advertising agency? A: The length of time required... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • 10 Jan 2007
  • HBS Case

The Challenge of Managing National Security

Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the Strategy Unit. His special area of interest is examining the interactions that occur between and across the various functional and product boundaries of the... View Details
Keywords: by Garry Emmons; Service
  • 08 Nov 2021
  • Blog Post

Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)

the most value,” he explained. “When you move to a startup, you need to do everything or nothing happens. You can divide tasks among the co-founders, but there are a lot of functions you don’t have a team for yet and that’s a tough... View Details
Keywords: Entrepreneurship; Consumer Products / Retail
  • Web

Research Resources | Baker Library

legal, and patent, research and development, photographs, corporate archives, audiovisual, and consultant photographers. There are separate guides for each of these functional areas. In addition to the fourteen collections that make up... View Details
  • 12 Jul 2006
  • Research & Ideas

Competition the Cure for Healthcare

past. Health plans think of themselves as insurance companies because that is what they started out doing. Providers are organized around the old functional structure of specialties, rather than integrated care organizations. It is a lot... View Details
Keywords: by Roger Thompson; Health
  • 30 Mar 2003
  • Research & Ideas

How Your Employees and Customers Drive a New Value Profit Chain

transfer into their organizations? How can companies be sure they are collecting the right information? Heskett: The collection and processing of information about customers is one of the most critical functions performed by the... View Details
Keywords: by Manda Mahoney
  • 04 Apr 2023
  • Blog Post

African American Student Union Spotlight on Tech

where I had confirmed my love for marketing but felt held back by my lack of business background. I studied Political Science as an undergrad, and my daily responsibilities focused on the "promotion" side of the function (i.e. social... View Details
  • Web

Video Clips & Discussion Questions - Creating Emerging Markets

Can publically quoted firms ever be truly socially responsible? In 1958, HBS Marketing Professor Theodore Levitt wrote of the dangers of social responsibility, arguing that the function of business is to produce high level profits, and... View Details
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