Publications

January 2020
Case

The Origins of Bell Labs

By: Tom Nicholas and John Masko

In 1947, scientists at Bell Labs invented the transistor—a tiny signal amplifier that would go on to become the fundamental building block of the digital age. But, confounding most traditional economic assumptions, it was not a vigorous startup that made this momentous... View Details

Keywords: Business History; Innovation Leadership; Technological Innovation; Patents; Monopoly; Organizational Structure; Competitive Strategy; Telecommunications Industry; Boston; Massachusetts; New York (city, NY)

30 Aug 2021
News

Kominers’s Conundrums: A Heist Leads to a Virtual Adventure

12 Oct 2022
Video

Brandeis Marshall: The Potential for Data Equity

13 Jul 2016
HBS Case

How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social... View Details

Keywords: by Michael Blanding; Retail; Service; Transportation

Web

Strategy - Faculty & Research

mission to revolutionize financial services in Latin America. Starting with a 14-person team and a prepaid card linked to a digital app, Ualá rapidly expanded into a comprehensive financial services platform. By early 2022, it served over... View Details

April 16, 2021
Article

A Playbook for Negotiators in the Social Media Era

By: James K. Sebenius, Ben Cook, David Lax, Ron S. Fortgang, Isaac Silberberg and Paul Levy

The disruptive effects of social media have been felt in virtually every corner of the world. Yet the information revolution has been largely ignored in the field of negotiation. Through a series of case studies we explore how savvy practitioners can ethically harness... View Details

Keywords: Negotiation Analysis; Bargaining; Negotiation; Analysis; Negotiation Tactics; Social Media; North America

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March 2018
Case

TrustSphere: Building a Market for Relationship Analytics

By: Boris Groysberg and Katherine Connolly Baden

Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details

Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore

February 2018
Case

Aetna and the Transformation of Health Care

By: Rebecca M. Henderson, Russell Eisenstat and Matthew Preble

Mark Bertolini, chairman and CEO of the health insurer Aetna, faces a number of questions as he seeks to transform Aetna from a classic insurance company into a business that will engage much more deeply with its members around their personal health goals. His strategy... View Details

Keywords: Health Care and Treatment; Insurance; Transformation; Behavior; Leading Change; Strategy; Insurance Industry; Health Industry; United States; Connecticut

13 May 2019
News

The Industrialist's Dilemma: Hubert Joly, Chairman and CEO of Best Buy

03 Oct 2016
News

Clayton Christensen On What He Got Wrong About Disruptive Innovation

May 2018
Article

Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

By: Edward L. Glaeser, Hyunjin Kim and Michael Luca

Data from digital platforms have the potential to improve our understanding of gentrification and enable new measures of how neighborhoods change in close to real time. Combining data on businesses from Yelp with data on gentrification from the Census, Federal Housing... View Details

Keywords: Forecasting Models; Simulation Methods; Regional Economic Activity: Growth, Development, Environmental Issues, And Changes; Geographic Location; Local Range; Transition; Analytics and Data Science; Measurement and Metrics; Economic Growth; Forecasting and Prediction

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March 2017 (Revised February 2020)
Case

Corey Thomas and the IPO

By: Steven Rogers and Derrick Collins

Corey Thomas, the African American CEO of the company Rapid7, must decide if it is the right time to take the 15-year-old company public, as it stood poised to capitalize on what appeared to be the next frontier for digital technology markets—cybersecurity. In spite of... View Details

Keywords: Business Finance; Capital Markets; Private Equity; Internet and the Web; Initial Public Offering; Decision Making; Financial Services Industry; Technology Industry; Web Services Industry; United States

29 Jun 2022
News

As Prices Skyrocket, Coupons Are Harder to Find Than Ever

Web

Named Fellowship Funds - Alumni

capital firm, American Research and Development, and over the course of his 50 years in venture capital led investments in companies such as The Shipley Company, Digital Equipment Corporation, Teradyne, Brookstone, and Dymo Business... View Details

23 Sep 2015
HBS Seminar

Ohad Barzilay, Tel Aviv University

Web

Marketing - Faculty & Research

implications for advertising platforms that offer AI-powered content creation tools and for advertisers adopting these technologies. Keywords: Digital Marketing ; AI and Machine Learning ; Advertising ; Consumer Behavior ; Advertising... View Details

12 Sep 2023
Book

Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You

inspire meditation, which invites practitioners to be present in the moment, knowing themselves and their emotions better. A digital world needs a low-tech approach. Brooks and Winfrey say that people need to put down their phones and: Go... View Details

Keywords: by Avery Forman

December 1, 2021
Article

Do You Know How Your Teams Get Work Done?

By: Rohan Narayana Murty, Rajath B. Das, Scott Duke Kominers, Arjun Narayan, Suraj Srinivasan, Tarun Khanna and Kartik Hosanagar

In a research study at four Fortune 500 companies, when managers were asked about their teams’ work, on average they either did not know or could not remember 60% of the work their teams do. This is a major problem because it can lead to unrealistic digital... View Details

Keywords: Leading Teams; Work Recall Gap; Machine Learning; Algorithms; Groups and Teams; Management; Technological Innovation