Publications

Read Now

March 1993 (Revised April 1995)
Case

Signalling Costs

NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details

Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe

06 Aug 2021
Book

Steve Jobs and the Rise of the Celebrity CEO

careers of Oprah Winfrey, Elon Musk, and Jobs, who used their charisma to champion their ambitious vision, create revolutionary new products and services, and attain power and influence. In this excerpt from... View Details

Keywords: by Dina Gerdeman

January 1995 (Revised June 1995)
Case

Cybertech Project (A), The

Describes the development and exploitation of a radical new computer-integrated technology in the largely manual meat-processing industry. The technology has been developed by the meat industry's research organization over a period of 15 years and is now ready for... View Details

Keywords: Production; Animal-Based Agribusiness; Information Technology; Product Marketing; Manufacturing Industry; Information Technology Industry; Agriculture and Agribusiness Industry

March 2002 (Revised January 2010)
Case

BP and the Consolidation of the Oil Industry, 1998-2002

By: Forest L. Reinhardt, Ramon Casadesus-Masanell and David J Hanson

Examines the economics of the oil and gas industry with a focus on 1998 through 2001. Discusses the rationale behind using a growth in scale as a means to increase profitability and to gain competitive advantage. Also examines the classic strategic implications of... View Details

Keywords: Non-Renewable Energy; Growth and Development Strategy; Industry Structures; Competitive Advantage; Consolidation; Horizontal Integration; Vertical Integration; Energy Industry

04 Dec 2019
Book

Creating the Experimentation Organization

customer purchasing decisions based on layouts that change from store to store. “It’s around us now, and it’s growing.” "If something is very novel, there is little data around it to use." Thomke first explored View Details

Keywords: by Michael Blanding

04 Jun 2012
Research & Ideas

The Business of Life

rarely used it. Building the house was the motivating factor—not having the house. "You have to be sure that your family are engaging View Details

Keywords: by Carmen Nobel

October 2014 (Revised October 2015)
Case

Mobileye: The Future of Driverless Cars

By: David B. Yoffie

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

Research Summary

Managing Financial Reporting and the Effect on Firms' Costs of Capital

Amy P. Hutton's research investigates the impact of capital market forces and firm contracts on financial reporting and disclosure policies. Specifically, her research examines how managers use financial reporting to convey a firm's strategy, and the effect of... View Details

November 1998 (Revised February 1999)
Case

Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet

By: Lynda M. Applegate, Ramiro Montealegre, Dusya Vera and Karen Barone

The Guayaquil Stock Exchange developed a Web site to provide information about the market in Ecuador. Though the system provided some dynamic information for potential investors and allowed for some transactions to occur via the Internet, it had not at the time of the... View Details

Keywords: Stocks; Foreign Direct Investment; Emerging Markets; Internet; Technology Industry; Ecuador

Find at Harvard

05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

5 percent sales price rise by using visual tools—but it might help sellers in many other ways.” “Maybe in a time where you couldn't really go and see how it was View Details

Keywords: by Rachel Layne; Real Estate

Spring 2014
Article

Leveraging Crowdsourced Peer-to-Peer Assessments to Enhance the Case Method of Learning

By: Jill Avery

Many marketing educators use the case method to help their students strengthen their decision-making skills. Rigorous class participation is essential to achieving learning objectives in case method learning. One challenge for case method instructors is the assessment... View Details

Keywords: Case Method Teaching; Marketing; Business Education; Teaching; Education Industry

Find at Harvard

Read Now

11 Feb 2019
Research & Ideas

The Business of Saving the Planet

to be addressed. Is that even possible in a market economy? Research Papers How Transparency into Internal and External Responsibility Initiatives Influences Consumer ChoiceThree studies examined how firms... View Details

Keywords: by Sean Silverthorne; Energy; Green Technology

April 2018
Case

The Bayer - Monsanto Merger: GMOs and 'Science for a Better Life'

By: Martha J. Crawford and James Barnett

This case allows students to explore the economic, ethical and legal challenges faced by agri-business companies, after several decades of promoting and selling Genetically Modified (GM) crops. Starting in the 1980s, the widespread introduction of GM crops was... View Details

Keywords: Merger; Acquisition; GMO; Genetically Modified Crops; Neonics; Pesticides; Crop Seeds; EU; Mergers and Acquisitions; Agribusiness; Genetics; Natural Environment; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Consolidation; Agriculture and Agribusiness Industry; Europe; United States

2016
Book

Lead and Disrupt: How to Solve the Innovator's Dilemma

By: Charles A. O'Reilly and Michael Tushman

In the past few years, a number of well-known firms have failed—think of Blockbuster, Kodak, and RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth:... View Details

Keywords: Organizational Change and Adaptation; Disruptive Innovation; Innovation and Management

Find at Harvard

22 Nov 2019
Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

tips, Avant Ski is meant to be an objective, one-stop shop for all the ingredients of a successful ski trip. “Think of us as a credible friend who has been there before,” said Widman. “Our mission is to get... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

will help customers be more helpful The rapid spread of COVID-19 reminds us how our wellbeing is interconnected, and the flurry of heartwarming responses people have... View Details

Keywords: by Dina Gerdeman

February 2020 (Revised June 2020)
Case

Shaping the Governance Debate at ISS

By: Suraj Srinivasan, Jonah S. Goldberg and Calvin O. Liou

ISS is the world’s largest provider of corporate governance research, data, analytics, and voting services. The case uses the effort of the Securities and Exchange Commission (SEC) to impose an array of new regulations that would severely restrict the functioning of... View Details

Keywords: Proxy Advisory Services; Corporate Governance; Research; Investment; Governing Rules, Regulations, and Reforms; Business and Shareholder Relations; Institutional Investing