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- All HBS Web
(1,898)
- People (19)
- News (572)
- Research (1,087)
- Events (4)
- Multimedia (26)
- Faculty Publications (864)
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
to the first download to the first purchase and beyond. Not only has ScriptLogic been able to invest in marketing actions that deliver the best results, they have been able to use their data to strike better deals with advertisers. Q: Your work mentions Harrah's View Details
Keywords: by Sean Silverthorne
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
thoughtful and entertaining talk on "Prospects for Stability in Sub-Saharan Africa." Slabbert, one of the architects of the first democratic elections in South Africa in 1994, is a former leader of the opposition in the old South African... View Details
Keywords: Susan Young
- December 2024
- Case
Tencent Games
By: Rebecca Karp, Billy Chan and Nancy Hua Dai
For years, Tencent Games, a division of China’s largest internet company, had taken the lion’s share of revenue in the global gaming market with blockbuster titles such as “League of Legends” and “PUBG: Battlegrounds.” These games defined the game genres that they... View Details
Keywords: Decisions; Games, Gaming, and Gambling; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Product Development; Organizational Culture; Business Strategy; Investment; Competitive Strategy; Video Game Industry; Europe; China
Karp, Rebecca, Billy Chan, and Nancy Hua Dai. "Tencent Games." Harvard Business School Case 725-411, December 2024.
- 13 Sep 2019
- News
Hollywood Ending
doubt eased the fundraising that followed. Almost a dozen major movie studios participated in the initial round of funding in the summer of 2018, including Disney, Entertainment One, Fox, ITV, Lionsgate, MGM, NBCUniversal, Sony, Viacom,... View Details
- 01 Jun 2015
- News
Higher Ground
Video Embed Eight months after the levees broke, the Louisiana Philharmonic Orchestra returned to New Orleans to play a concert. They weren’t home yet, though. Their usual venue, the 87-year-old Orpheum Theater downtown, was in ruins, still covered in mud and sludge.... View Details
- 13 Jan 2015
- First Look
First Look: January 13
This is an abridgment of HBS No. 911-066. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/915016-PDF-ENG Harvard Business School Case 515-039 NBCUniversal In September 2014, Stephen Burke, chief executive officer at media and View Details
Keywords: Sean Silverthorne
- Web
Research in Black and White | Baker Library
cover in sixty hours.” (12) Wensberg remembered that “Land hated to stop working. Once begun on a course of action, he wanted to experiment until the hypothesis was proved. He would not entertain the assumption that his hypothesis might... View Details
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
Professor Mukti Khaire's challenge to management students is lofty, even by Harvard MBA standards. Don't just change the way people live, change the way they think. Change culture. In her new elective course, Creative High-Impact Ventures: Entrepreneurs Who Changed the... View Details
- January 2014 (Revised February 2015)
- Case
YouTube for Brands
By: Thales Teixeira and Leora Kornfeld
This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting with professionally-made content and organizing its videos... View Details
Keywords: Marketing; Internet and the Web; Decision Choices and Conditions; Digital Marketing; Brands and Branding; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Teixeira, Thales, and Leora Kornfeld. "YouTube for Brands." Harvard Business School Case 514-048, January 2014. (Revised February 2015.)
- 18 Nov 2013
- News
Diving into the 'Shark Tank'
Donna Khalife (MBA 2011, at left) and sister, Rosy, make their pitch on ABC-TV's Shark Tank. Donna Khalife (MBA 2011) and her sister, Rosy, were taking a lunch break from work on their startup Surprise Ride—which delivers a box of curated children's activities... View Details
- 01 Jun 2010
- News
Sail Away
ROBB: A luxury home in every glamorous port. Glenn Koenig/Los Angeles Times Set to launch in 2013, the $1.1 billion Utopia will be a cruise ship with a difference: About half its cabins will be sold as private residences, ranging in price from $3.7 million to $26... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
recruits the guest CEOs and serves as moderator for an evening of unscripted, entertaining dialogue about building and championing successful brands. “Our goal each year is to deliver the unexpected, and we do,“ says Gulko, co-host of the... View Details
Keywords: Margie Kelley
- 01 Dec 2011
- News
Making the Case for Leadership
about the up-and-coming general manager of Nickelodeon Latin America. “I was interested in the entertainment industry and globalization,” Hill recalls. “The article was about the business, not how she led.” So how did “Taran Swan at... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
- August 2014 (Revised August 2015)
- Supplement
Opening the Valve: From Software to Hardware (B)
By: Ethan Bernstein, Francesca Gino and Bradley Staats
Valve, one of the world's top video game software companies, has also become an iconic example of an organization with virtually no hierarchy. A 400-person organization, Valve's unique organizational form (described in detail in the case and accompanying employee... View Details
Keywords: Valve; Self-Managed Organizations; Organization Design; Strategy; Flat Organization; Video Games; Organization Alignment; Family Business; Steam; Steam Machine; Design; Games, Gaming, and Gambling; Human Resources; Collaborative Innovation and Invention; Technological Innovation; Leadership Style; Management Practices and Processes; Organizational Design; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Groups and Teams; Alignment; Software; Hardware; Video Game Industry; Seattle
Bernstein, Ethan, Francesca Gino, and Bradley Staats. "Opening the Valve: From Software to Hardware (B)." Harvard Business School Supplement 415-016, August 2014. (Revised August 2015.)
- 01 Jun 2005
- News
The Best of Costa Rica
Pura vida is an expression that Costa Ricans use to describe an attitude or state of mind. It means “pure life,” and for Costa Ricans, it is a philosophy of living — a peaceful existence, a life close to nature, a pride in their culture, close ties to family and... View Details
- 01 Mar 2012
- News
Under the Hood
There’s more to a championship racing organization than a hot driver and a lightning-fast pit crew. Just ask NASCAR ace Tony Stewart about Brett Frood (MBA 2004), whom he hired eight years ago to run all his racing-related businesses as COO of Stewart-Haas Racing. “One... View Details
- 01 Jun 2002
- News
Up to the Challenge: Ken Baumgartner - Sticking with It
Photography by Robert Schoen As a boy growing up in Flin Flon, a small mining town four hundred miles north of Winnipeg, Manitoba, Ken Baumgartner did what many Canadian boys do to pass the long winters: He played hockey. But unlike many of his friends who dreamed of... View Details
- 20 Jun 2008
- News
Risk and Reward
Like many horse racing fans, I was disappointed when Big Brown met defeat at the Belmont Stakes on Saturday, June 7. After the bay colt’s impressive wins in the Kentucky Derby and Preakness, railbirds were hopeful that he would be the first horse in thirty years to win... View Details
- 11 Apr 2013
- News
'Living Legend' Reifer Reflects on Life's Journey
- 29 Aug 2012
- News