Publications

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: advertising; broadcasting; consumer products; e-commerce industry; fashion; fast food; federal government; financial services; food; food processing; health care; high technology; marketing industry; media

Web

MBAid Stories - MBA

Pursue Their Dreams Re: Jennifer Sergio (MBA 2010); Mike Johnston (MBA 1962) 27 Mar 2017 MBA Should Entrepreneurs Get an MBA? Jon Staff 22 Mar 2017 MBA 3 Lessons I Learned as a Social Enterprise Summer Fellow TJ Moen 08 Mar 2017 MBA... View Details

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Technology & Operations Management Curriculum - Faculty & Research

development Information technology Technology and operations strategy MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits A Manager's Guide to Leveraging Technology Michael Parzen Fall 2024 Q1 1.5 Building and Sustaining a Successful... View Details

Web

Healthy Outcomes - Managing the Future of Work

acknowledge it Ruth Reader 16 Jan 2019 | Fast Company The Caring Company Joseph Fuller & Manjari Raman 16 Jan 2019 | American Enterprise Institute Employers Are Clueless When It Comes To Family Caregiving Howard Gleckman 16 Jan 2019 |... View Details

28 Jan 2022
News

New Resources for Board Membership

Web

Winners & Runners-Up | New Venture Competition

Play Video duration: 2:05 2024 New Venture Competition Winner, Social Enterprise Track: Solara Solara provides an on-demand solar irrigation service to Indian farmers, increasing their access to affordable, reliable, and clean irrigation.... View Details

June 2024 (Revised August 2024)
Case

Hospital for Special Surgery: Returning to a New Normal? (A)

By: Robert S. Huckman, Michael Lingzhi Li and Camille Gregory

Early on the morning of April 27, 2020, Justin Oppenheimer stood outside the entrance to the lobby of the Hospital for Special Surgery (HSS) Pavilion Building with mixed emotions. On one hand, Oppenheimer, HSS’ Enterprise Chief Operating Officer and Chief Strategy... View Details

Keywords: Operations Management; Scheduling; Optimization; COVID-19; Health Care and Treatment; Operations; Customer Focus and Relationships; Disruption; Health Industry; United States

February 2022 (Revised February 2023)
Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China

February 2021 (Revised March 2022)
Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien

TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details

September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career